China Fashion Alliance Spawned "Star Project"
In the past ten years, under the pressure of business, the designers and fabric enterprises, which should lead the fashion trend, have fallen into the same awkward situation: the value of fashion is hard to be recognized. In the past two years,
Based on this double dilemma, the Chinese fashion alliance has put forward the plan of "star + business" for designers and suppliers. The so-called "Star project" means "supporting a group of suppliers, making them stars in the eyes of brands, cultivating and promoting a group of designers, making them the stars in the eyes of consumers"; and the "business plan" refers to "testing the design results of two groups of stars with the sale of goods".
The fashion alliance of China will recommend the selected suppliers and designers through the platform of "pioneer design release".
On this platform, the one to one combination of designers and suppliers will maximize the product characteristics and designers' style of design.
At the same time, in the form of special release, the cooperation works of designers and suppliers can be directly presented to brands, buyers, businesses and media, and to guide future sales of products through their guidance.
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