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    How Can Online Stores Retain 80% Of Repeat Customers?

    2010/7/31 16:30:00 96

    Online Shopping Online After-Sales Service

    80% of the repeat customers need high quality products plus your attentively service, which can be easily achieved. Today we should talk about how to find quality goods.


    With the pace of life becoming faster and faster, shopping has even become an extravagant hope. The "online shopping" which saves time, saves energy and saves energy arises at the historic moment, and has penetrated into every aspect of life in just a few years.

    "Demand" is breeding "development", so more and more gold rush people are turning their attention to "open shop".

    Shop

    Though many, they can grow little and close.


    In recent years, because

    network

    The popularity of Internet, the increasing number of Internet worms, and the Internet

    Sale

    Platforms are springing up like Taobao and other large Internet sales platforms, and online shopkeepers on major platforms are even more numerous. Shopkeepers are no longer confined to China, but are spread all over the world.

    Although the number of online stores is increasing and competition is becoming increasingly fierce, with the passage of time and the test of practice, the online shopping market is still valued by everyone.

    However, if the online store is good, if your initial preparation is not enough, it is only a fever and a spur of the moment, then it will be almost impossible for your shop to continue to operate.

    So before you open a shop, you have to ask yourself, "are you ready to shop?"


    It's not difficult to think of a good online shop. As long as you do a good job in the decoration of the shop, the source of the shop, the promotion of the shop, and the service of the online shop, it is impossible to succeed. Today, I share with you how I find the source of the goods! I hope you can learn a bit from it, and not be fooled by those who are not strong enough "fake brand"!


    The first is: after sale service, whether it supports 7 days, no reason to replace it, and no one can be eliminated directly.


    There are several points to pay attention to here, first of all, how to evaluate the quality problem, and then the problem of postage for quality problems.


    Secondly, we should pay attention to no reason to return the goods, whether we support the return and replacement, whether it is necessary to charge the fees, or deduct the expenses besides postage. Some of the ways they assess are very likely to be borne by us. After all, some fees can not be borne by customers.


    The second is: Cooperative Logistics, general Shen Tong, the strength of tougong is strong, of course, delivery speed is a little faster, but relatively speaking, rhyme will be more expensive.

    However, most platforms can reach an agreement with logistics to get a lower discount than the market price.

    There are also expensive but faster than the first 4 are SF, and nowhere EMS.

    How to choose here depends on personal preference.


    Third: it is more convenient to pay the platform with the interface of payment, but it is known that adding the interface is to charge the relevant fees, that is to say, for every paction, the intangible cost is increased, and the price of the product is raised.

    The increase of the price is also more difficult for sales, so I choose the platform without interface, although it is not safe to arrive at the account immediately, but if Taobao sells so many agents, if it is a cheater platform, there must be no sales agent. The only thing that is inconvenient is that every time you pay, you need to notice customer service!


    Fourth: there is a more perfect platform.

    In fact, the mature platform will occasionally be unable to meet customer service online because of the relocation and power outages. If the website construction is not perfect, the agent online shop can not understand the inventory situation in time, and can not achieve the "self-service order", which will inevitably affect the delivery speed, cause customers' dissatisfaction, and even get a terrible "bad review". Therefore, whether the website's order is smooth and whether the process is simple and easy to operate is also a key to your choice.


    Fifth: when there are no more questions, you need to look at this.

    brand

    The most simple way is to search in Baidu. Instead of searching for a simple brand name, search for the brand name related entity content, such as: XXX store, XXX flagship store, XXX entity store, XXX factory building and so on.

    If the content of any entity is not searched, then the popularity will not be mentioned and the strength will be doubted.


    Sixth: fast update speed this very tangled, I inquired about the relevant information found that the production of a batch of 30 people in a small processing plant is probably the fastest and more than 1 weeks to see the complexity of the style, so the big factory, although the production strength, but also need similar time.

    Those who are quick to update are either outsourced to small processing plants. The quality is worrying, or they get goods from other stores, and they are often out of stock.

    The speed of the real manufacturer's source will not be very fast, and the product cycle is slow. The only advantage is that when the season changes, the new ones are ahead of the others. Here we also need to make trade-offs. I choose the latter, after all, the price can be lower at least.


    The seventh item: when the above items are all right, we need to have more in-depth communication with the manufacturers. Generally, the discount can be generally asked, but basically it is not the need to join the fee, that is, the pre deposit. I will directly delete the franchise fee, and the pre deposit is acceptable.

    Of course, you can also choose to join the fee, after all, everyone thinks differently.

    Some brands are free to join, but the cycle is very short, the amount of sales required or how high the credibility is.

    Unfortunately, my shop has not yet opened up and can only choose to pay.


    Eighth: how to identify products

    quality

    The biggest fear of selling products is that the quality of their agents is not good enough to cause them to earn bad money.

    There are 2 ways to see quality. The first is suitable for everyone. That is to buy a few of them and return them by post.

    Another way is to see goods directly! The second way is only suitable for Guangzhou, Hangzhou, because the 2 platforms are the most.

    If we find a local platform, we suggest that we see the goods at home, so that we can talk about a lower discount and have a clearer understanding of the size of the company.

    Mailing samples are usually done by themselves. This is not enough to talk about.


    I have asked a number of platforms to allow door-to-door goods to pick up goods, which are very few.

    As long as you can see the goods at home, that's fine.

    Some big manufacturers feel that our small sellers can not sell a few clothes in a month and they are lazy at home. This time you need to fight for yourself.

    I called them directly and told them to tell them how much I could sell each month. For the first time, I was a little nervous. Later, I was more confident in the phone.

    Don't talk about other people! Some of those who refuse to come to the door are definitely eliminated. Those who let the door come directly to the house to talk about the discount.

    Pick the good quality and low price, and it is easy to choose the source I need.


    Customers should be good and inexpensive. But customers are not smart. Nor should they be cheap. Correct positioning is the right thing to do.


    Honesty is relative. Buyers can't think of anything.

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