Hangzhou Silk Sells At Night And Sells At Night: E-Commerce Is The Saviour

Used to be expensive.

It is also a hot summer.

In the evening, in the ring north silk clothing city on the Feng Qi Road, the households were closed early, while a lamp was lit up in the commercial street of the Chinese silk town near the west health road.

Mr. Wang, the owner of a silk shop from Taizhou, sits idly in a pile of silk cloth, playing computer while watching from time to time the sparse people walking through the doorway.

Beginning in July 2nd, the Silk City Council asked retailers to open a "night market" between 6 and 8:30 pm to promote sales.

This is also the "revitalization plan" once again implemented by the silk city after last year's "selling midnight lights".

But for a few days, the growth of passenger traffic seems to have not been as good.

In addition, the recovery of foreign trade was slow, and the price of raw materials surged in the first half of the year.

Night follows the sun

This July came.

At noon, the guide came to the entrance of Phoenix Road, the Silk Street commercial street, and looked at it through the archway. It seemed that the crowd was moving and looking closer.

Many shops at the entrance of the most prominent place, put on a good sale of silk clothing and scarves, the price tag is marked with a big number - "45", "30".

"Let's have a look. This scarf is 10 yuan."

When I entered the Silk City, I heard that a shop was selling very far away.

Shopkeeper reluctantly said to the author, "these are imitation silk, silk can not sell the price, in the first half of the business is not good to do, in the second half of the year do not know if it will get better."

He told me that many of the clothes and scarves bought in the Silk City were tourists and there were some old Hangzhou who came to "bargain".

But whether they are tourists or locals, they look at the clothes that are already very affordable on the street. Actually, they are already enjoying themselves, but when they buy it, they still have a hard bargaining.

"But it can't be lower."

The owner admitted that the cost of each garment has increased a lot compared with the past.

He told the guide that the Silk raw materials in Hangzhou were mostly supplied by Zhejiang, while the prices of cocoons and silk in the first half were rising. "Like this dress, last year's purchase price was only 80 yuan, I bid 120 yuan, but this year's purchase price will be 100 yuan. If I sell another 120 yuan, then I will have to sell a little more than other expenses, so the sales volume will be affected naturally."

He pointed to a suit of Tang suit in the shop and said helplessly.

Sold in a shop

In order to enrich the business of the neighborhood, the silk market has also created the so-called "Silk boutique" carefully.

In July 2nd, the mall opened at the intersection of Fung Kai road and XXI health road.

However, for several days, the business situation is almost the same as that of the commercial street.

The author of the guide reported that although the activity of "paying 400 yuan in a single store for 50 yuan" has been launched, there are still two brands in the first floor, but there are two brands in the top 8 brands.

"Silk business is hard to do, which is also a problem for the whole industry."

During the interview, the owner of a silk city fabric operator told the guide, and in the first half of the year, the cost increase was the first to bear the brunt.