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    Jill Shoes: Institutional Innovation Leads To Pformation And Upgrading Of Traditional Industries

    2010/8/5 20:45:00 85

    Jill Da

    In the post crisis era, the pformation and upgrading of traditional industries has become the trend of the times. How to pform? How to upgrade? This is a question that we must consider. I believe that pformation and upgrading must be done within the shoe industry, playing the "institutional innovation", "technological pformation" and "independent innovation" trilogy. Recently, Li Guohua, general manager of Wenzhou jirda shoes company, made such a sigh when talking about the pformation and upgrading of footwear industry.


    System innovation leads the pformation and upgrading of traditional industries


    along with

    Finance

    With the easing of the crisis, the footwear industry has entered a relatively stable period.

    Order

    Increase,

    Exit

    The volume increases, but the cost of labor rises and the price of raw materials rises. This makes the shoe industry faced with all kinds of difficulties in the post crisis era. The pformation and upgrading of footwear industry is imperative.

    Li Guohua believes that in the post crisis era, the shoe industry must first innovate in its system.

    Independent innovation is the way to strong enterprises, and institutional innovation is the guarantee of independent innovation, and it is a very important driving force for promoting independent innovation and economic development.

    Only if the problem of institutional innovation is solved first, can there be a breakthrough in enterprise management, strategic positioning and independent innovation.


    The eight principles of "self strengthening, integration, honesty and innovation" have clearly defined the entrepreneurial purpose of "enterprise from the society and society". The two is the extension of the "people-oriented" management concept, and the establishment of a new mechanism of "treating people, keeping the environment, retaining the people, retaining the people and retaining the people". It has built a good, harmonious and stable labor between enterprises and workers, created a space for the development of talents and a fair and relaxed competitive environment. Three, it is improving the mechanism of innovation, production and employment, constantly training talents, constantly improving lean production management, constantly condensing corporate culture, and constantly optimizing the institutional environment. It is understood that in the post crisis era, jelda first positioned the spirit of enterprise in "


    At present, the system innovation is leading Gilda to run in the fast lane of pformation and upgrading, not only turning Gilda butterfly into "China Leather leading shoe king", but also making Gilda realize three historic leaps: first, the small workshop of handmade shoes is crossing over to modern large manufacturing enterprises; the two is that the traditional shoe-making technology is leaping to the high technology of functional; three, the regional brand marketing extends across the whole country and tentacles to Europe and America.


    Technological pformation leveraging pformation and upgrading of traditional industries


    In the post crisis era, the pformation and upgrading of traditional industries has become the theme of enterprise revolution.

    The people of jerda are also thinking about how to upgrade and upgrade. If we want to discard the traditional footwear industry in an all-round way, it is obviously unrealistic for Jill Da, who has thirty years of experience in shoe making, and that the jalda people have not rebuilt the new stalls, but we should pform the traditional industries with advanced and practical technology, optimize the industrial structure, change the way of growth, and improve the efficiency and competitiveness of enterprises.

    Li Guohua believes that technological pformation is the pformation of existing facilities and production process conditions with advanced, new technologies, new processes, new equipment and new materials. Therefore, it has a certain leverage on the pformation and upgrading of traditional industries, which not only improves product quality inspection, promotes upgrading of products, but also expands exports, reduces costs, saves energy and increases business efficiency.


    It is reported that the 30 years of jelda's pioneering work are the 30 years of whole-heartedly making shoes. The jelda people have been concentrating on making shoes, not focusing on other fields.

    In February 1993, Gilda started the construction of the first phase 8000 square meter workshop, and has carried out many technical pformations. The two phase and the three phase have been pformed, which not only improves Gilda's capacity and product quality, but also lays the foundation for Gilda's large-scale production.

    At present, the new technological pformation project of Jill is the completion of the three new industrial park of nearly 100 mu of construction land, which has laid a solid foundation for the comprehensive pformation and upgrading of J.


    Independent innovation supports pformation and upgrading of traditional industries


    A few days ago, in the new product ordering meeting of Jill winter, various "upgraded A+" nano function air conditioning shoes attracted customers from all over the country.

    It is learnt that the "upgraded A+" nano function air conditioning shoes on the surface of the stream is more smooth and delicate, and the insole mesh structure is connected with the air conditioning device in the shoes. The air conditioning device is more complex, like a children's technology toys, the soles are very delicate.

    The upgraded A+ model is the newest upgrading product of nano function air conditioning shoes. There are at least eight changes: the soles are made of high elastic rubber bottom, more wear-resistant and lighter; the upper design of the fashionable classic accessories is more fashionable and healthier; the structure of shoes is designed according to ergonomics, more scientific and comfortable; the insoles and soles are cushioning materials, more flexible and more protective.


    "New health theory is the real driving force for China's footwear industry in the future, and it is also the direction of pformation and upgrading of traditional footwear industry."

    Zheng Yujian, deputy general manager of Wenzhou Jill shoes company, issued such a sigh when talking about the pformation and upgrading of footwear industry.


    The nano function air conditioning shoes are Jill's independent innovation products, because they are equipped with air conditioning devices and functional nanomaterials, and are called nano function air conditioning shoes.

    This kind of shoes can discharge the turbid gas in the shoes cavity while walking, purifying the air in the shoes, reducing the sweat and foot odor. Therefore, some people call it the "foot sole air conditioner". Once the listing has aroused the shock of the industry and the favor of consumers, it has not only harvested 28 national patents, but also been praised exclusively by CCTV news network.


    At present, nanoscale air conditioning shoes, as the "killer" of Jill's battle market, are exported to the United States, Canada, Europe and other countries and regions.

    In the awarding ceremony of "the third session of the town's leather and footwear industry scientific progress award", which is called "shoes industry Oscar", the nano functional air conditioning shoes won the highest award of the session.


    Despite the popularity of nanoscale air-conditioning shoes and many honors, Jill people still do "add" to the functionalization of shoes and "health".

    The earliest air conditioning shoes can relieve sweat and foot odor, purify the air in the shoes, adjust the humidity and temperature in the shoes, fashion and fashion.

    In 2008, the upgrading of nano function air conditioning shoes added "comfort, wearable, fashion" and other elements.

    In 2010, the jilda people added other functions on the basis of their original foot protection properties: removing foot odor, shockproof, invisible heightening, antibacterial and so on, and enhanced the functions of "ventilation, deodorization, sterilization" and so on, and made efforts to upgrade the "A+" type, which is more conducive to human walking, such as improving the lower limb deformation, straightening and straightening the joints, enhancing support and balance, improving the overall function of the lower limbs and promoting human health.


    Traditional industries are relatively high and new technologies, but traditional industries are not backward industries, nor are they sunset industries.


    To this end, Li Guohua said with deep feeling: "social progress and development can not completely discard the traditional industries, but promote the pformation and upgrading of traditional industries. The upgraded traditional industries can not only support the development of high-tech industries, but also benefit the society.

    Therefore, the key to the development of traditional industries lies in playing the trilogy of pformation and upgrading of traditional industries.

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