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    The Negative Effects Of European Debt Crisis On Export Shoe Enterprises Will Gradually Show

    2010/8/6 10:08:00 43

    European Debt Crisis Export Shoe Enterprises

    Although the recently released export data show that Fujian is right

    EU exports

    Still maintained a relatively high growth rate.

    However, the industry generally believes that the impact of the European debt crisis is lagging behind, and its negative effects on export enterprises will gradually become apparent in the second half of the year.

    According to insiders, the European debt crisis will lead to a decline in the overall consumption capacity of EU countries, which will further affect the market's import demand for Chinese consumer goods and other commodities.


    Vigilance: European customers "play disappear"


    According to the statistics of relevant departments in Fujian Province, in the first half of this year, the import and export of EU to the EU reached 8 billion 390 million US dollars, an increase of 33.3%.

    Among them, exports amounted to 6 billion 820 million US dollars, an increase of 35%, and imports of US $1 billion 570 million, an increase of 26.5%.

    However, the beautiful data exported to the EU in the first half did not bring a good mood to the main enterprises in the EU market.


    Mr. Zhang, owner of a trading company in Putian, told reporters that many European customers had disappeared since July.


    "This may be related to the Europeans' summer vacation." in summer, many companies in Europe will have a holiday. Some companies may take turns to take a vacation. Some small and medium-sized companies or even the whole staff are on holiday, and even their front office calls are not answered.

    In previous years, we will also encounter customers' holiday, but they will arrange things well before the holidays, and the payment will be made clear.

    This year's situation is not very good.

    A client of Spain did not give us a sum of money. Before he disappeared, he told us that the money had been remitted, but we went to the bank to check.

    Later, he wanted to send money orders to him, so that he could not find anyone.

    If the mail is not back, the phone won't get through.

    There is no way out. "

    Mr. Zhang said.


    He told reporters that at present, some European customers are very honest in terms of payment, and can always drag on.


    Analysis:

    market demand

    Will slide


    With the impact of the European debt crisis, the EU's overall consumption capacity will decline, which will have an adverse impact on the export of consumer goods in China.

    Foreign authoritative research shows that under normal circumstances, the euro exchange rate fell by 1%, China's exports to the EU will be reduced by 0.65%, while the euro area GDP will decline by 1%, and China's exports to Europe will be reduced by 6%.


    "The impact of the European debt crisis on the overall export situation of Fujian, I think, may present a more moderate process.

    At present, there is a recovery trend in the whole export, and it is a fast growing trend.

    However, from a longer period of time, such as the second half of this year, the impact of the European debt crisis will gradually emerge.

    Because of the inquiry, counter offer, negotiation, contract signing and export delivery of foreign trade orders, the general cycle takes several months.

    Therefore, its impact on exports will be lagging behind.

    On the other hand, in the market demand, the welfare of many EU countries is very good. When the country does not have enough money to give them welfare, their consumption expenditure will be affected, which will lead to a decline in the overall demand of the EU market.

    An industry expert said.


    Zheng Hongfeng, general manager of Fuzhou Hong Pu electrical and mechanical equipment Co., Ltd., said the European debt crisis will last for a long time.

    Export enterprises

    We should prepare for a protracted war.


    "I don't think the debt crisis has ended so quickly.

    We can take a look at the current situation in Greece. The crisis has lasted for so long. The government is actively reducing the deficit. But the ordinary people who are accustomed to the generous welfare do not want to, and this leads to continuous riots and strikes.

    Let's look at the whole of Europe. It's Greece. No country has gone on strike, and you have sung my debut. Airline staff, train drivers and teachers have taken turns to strike.

    Every strike means the failure of the government to reduce the deficit. "

    He said.


    Prediction: will not stifle economic recovery


    Although many business people and industry experts are pessimistic about the situation of exporting to Europe in the coming months, some enterprises and experts believe that the impact of the European debt crisis on China's exports is not so pessimistic.


    Wu, manager of the foreign trade department of a group in Quanzhou, said the European debt crisis is not an economic crisis. Although it may suppress the process of economic recovery, it will not "stifle" the demand for recovery in the entire international market.

    In response to this crisis, the EU countries have begun to resolve internally, so the impact on China's exports in the future is relatively limited.


    According to the current situation, the impact of the European debt crisis on its companies is not large, mainly because its company exports less to the "deep" EU countries, such as Greece and Spain, so the impact is not too great.


    Some scholars also believe that under the European debt crisis, the EU's fiscal spending cuts are not at the expense of economic recession, but are actively seeking new economic growth points, striving to reduce deficits and stimulate economic growth. The European debt crisis has shifted the attention of the international market to Europe, and the market has eased the expectation of RMB appreciation, reducing the pressure of RMB appreciation against the US dollar, which is conducive to China's exports.


    According to Hou Lidong, manager of PEAK public relations, PEAK's overall export situation is pretty good this year.

    Last year, PEAK's export part accounted for 8.9% of the total turnover, up 7.5% from the same year.

    Compared with the previous years, this proportion is indeed smaller.

    However, the main reason for the smaller export proportion is the obvious increase in overall sales last year, so the proportion of export sales is less.


    Hou Lidong said that at present, PEAK's exports to Europe are still more optimistic.

    Compared with the same period last year, this year's orders have declined, but the decline is only a single volume, the total has not seen a downward trend.

    "Under the influence of the European debt crisis, many large orders from Europe have been split into small bills, which may have been a quarterly order, but now it may become a monthly order, and then an additional one."

    He said.

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