The Red Carpet Follows The Industry'S Hidden Rules.

Stars are all fashionable.

It's not enough to let people remember your name, like your face, and see your work. You must have strong fashion appeal, such as sweeping red carpet, grabbing magazine covers, endorsing large and small brands, wearing self style and so on.

Once the practice is successful, immortality or becoming a monster can become the dominant player in the fashion industry.

If you want to be a good fashion star, you have to overcome the red carpet at the first hurdle.

The first generation of women to walk on the red carpet in China is definitely the cheongsam Party represented by Gong Li. When she wears a cheongsam wearing a cleavage on the red carpet of Berlin Film Festival, the West has to wonder that the Oriental beauty has Monroe's sexy.

Later Zhang Ziyi, Xun Zhou, Tang Wei, Fan Bingbing and others slowly took over the mantle and let the world see the beauty of Chinese beauties.

The red carpet was also the envy of the stars, and then the red carpet was regarded as the forefront of the upgrade.

Hidden rules 1

Dressing: either "right" or "responsibility".

After a big red carpet activity, the best or worst clothing will be born that night. In fact, what clothes people wear is not only related to personal taste, but also related to their qualifications.

For the first line of the red star, what clothes they wear is their absolute autonomy. They have relevant image designers around them. Every time the red carpet has a set of style standards, the organizers have no right to interfere.

For example, a famous international accessories brand will be held.

Some celebrities, who are already famous but are poorly qualified, usually look at "face". The industry has summed up this behavior as "bullying and bullying": when attending a big brand event, they are very obedient to wear the clothes provided by the organizers, no matter the effect is good or bad, but attend some unknown brand activities, they must insist on wearing their own prepared clothes.

In a press conference, Xiao Ji saw a red star wearing a brand of casual wear and brought a set of exaggerated sexy evening dress. The answer to the reporter's question was "brand clothes are pretty, but the size is wrong."

I'm sorry I can't wear it. "

In fact, the people at the scene knew that she was just trying to make a show of herself.

As for some stars who have just been popular and need brand support, they have behaved most cleverly. For example, the recently popular model L, before attending the press conference, is dedicated to putting on several clothes and photographing them, then sending them to the brand side so that the organizers can choose which one they should wear.

MAN, a broker in Hongkong who has many years of experience, is outspoken. Every time he brings a little star into the business, he is like a little daughter-in-law. The brand calls you red and is absolutely afraid to be green. Even the high-heeled shoes Earrings need to be selected. Some of the more troublesome brands require you to wear clothes that are specially exposed or have a lot of publicity.

The next time you see your favorite star on the red carpet is not very good. Don't worry about your personal quality.

Hidden rules 2

Appearance fee: the new star has the topic to have the price, the small star pays money also goes to {page_break}

Celebrities attend the red carpet activities with commercial nature. They generally charge the appearance fee, and the specific number is decided by personal popularity and the news fever at that time.

If Tang Wei used the movie "color, caution" to start shooting, it was reported that the first time the show price was shouted to one million, which proved the red carpet rule from the side.

It is reported that according to the actress's debut price, the most expensive domestic price should be

The price is also very high, and the businessmen think that they are worth the money, such as Lin Chiling, Xun Zhou, Hsu Chi, Li Bingbing, Fan Bingbing and other women who have already entered the front line. Their appearance fees are not as expensive as they are in the legend. They are about six digits. In addition to dress up to the scene, they usually have to do some homework, such as receiving group visits and designated exclusive interviews, but the quantity and time are strictly controlled by the brokerage companies.

In order to get more promotion opportunities for its artists, the same brokerage company will choose the preferential form of "big star + small star" and "package price" to promote the popularity of second tier stars.

As for the attendance fees of small stars and passing stars, it is rather unremarkable.

In the case of Hongkong, for example, the trend clothing brand opens a new store to do the red carpet show. In addition to asking a few more star stars, the public relations company will also call a big ticket "free" star. Most of them will dress up to the scene, perhaps they will wear the costumes provided by the brand, live as signs and take photos with the casual media.

But the reward is very low, maybe only after the event, they receive some gifts or symbolic red packets.

For them, exposure is the first goal, and this exposure rate is much more active than gossip.

If it is a more upscale brand, there will be more and more stars, because the red carpet that they can walk onto the brand will be a high priority.