ZARA: Chinese And Foreign Quality Standards Are Different.

"Fast fashion" brand has become a very popular part of urban life. But for the fast Fsahion brand, many consumers have disclosed that they can get the appearance but not the good quality! ZARA is a typical case.

Consumers complain about their quality on numerous complaints websites.

Alleged difference between Chinese and foreign quality standards

In a post bar, the reporter saw the netizen named "years of life" message: "it's hard to believe: ZARA.

Another netizen left a message saying: "ZARA's character is believed to be unknown: fashionable and changeable modeling, rotten to the heinous material."

A netizen named "COCO loves food" made a comparison between domestic ZARA products and foreign ZARA products. "The quality of domestic ZARA seems to be not very good, and the ZARA windbreaker I bought abroad is always thrown directly into the washing machine, and then thrown into the dryer for drying, and there is no problem at all.

It makes me wonder if the Chinese and foreign standards are different. "Another netizen," ayumiwen0924 ", wrote in a post bar:" you can't buy ZARA anymore! "

Reporters interviewed a number of young consumers at a ZARA store in Beijing. They also knew that ZARA had many quality problems.

The quality problem is so frequent that it has cooled the enthusiasm of many rational consumers, but the perceptual consumers are still scramble for it.

Insiders told reporters: ZARA consciously "manufacturing shortages" in their products.

Although it launches about 12 thousand kinds of fashions in a year, the amount of each item is not large.

Even with the best selling style, ZARA is limited to only a limited number. Often there are only two pieces in a specialty store, which are sold out and not replenished.

With two replenishment of new products a week, the company makes the habit of visiting customers frequently.

Just as the limited issuance of stamps increases the value of philatelic products, ZARA satisfies a large number of personalized needs in this way, and has trained a large number of loyal followers.

And the parity of ZARA undoubtedly promotes consumers' impulse to continue shopping.

Businesses should focus on consumer safety.

It is the steady stream of fresh goods that attract customers in batches. But why do ZARA continue to have problems? Do they allow themselves to influence the vast numbers of customers because of the "quality gate"?

It is understood that the production of ZARA is mostly done in Asia.

Because of its rapid expansion in China, ZARA needs to adjust its cargo volume.

ZARA insiders said that according to the process, specialized import quality inspection departments should control the quality of imported products.

In order to avoid the problem of long reaction time, ZARA has very few supply chain links, so it requires products to be issued directly from the store, and the store manager is responsible for ordering, and the distribution is also directly distributed from the distribution center to the store.

Moreover, the "short" of ZARA lies in the process of execution.

ZARA 10-14 day response to the terminal, including product design time, such as in accordance with the order of the standard process, no matter how impossible.

ZARA can still be competent at the hour of ordering, but because of its rapid expansion in China, the original quality supervision department can not keep pace with the expansion of storefront and purchase volume. This may be a reason why ZARA frequently appears product quality problems.

But when businesses provide fast fashion consumption and satisfy consumers' individualized trend, can they provide consumers with reassurance to buy clothes and dress safely?