Fashion Online Shopping Network

The alluring discount rate of "full court 50 percent off" and "low to 70 percent off" makes the shopping malls crowded. In shopping malls such as Ginza, GUI he, Jiahua and Zhenhua people's shopping malls, more than half of the brand businesses have launched various promotional activities of varying degrees, whether clothes or shoes, and shopping centers are full of "discount cards" everywhere.

The difference is that most brands have abandoned the "full reduction" method in previous years, and directly used the discount on the original price to stimulate consumers' desire to buy. Coupled with online shop discount, spike kill, coupon delivery, gift package, integral exchange and other activities, it also forced the mall to take more "sincerity" to impress consumers.

At the time when summer clothes were selling well, the shocking discount rate really made many consumers uneasy to spend a lot. It can be seen that most women consumers carry out "carpet search" for each shelf after they enter the store, without letting anything pass away. So when waiting for the fitting team, most of the customers are holding many clothes. There are few occasions when customers hold one or two clothes waiting for fitting. A customer showed her "spoils" to reporters: 69 yuan Giordano T-shirt, 199 yuan ONLY jeans, 99 yuan Daphne sandals, etc. most of the products were purchased at 5-7 discount price, which saved nearly 100 yuan compared with the original price.

When shopping, seeing is believing.

Appearance: Gong Xue, teacher

Interview place: Gui he Sports Center store

When summer vacation is time and time is idle, shopping will not miss any promotion. Gong told reporters: "the shop sells things very well, but it is better to buy at the mall, feel, feel and see." Because of the excessive number of people who queued for fitting in the discounts, I basically found that the size of their size, the clothes that had long been in fashion, did not try on clothes, and did not hesitate to pay the bill.

Through shopping with Gong Xue, the reporter learned that buying summer clothing can wear for at least two months, while spring and autumn clothing is after season clothing. The problem of outdated style and incomplete model makes it difficult to pick a satisfactory product and can not predict the next season's popular elements. However, Gong Xue also said that the purchase of seasonal products in the season is still more cost-effective.

Rational shopping, emphasis on quality

Appearances: Luo Gang, active servicemen

Interview: Bayi shop, Ginza

Unlike women, men are mostly rational and have a clear shopping goal. Luo Gang, who is vigorous and resolute, is one of them. "I mostly buy outdoor sports clothes in the mall. After working, I wear high quality professional outdoor wear on weekends to go outing or go out with friends to experience novelty, touch nature and challenge myself."

Outdoor clothing is made of hi-tech fabrics and styles of casual wear. It not only meets the functional requirements of professionals, but also is the best match for casual recreation. There are plenty of outdoor products in the mall: there are famous brands such as Columbia, OZARK, Northland, THE NORTHFACE, sun Gao and Pathfinder. Ginza Bayi store has launched a special ex gratia for soldiers, shopping for 181 yuan to send 81 yuan gift. The activities such as the time limit discount, the fee of the night field, the invoice and the rite, let us share the festival with the "most lovely person".

Online shopping, eye piercing

Appearance: Xia Meng, American magazine

Interview: Jiahua shopping plaza

The popularity of online shopping has brought more choices and more convenience to consumers. The price advantage of online shopping has become a "gap" that some stores can not overcome. "You see, from head to toe, all of them are online shopping. When I go shopping, I usually try to see the brand and style I like, but I will never buy it. Who let me buy it online?" Xia Meng said with a smile. After opening the computer and gently clicking the mouse for more than ten minutes, Xia Meng talked about the price with the seller on the Internet and paid for the clothes she had tried in the mall. "The price gap between online shops and shopping malls is too large, and tens of dollars are less. Most of them are more than 100 yuan." Xia Meng believes that this is a way of saving, and should be encouraged to invest limited money into infinite beauty.

Insiders told reporters that at present, most consumers choose to buy products on Taobao and other B2C websites. Only a few sellers can buy some of the genuine products to sell below the positive price, but the number of these products is very limited, and the supply of goods is not stable enough to satisfy consumers who are accustomed to buying genuine products. Most famous sellers who sell super low prices are mainly refined and imitation. With the continuous segmentation of the market, consumers who buy goods with the best prices will gradually differentiate themselves from consumers who are accustomed to shopping in shopping malls.