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Underwear Brand Withdraws From "Swimming Front"

2010/8/6 18:07:00 72

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Recently, reporters at the Tongzhou Xinhua Street swimming pool outside the store to see that many stores have children's swimming equipment, such as lifebuoys, toy boats hanging in the conspicuous location of the store, in order to attract more customers to buy.

According to the store owner, in recent days, there are many customers who choose to buy swimming tackle, and sales are 3 to 4 times the normal day.

The shops they open are all multi brand stores, which sell swimsuits,

Bathing cap

They also sell swimming goggles, life jackets, swimming rings, etc.

The products of every category are high and low.

"As early as May, we entered a lot of new products from the wholesale markets such as zoos, sweet potato fields and so on, and now they are starting to sell well.

But children's equipment is better to sell, sometimes only a day to sell dozens of sets.

The businessman told reporters.

Reporters also visited the new world department store in Chongwenmen in recent days to explore the swimwear market.

The swimwear sales here are very general, taking swimwear as one of the main business of HOSA clothing as an example.

According to the shop assistant, only 3-4 swimsuits can be sold in mid week, and the average weekend is no more than 10.

These shopping malls have found that the famous underwear that used to sell swimsuits in the past

Ttiumph

ManiForm

And other brand counters can't find swimsuits this summer.

According to the staff responsible for the sales, the companies decided not to develop new swimsuits and stopped or reduced the shipment of swimsuits.

According to special salesmen, even if these underwear brands are out of shape, they are all the old ones in the past years. They only sold the last year's exceptionally good ones again, and the discount sales were last year and the backlog of the previous year.

Why does underwear brand withdraw from the "swimming front"? Reporters have learned that many underwear brands reduce swimsuit production. On the one hand, because of the relatively high technology content of swimsuits, underwear brands need to invest considerable research funds, and many customers are accustomed to buying swimsuits at sports counters.

On the other hand, swimsuits are too seasonal to make swimsuits. There are many brands of bathing suits. The result of "cake" is sure to make everyone less satisfied. For many underwear brands, it can not only support sales, but also cause inventory pressure.

Another reason why swimsuits in bazaar are not popular is that journalists can find answers at the edge of the pool.

In the vicinity of the new Hualian home swimming pool in Tongzhou, the reporter made a simple survey of consumer psychology.

8 of the 10 people believed that the bathing suits sold in the general market were relatively high, "300-400 yuan for the low, and 700-800 yuan for the high price," which is much more expensive than the supermarkets and the stores near the swimming pool.

7 of the 10 people believe that swimsuits are relatively short in use time, and the replacement cycle is fast. One summer to buy one to two bathing suits will be enough. In second or third years, they will buy new models.

Up to 9 of the 10 people are swimsuits that cost around 100 yuan to buy in a large supermarket or clothing wholesale market. "Although the quality is inferior to the brand, it is also enough to cope with a summer vacation."

They think this is more affordable.

On accessories, the popularity of consumers is lower.

Take swimming goggles as an example. Only 1 of the 10 people have some knowledge of swimming goggles.

At the end of the 2010 body Expo in late May this year, a dealer from the famous brand of swimming goggles in Europe told reporters that the choice of swimming goggles is mainly about waterproofing, clarity, anti fog performance and so on. "It is best to choose goggles that match the eye curve design and wear them without pressing feeling. The best lens is polycarbonate, but it needs hundreds of dollars, allowing people to have a clear vision when swimming, and also to block ultraviolet rays.

In addition, nearsighted people can also choose to wear goggles with degrees.

There are also some bright spots in the swimming tackle market this year. For example, some new swimming circles specially designed for children's swimming this year have improved in either the style or the humanized design. The styles also attract children's attention, which caters for children's aesthetic needs in color and patterns.

The reporter initially estimated that to build a brand name and upper class swimming equipment, from swimsuit, swimming cap to swimming goggles, swimming circles, etc., at least need thousands of yuan, which is equivalent to the price of a football training equipment, and belongs to the middle-income family's expenditure range.