ZARA Swept The Whole World And Glory To The Top.

Barcelona captain Puyol scored third goals in the eighty-ninth match of the national team, sending Spain to the World Cup finals for the first time in history.

Has been despised by top brands.

From the Gambling company's beautiful team index, we can see that there are many people in the world who like Spain. Even if the first round of the team loses to Switzerland, it will not affect the rising popularity index.

But at the same time, Spain is often overlooked.

Although Spanish fashion has the world's ZARA and MNG; Dali, Gaudi and other prominent artists build the diversity and aestheticism of Spanish art; Spanish films are unique in the starry glint of master Almodovar and super MM Penelope; Spanish football also includes Barcelona, Real Madrid, and the "IHA combination", with "San Kai Si", the two generation of golden boy and Huluva, and the title of "master of ball control" and "beautiful football defender".

But thinking of fashion will put French luxury on the lips. When it comes to art, "Renaissance" has become the symbol of Italy's world. When it comes to movie entertainment, Hollywood will give prominence to the United States. When it comes to football, even if Brazil Argentina loses, it will still be the leader in the hearts of the world's people.

Yes, before winning the world cup, Spain, with fashion, entertainment and sports, is like a sad genius who always lacks talent and spirit.

During the world cup, I saw an interesting news: Gambling company voted in the world: the most handsome players and the most handsome teams.

As a result, the most handsome players were Maradona, Kaka, Maradona's son-in-law Aguero, and even less than 1 meters 7 Messi, but not a Spanish player.

However, the first team with the most handsome players was the Spanish team.

Another example is the world media's selection of the 4 stars of the world cup.

However, the media all over the world admit that the most expensive team in the world is the Spanish team. The total value of 22 Spanish players is nearly 700 million euros.

The "good + +" sentence has been very accurate in Spain. For example, Spanish football is first-rate, but they have not won the world champion. ZARA sells really well, but many people buy it and curse it for cheap. Spanish films have many classics, but there are no immortal works that can stand on top of Philippine.

So Spain won many of the people who liked the country with a sigh of relief, just like their hero goalkeeper Cathy said: "a world champion can finally make many boos shut up.

Here, back to the topic of fashion brand management, the Spanish fashion trump card ZARA also has the same competitive advantage as the national football team, which can be summed up as follows:

First of all, the passing level of the Spanish team is so smooth and fast that the commenter called it "playing football like water".

ZARA's sensitive supply chain system has greatly improved the lead time: the time to sell the clothes on the counter, the Chinese clothing industry is generally 6~9 months, the international brand names can generally reach 120 days, while the ZARA is the shortest, only 7 days, usually 12 days.

It is the 12 day of decision making that allows the ZARA to express its rhyme in the sensitive supply chain.

Secondly, the footwork is skilled and solid, ensuring the absolute superiority of the ball control rate.

ZARA has set up 20 highly automated dyeing and cutting centers, and has outsourced human intensive work to 500 small factories and even family workshops.

These 200 miles of underground are hollowed out and the underground conveyor network is erected.

Every day, according to the new order, the most fashionable fabric will be delivered to the terminal plant on time.

Finished garments are guaranteed to arrive in Europe within two days, while for the US and Japanese markets, ZARA even uses air to speed up the cost.

This kind of mass production thinking makes ZARA brand ride.

Again, prudence and diligence organize the defense that is hard to break.

ZARA launches about 12000 kinds of fashions in a year, and the amount of each fashion is generally not large.

Even with the best selling style, ZARA supplies only a limited number, often only two pieces in one store, sold out and not replenished.

Through this way of "manufacturing shortage", "a large number of styles and small quantities" has trained a large number of loyal followers.

Finally, the overall consciousness and modern management concept will enable the brand to win more or lose less.

ZARA has nearly 400 designers, who are typical flying trapeze.

Usually, the latest designs of some top brands have just been put on the counter, and ZARA will soon release the fashion that is very similar to those designs.

It is reported that in Europe, every year, ZARA will pay tens of millions of euros to the top brands for infringement penalties.

ZARA did not give up this design pattern. Obviously, the profit earned from it is much higher than that of a fine.