X Step Pkxx Step &Nbsp; Shoe Enterprises How To Do?

August 4th product height

For a pair of shoes, it is not only to satisfy the two needs of customers, one is based on the interests of clothing products, the other is to highlight the identity of the brand emotional appeal.

Similar to the products made by Senda and AOKANG for more than ten years, it is estimated that the quality has not been very serious. However, the most important thing is that although these brands sell directly to foreign brands, they simply can not satisfy consumers' emotional appeals based on their identities.

Therefore, it can be asserted that when foreign famous brands take advantage of OEM or ODM to rob China's footwear consumer market, only a slight price strategy can make domestic brands difficult to sleep.

Therefore,

First of all, we should make clear the positioning, that is, the consumption level of the brand, the type of target group, the consumption attributes of the brand, the core demands of the brand and other related brand building projects. We must have our own personality and ideas, not follow suit. Your brand is called "X step", and my brand is called "XX step" and play word games.

Your target consumer group is targeted at teenagers, and I am also targeting young people. Such an uncharacteristic brand is a hollow trademark.

Therefore, when implementing brand strategy, footwear brand enterprises should focus on mining the core characteristics of enterprises, forming brand personality and forming brand unique USP.

In the era of homogeneous products, consumers' consumption habits will turn to the important basis of choosing brands for consumption.

Second, Chinese shoe companies must establish their own R & D teams.

To establish a distinctive brand image, Chinese brands must first take off the hat of cloning.

An imitator of an industry will never be the leader of the industry. It will always be a second rate follower. Only the innovator will have the chance to become the leader of the trend and become the leader of the new era.

Finally, Chinese brands must also broaden their global vision, define themselves as a brand with unique characteristics, and actively absorb first-class research and development resources, so as to enhance their product research and development advantages.

Chinese shoe enterprises only use technology to improve the added value of products, create corporate image by marketing means, enrich the connotation of cultural products and brands, publicize them with a wide range of publicity, and strengthen honesty, trustworthiness and good after-sales service in order to create a good brand and achieve brand commitment.

Brand image is not only the embodiment of the core value of an enterprise, but also the embodiment of competitiveness, and a magic weapon for the survival and development of an enterprise.

Therefore, enterprises must set up brand strategy and integrate the various resources and brand shaping with the strategic vision of sustainable development, so as to achieve the purpose of strengthening the enterprise by promoting the market by brand and expanding the market share.