Shishi Textile And Garment Industry Based On Innovation And Enhanced "Soft Power"

According to statistics of Fujian inspection and Quarantine Bureau, 1-5 months of this year. Shishi City Export inspection clothing was $39 million 60 thousand, an increase of 78.4% over the same period last year. The main reason for the sharp increase in exports is Textile and clothing The "soft power" of the industry has been continuously enhanced, which is reflected in the following four aspects:

First, carry out technological innovation in a big way. In 1-5, hundreds of new equipment such as rapier looms and computer looms were introduced in Shishi. More than 60% of the city's textile technology equipment reached or approached the international leading level. After the introduction of new equipment by Huachang weaving company, a device can reach the output of 13 workers, effectively resolving the recruitment difficulties. Two, we are working hard to speed up the development of new products. Textile and garment enterprises generally attach great importance to the development of new products and form the trend and trend in the whole industry. For example, the 9 new products launched by Wen Xing cloth group in May, the market response is good, and the price of new products can basically offset the cost of rising cotton prices. Three is to raise huge sums of money to build a line. brand 。 The local men's clothing such as Aden castle, sTaRyA and the great empire has entered the national stores and shopping malls in large scale. The scale, sale price and decoration grade of the counters are all close to the first-line brands. The lucky bird men's clothing signed the popular movie star Lu Yi as the spokesperson for the image, put a lot of advertisements in CCTV and local satellite TV, and the emperor's men's wear advertise on the NBA stadium. The four is the adjustment strategy, and the foreign trade is more flexible. Many export enterprises are negotiating with European customers about the price increase of products, and require that they should use US dollars as far as export settlement and RMB settlement when importing. They will attach great importance to preferential treatment of origin, and 1-5 months will enjoy foreign tax relief of 1 million 720 thousand US dollars.

Supplement:

There are indications that Taiwanese enterprises are becoming a powerful force to boost the upgrading of Shishi textile and garment industry. Reporters learned from the Quanzhou lions Association of Taiwan businessmen, from 1 to June this year, the number of Taiwan funded enterprises newly entered stone lions reached 42, an increase of 70% over the same period last year.

According to statistics, at present, there are more than 250 Taiwan funded enterprises in Shishi, most of which are concentrated in the textile and garment industry. Under the background of the big three links across the Taiwan Strait, Taiwan's investment in Shishi has increased significantly. Different from the past, these new enterprises focus on new fields such as emerging fabrics, textile machinery, trade, R & D, design and so on. As the leading industry of Shishi, the textile and garment industry is attracting more and more Taiwanese capital to invest in the industry.

This is the peak season for textile and garment production. In Shishi Taiwan funded enterprises Pengcheng Industrial Co., Ltd., the workshop is busy. Chairman Wu Xinmin told reporters that after the impact of last year's international financial crisis, the company's operating rate remained at 100% this year, and orders grew by more than 150% over the same period. The textile company, which develops and produces new fabrics, has now become a major supplier of Quanzhou brand enterprises such as the seven wolves and the powerful companies.

"The reason why we entered the stone lions is that the stone lions and the huge textile and garment industry around them, where we produce knitted fabrics and other garment materials nearby, are very advantaged and have a very strong advantage. In recent years, the annual output value of our new fabric projects has been maintained at two digits." Chairman Wu Xinmin said. It is understood that the new functional fabric produced by Pengcheng Industrial Company has applied for four patents, and technology has entered the world first class, leading the development trend of Shishi fabric.

In Shishi taifan Textile Machinery Co., Ltd., a new type of textile circular knitting machine was sent from the workshop to Jinjiang, Quanzhou and Xiamen. Since last year, the Taiwan funded enterprise has seized the opportunity of textile spanformation and invested about 20000000 yuan for R & D. The new spinning machine produced is not only of high precision, but also can save labor costs. "The original operation requires 12 workers, and now these new equipment is converted to 8 people. In the context of higher labor costs, such equipment is particularly popular this year. Moreover, using this spinning machine, the product quality stability has also been greatly improved, "Shi Chunqing, general manager, told reporters.

As the source of Fujian textiles and clothing, Shishi's textile and garment industry has been strongly concerned by the Taiwan industry. In the first wave of industrial spanfer of textile and garment industry in Taiwan in the 90s of last century, more than 100 manufacturing enterprises entered Shishi. Since the beginning of the new century, with the gradual growth of Fujian textiles and garments, at present, the output value of the textile and garment industry around Shishi and its surrounding areas exceeds 100 billion. In recent years, the second wave of industrial spanfer of Taiwan's textile and garment industry has begun to push forward to the mainland. The links of R & D, design, sales and trade have also been gradually spanferred to the mainland. Shishi, with the advantages of five edges and industrial foundation, is firmly seized by this rare opportunity and has become the direct beneficiary of the second wave of industrial spanfer. According to incomplete statistics, at present, there are more than 100 companies engaged in textile and garment trade only in Shishi, and 100 designers in Taiwan are engaged in costume design in Shishi each year.

Cai Dongliang, deputy director of Shishi Foreign Affairs Bureau, said that the textile and garment industry with stone lions as the center has a complete industrial cluster and has irreplaceable advantages in textile, printing and dyeing, garment making, design, research and development, logistics and other links. It has become the preferred place for Taiwanese capital to enter the mainland's textile and garment industry. After entering the Shishi, these Taiwanese investors played a leading role in all aspects, especially in the field of technology and R & D, which made up for some shortcomings of Shishi textile and garment industry.