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Why Can't Guang Bai Store Fail To Accept "Acclimatized"?

2010/8/7 13:37:00 93

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　 In April this year, all the major media were broadcasting about "Guang Bai" in the deep "acclimatized" report, Guang Bai really is "acclimatized", or let the business sea wind waves and waves roll alone and keep a secret? Half a year ago, the reporter on the Shenzhen store. Management The situation was carried out in a "thorough investigation".

Guang Bai Department Store Shenzhen shop

Vegetable varieties are not supplied with cooked food.

The reporter came to an office on the third floor of the Shenzhen store in Guang Bai department store and found Yin Li, manager of the comprehensive Department of the store. He told reporters that as a branch manager, he could not be interviewed arbitrarily. There was a special reception department at the headquarters of Guang Bai department store.

The reporter came to the main gate of the shop and held a household. Shopping Ms. Lu, a small trailer, chatted. Reporters did not understand why Ms. Lu dragged the shopping cart instead of entering the shopping mall, but rushed through the shop. Ms. Lu explained that the selection of vegetable varieties in Shenzhen store was small, and there was no cooked food supply, which could not satisfy the housewives' demand for vegetables. Although her home was closer to Guang Bai department store, she still seldom came to buy food here. She usually went shopping at another supermarket on the opposite side of Longgang district government.

It's a bit inconvenient for the supermarket to open on the third floor.

In the past more than 20 days, reporters have repeatedly visited the Guang Bai department store located in the central city of Longgang, and found that the situation of thousands of square meters of shopping malls still remained unchanged. Usually, the one or two floor clothing area and the third floor department store customers add up to no more than 20 people. Around 5 p.m. the day before yesterday, the reporter saw that the refrigerators, air conditioners and washing machines of Guang Bai department store all add up to about 20 brands, but only one staff member is responsible for the shopping guide business, and the number of customers who purchase them is also very poor.

Mr. Bai, who works in the vicinity of Guang Bai department store, told reporters that he thought that department stores were the most popular places for customers to go shopping. But the supermarket of Shenzhen Shenzhen store was located on the third floor, and the varieties were not very full. He sometimes came here specially, but he could not buy anything he wanted, but also had to go upstairs from the first floor to the third floor. In most cases, he had to go to other stores to shop.

Reporters interviewed in front of the Shenzhen store, many consumers had some criticisms about the store, such as less promotional activities, less publicity, shopping bullies, shopping cart and so on.