Silk Also Needs Internet? The Silk Road Starts In Hangzhou.

　　 Speaking of silk, many people will see the 2008 Olympic Games dress "blue and white porcelain" and "pink" series. Otherwise, it is the first day in World Expo to practice the ceremonial dress of the private residence etiquette lady, the white background blue flower, elegant and gorgeous.

Or, if you go to World Expo, you will think of Shanghai. The World Expo Exhibitors and regional dignitaries, gold and stone prints, silk prints...

In addition to making cheongsam and scarves, silk can make so many colorful products.

What makes these beautiful things is the WAN Shi Li group. One summer afternoon, Li Jianhua, President of Wan Shi Li group, received an exclusive interview with our reporter.

"We want to understand the characteristics of products and the characteristics of consumption, and the business model comes out."

In the exhibition hall of Wan Shi Li, besides "blue and white porcelain" and "pink", The World Expo The ceremonial dress of private hostesses, silk prints on World Expo... Reporters also saw many books made of silk, calligraphy and paintings, maps and double sided calendars.

All things are done with silk as a cultural product. Why is it a cultural product? Li Jianhua said, "I have studied silk for many years, to which molecules are made of silk, and I know very well about the advantages and disadvantages of silk. For example, the color of silk is very bright, and other chemical fibers do not have such bright colors, because silk is spun out by silkworms. When the strength is big and the strength is small, the spit silk is different, and the density of silk is also different, so the color is very beautiful. Again, silk is the queen of fiber, and silk and skin are closest in structure, so it is very comfortable to wear. Silk, however, has its drawbacks, so it is easy to wrinkle and wash carefully. "

Li Jianhua thought a lot about silk. "If only silk is used as textiles, only the silk road will be narrower and narrower. Who will wear silk now?" but if we can foster strengths and circumvent weaknesses, silk will carry forward. Lenovo thinks that silk is a product of China's history and culture for thousands of years. When it comes to China, it can think of silk. So, Wan Shi Li began to develop silk painting and calligraphy products.

Calligraphy and painting do not need to be washed, so they will not wrinkle. And in our eyes, silk is also a kind of media. The Great Wall is printed on behalf of China and printed on behalf of Hangzhou by West Lake. "

In 2001, Hongkong's "Wen Wei Po" Silk Collector's edition was printed successfully in Wan Shi Li, was listed in the world Guinness record, and was collected by the China Silk Museum and the Hongkong Museum of history. After that, Wan Shi Li also printed the silk art of war, and presented it to George W. Bush in 2005.

The two attempt made Li Jianhua sure that there must be a market for silk cultural products. "To make a product, to understand the characteristics and consumption characteristics of the product, the business model is coming out."

Wan Shi Li has developed silk version of "Tao Te Ching" and "Analects of Confucius" in recent years. It integrates masterpieces with silk, ancient and modern cultures, and has become a carrier of culture. With many famous calligraphers and artists, it has integrated its works into product design and has become the carrier of Art. The special gifts such as the Imperial Palace silk scroll paintings for Beijing and eight scenes of Yanjing have been developed for different cities or enterprises, and Shanghai's "eight scenes of Shanghai" and "Sea Dream" have also made silk a carrier of public relations and urban history and culture.

"Only with the Internet can we have a future. We are no exception in making silk."

Wan Shi Li made silk into the present pattern, which is also related to Li Jianhua's understanding of the silk road. Li Jianhua said: "if 3000 years ago, when the ancients embark from Quanzhou on a wooden boat to start the first silk road, Hangzhou was still asleep. If we did not hear the distant camel bell when Zhang Qian started camping out of Xi'an in 2000 and explored the second silk road, then today, I would like to say that the third silk road that will soon be connected with the Internet will start in Hangzhou."

This is very fresh, but what is the "third silk road"? Li Jianhua's answer is the air Silk Road and the Internet.

Silk also wants the Internet? Li Jianhua's answer is very positive. "Post-90s" people, all life and consumption are related to the Internet. All things, only with the Internet, have a future. We are no exception in making silk.

Li Jianhua believes that the main feature of the post industrialization era is mass customization. That is to say, through a common network platform, we can provide personalized production services more cheaply and quickly, and realize multiple varieties and fewer batches with low cost. However, this mass customization is faced with three difficult problems. One is the global sales platform, the two is the huge design team, and the three is the low-cost single product production technology.

The Internet revolution has solved the first two problems for mass customization. The impact of the Internet is much more than that of the sales platform. The network is a two-way interaction, it can sell products for enterprises, and can also gather resources. With the help of the Internet, Wan Shi Li has set up a huge virtual design team. Designers around the world can quickly provide design solutions according to the needs of customers.

Another difficulty is the low cost single product production technology, which is the reason that restricts the enterprises from entering the post industrial era for mass customization. Wan Shi Li has solved this technical problem. Their self developed high chromatic fastness, high fidelity and zero pollution computer printing technology will shorten the production time from 1 months to 1 days.

　　 Wan Shi Li The group has already entered B2B, and has been very successful. It will enter B2C in the second half of this year.

"It is more powerful to clench a fist, and silk is the root of all things."

At the beginning of this century, Wan Shi Li also had a pluralistic era, and spread his feelers to various industries. However, Li Jianhua always felt puzzled and made so much sense. In 2005, he resolutely carried out the "downsizing plan" for WAN Shi Li and contracted many industries. Many people don't understand. Why do they stop doing so well?

Li Jianhua's idea is very simple. "Can silk without Hangzhou be Hangzhou? Can all silk without silk be a great benefit?" moreover, it is not always possible for all trades to be strong and big.

Facts have proved that this "slimming operation" has been quite successful. During the 2008 financial crisis, most of the textile enterprises were mostly overstretched enterprises. Sales of Wan Shi Li will not drop.

In Li Jianhua's opinion, it is very important for an enterprise to do well and to do things with emotion. "Silk industry has had very difficult times, but nothing has been abandoned. The sentiment of Wan Shi Li to silk is beyond the understanding of ordinary enterprises. Wan Shi Li started in the bridge. Before Jiao bridge, it was called the cocoon bridge. This is the place where cocoons are made from generation to generation.

In fact, not only is everything, Li Jianhua's feelings for silk are also very deep. From 1980 to Suzhou Silk Institute of technology, he has been working with silk for 30 years. "To do business for a long time, or to have feelings and intentions to do things in order to do a good job, make it (enterprise) as a tool for making money, is not long."

"In the Internet age, the importance of media is the same as financial and human resources" {page_break}

There are not many advertisements for WAN Shi Li, but every appearance will leave a deep impression on everyone. The 2008 Olympic Games stunning blue and white porcelain dress made the name of Wan Shi Li spread all over the country. The silk prints on World Expo, for the first time in the world, gave the same product to the 109 heads of state in office.

Speaking of this, Li Jianhua laughed. "Maybe the platform has been chosen well. Now the economy is an intelligent economy. Now the propaganda of the enterprise is not the same. A deputy general and an office director are responsible. The next member is specific. Instead, we should make full use of the media and fully understand the importance of planning publicity in the development of enterprises. Especially in the Internet age, the importance of the media and the financial and human resources are the same.

In addition to publicity, Li Jianhua also attached great importance to learning. In addition to his own learning, he also attaches great importance to letting employees learn new knowledge. "People who go out from all things will double their wages. That's the real success. So how can we keep him? That is, constantly letting him learn something new, which is really good. Employees are also customers, and enterprises must serve them well. "

Why is Afanda so famous?

The future trend must be 3D and 4D photos.

In the product exhibition hall of Wan Shi Li, there is something attractive besides the large amount of silk products. That is the 3D photo.

They are very special, one is all three-dimensional, and the other is "moving". Where people go, the eyes of a photo person follow. To tell you the truth, this is the first time a journalist has seen such a 3D photograph. Such "D" combines two elements of stereo and animation.

This is Li Jianhua's inspiration to visit France two years ago. At that time, this technology was used by a French company in medicine. When Li Jianhua saw the picture, he had a whim. Could he develop 3D photos?

Li Jianhua said: "to do business, we should be able to see the big trend and grasp the directional things so that we can stand tall and see far. Why is Afanda so famous? It is because the trend of the future must be 3D photos and 4D photographs.

Reporters learned that the picture of 3D was even earlier than the Afanda movie. Although Li Jianhua said humbly, "Afanda was earlier, they started 3D 10 years ago."

Li Jianhua told reporters that the acceptance of the photos was very high, and the survey they conducted showed that 80% of the consumers were interested and the people photographed were also very fond of it. Wan Shi Li is preparing to launch a large number of studio buildings this autumn, so that the wedding photo can also be 3D. In addition to wedding photo, it can also be used in advertising and media.