Where Does Our Confidence Come From? The Local Shoe Industry Is Competing Against The International Giants.

International giants Adidas and Nike continue to move to the two or three tier cities on the channel, which means that domestic brands are facing greater challenges.

There are also many people in the industry believe that the two or three tier cities will not be a strategy of Nike and Adidas.

They have been developing in the mainland of China for more than 10 years, and have always been aware of the demand of mainland consumers for high-end products, and understand that low-end products are not the source of profits.

In contrast, the current local

Channel construction is an important carrier for sublimation and communication of corporate brand image. It is also an important means for brand to attract consumers' eyes and effectively carry out brand publicity. It is also the decisive role of the whole enterprise in the development of brand.

Taking a look at the market deployment of shoes and clothing brands in China, shoe enterprises are trying hard to attract consumers' attention, holding preferential activities and promoting network promotion.

And constantly strengthen the exposure in the core cities, and strengthen the coverage ability of low-level cities.

Specifically, that is to enhance the quality of the shops in the core cities - optimize the location and expand the area, and increase the number and breadth in the three or four tier cities.

From product R & D to production and sales, every step of shoe manufacturers has been determined to strengthen channel construction.

We know that a shoe company should not only have strong brand reputation, but also the quality of its products.

We see that domestic shoe brands are constantly upgrading their products.

With the advent of an era of enterprise quality, the service has become a card that all shoe companies have to play.

To develop enterprises, we must rely on customer satisfaction and customer needs.

In order to continuously adhere to the quality of service business philosophy, shoe enterprises further increase the selection and inspection of raw materials, production process optimization and strict inspection of product quality, to ensure the hardness of product quality, so as to achieve customer satisfaction products.

Discover and satisfy customers' personalized and customized application needs, and target customer satisfaction.

Continuously improve service capabilities, and constantly introduce new service products and services to create more value for customers and enhance customer satisfaction.

It is also true that shoe companies can seize this development opportunity steadily and expand the market share.

If the local shoe industry has achieved the above three strategies mentioned above, the price reduction of international brands may not be cheap.

At the same time, the two or three line city is the main battlefield of domestic brands, and the cornerstone of enterprises.