Shaoxing Textile Creative Industry Unlimited Vitality

"A good creative design can always sell a good price."

Textile creative industry has boundless vitality

Keqiao creative building, a creative studio, has independently developed a textile and garment speed matching system, which combines fabric design and garment conversion to help operators realize 3D garment conversion and shorten the costume design cycle which needs ten days and half months to a week.

Cloth is good, only to make clothes.

For most of the operators in the textile market, they often make several samples of clothing in the street sewing shop, then hang them in the window, thus completing the process of garment conversion.

In fact, the speed of making clothing by street sewing shops can not keep up with the speed of fabric innovation. It is even more unrealistic to make every series of fabrics in the season converted into clothing.

Because of the many difficulties in the process of garment conversion, a year ago, Wang Su Fang, general manager of a textile trading company in Textile City, suddenly came up with the idea that if we could develop a three-dimensional system, we could pform the fabric of the large series of fabrics developed by the company in a timely fashion in a timely fashion. It could be made into promotional films in the company, and can be sent to customers in time. If customers need, they can also provide samples of all kinds of clothes and make mass production directly, which is much more convenient.

Thinking of this place, Wang Sufang really acted. She joined several friends of her own, and set up a creative design company named "Yi Meng Yuan", and invited professional software designers and fashion designers to concentrate on the development and construction of the textile and garment distribution system.

After more than half a year's research and development, the system has been built.

This system can not only design flower patterns, but also design clothing styles, plate making and sewing to make virtual clothing according to requirements, and perform fashion shows by 3D models.

If the system is ready-made, if you click on the mouse, you can achieve the conversion of garments in one minute, then download the samples and make the clothes in bulk.

Many textile city operators have begun to pform garments into garments by using the speed distribution system of textile and clothing.

All along, Shaoxing textile industry enjoys a high reputation in processing and manufacturing, but it has become the "soft rib" of many enterprises in generating high profit design and R & D.

Raising the level of R & D design has become the theme that local governments and enterprises need to face together.

Many top designers have begun to enter the Keqiao creative building.

The author learned from the relevant departments of Shaoxing county that Shaoxing county is now building an international textile manufacturing center, trade center and creative center.

The formulation of the "three centers" has been in practice for several years, especially in the past one or two years.

Industrial and commercial development

As the local industrial and Commercial Department of Keqiao, Shaoxing County Bureau of industry and Commerce has contributed to the development of the textile creative industry.

Pattern protection is a work that Shaoxing County business department has devoted a lot of efforts to.

"Let every designer have more confidence, creativity and design enthusiasm."

If the creative design of the textile industry can not be effectively protected, it may return to the undesirable state of random imitation in the past, and the result is a blow to the initiative of the creative people, thus creating obstacles to the development of the whole industry, the relevant person in charge of the Shaoxing industry and Commerce Bureau said.

China's textile city is one of the largest textile markets in the country, and its intellectual property protection has always been a core problem that puzzles the market and promotes its development.

In recent years, the Shaoxing County Bureau of industry and Commerce has persisted in the work idea of "promoting the industry through management, promoting management by management". It has solved the puzzle of "intellectual property protection" as an important starting point for the pformation of functions and the pformation and upgrading of service market, and has been firmly exploring the core issue of textile pattern protection, and has made remarkable achievements.

Since last year, 2 large-scale trade secrets training has been organized, and 4000 copies of all kinds of manuals have been published, providing more than 5000 copies of the contract format for commercial secrets protection, helping more than 120 key enterprises to establish a business secret protection system, 104 cases of investigation and mediation of infringement cases, 2407 registration of first trial, 1643 registration forms, 2 times the total history of the first 8 years.

China's textile city has a large volume, wide range and short cycle. The counterfeiting infringement has been affected by the low cost of the law and the long time, low efficiency and high cost of the judicial approach.

The Bureau believes that in order to achieve effective protection, we must increase the cost of breaking the law and intervene in the advantages of strong timeliness and great strength in administrative protection.

In this regard, the Bureau has set up a pattern protection leading group, and has gone deep into the market survey of the unique attributes of textile patterns. It invited experts from the Legislative Affairs Office of the courts and provincial bureaus to carry out discussions on the application of law for pattern protection.

Successful research has found out the provisions of the "Anti Unfair Competition Law" and the "anti unfair competition Ordinance" for the protection of well-known commodities. By identifying the well-known commodities in the market and taking the pattern as the protection idea of its unique packaging and decoration, the industrial and commercial departments can directly investigate and deal with the well-known goods, especially the packaging and decoration, which are unauthorized to make the same or approximate use by others.

The Bureau has promulgated the Interim Provisions on the identification and protection of well-known commodities in China Textile and light city, and refined the standard of identification, standard identification procedures and innovative identification methods.

Through the quantitative identification of well-known commodity concentration and cases, we can effectively apply the "anti law" to carry out the administrative protection of patterns.

In August 2008, the bureau investigated and dealt with the case of counterfeit selling "Golden Peony" decorative pattern curtain cloth in accordance with the law. For the first time, according to the "anti law" and "Zhejiang anti unfair competition Ordinance", it made a penalty decision for the parties concerned to supervise the destruction of the curtains and fines of RMB yuan.

In addition, Shaoxing County Bureau of industry and Commerce aimed at creative textile industry, and actively promoted policies.

I learned from the bureau that the authority authorized the registration and approval of the enterprise.

On the basis of putting the right of registration and approval of enterprises into the textile city and coastal industrial area, we continue to put this authority under the deputy city of Ping Shui to further facilitate the enterprises to do the job in the near future.

In addition, restrictions on the terms of the name registration industry have been relaxed.

Fully support the development of new industries and foster new market players.

In the first half of the year, the name of the "industrial" brand was approved by 6, and the name of the "technology" brand was 23, and the name of the "development" font was 2.

For creative enterprises, it also promotes the approval mode of "multi card joint operation", and implements "one application, one certification and one filing", innovating the administrative examination and approval service mechanism, and providing a fast service channel for enterprises.

Set up service window, publish service line and set up service liaison staff for key creative enterprises.

"Creative brand" first

The textile industry is a pillar industry in Shaoxing county. It has a good foundation and has a certain brand effect.

By the end of December 31, 2009, there were 4738 registered trademarks in the whole county, including 2356 registered trademarks (including the chemical fiber, weaving, printing and dyeing, clothing, warp knitted, textile equipment, etc.), accounting for 49.7%, and 748 registered trademarks of international trade, including 362 textile products, accounting for 48.4%, and the county has 36 Chinese well-known trademarks (including 6 administrative identification), including 20 textile products, accounting for 55.6%, and Zhejiang's famous trademarks, among which the textile industry accounted for 20, and Shaoxing famous trademark trademarks, including textile industry pieces, accounting for six;

The number of famous trademarks in Zhejiang ranks first in the province, and the number of well-known trademarks ranks second in the whole city, ranking the highest in the province.

The whole county textile, Keqiao textile machinery, Yang flood bridge warp knitting industry has been named by the provincial and municipal industry and Commerce Bureau as the provincial and municipal professional trademark brand base.

In 2008 and 2009, Shaoxing county was awarded the twelfth place in the hundred counties of the national trademark development in 2008 for two consecutive years.

While developing the textile creative industry, Shaoxing County business department pays special attention to the construction of "creative brand". At the beginning of the development of the textile creative industry, it attaches great importance to brand protection of these new products.

Shaoxing county industry and Commerce Bureau said that the next step will continue to do a good job in the brand cultivation of creative industries. In accordance with the requirements of "one factory, one standard, new product and new standard", it will help enterprises to carry out domestic trademark application registration, and make enterprise development strategy and trademark strategy advance simultaneously.

At the same time, the positive registration of trademark registration to enterprises is more beneficial to brand creation. The registration of trademarks of some enterprises is lagging behind. In order to prevent others from taking advantage of the registration, it is necessary to mobilize enterprises to apply for registered trademarks as soon as possible.

In addition, the brand internationalization strategy will also be implemented, and actively guide and encourage export enterprises to carry out the international registration of trademarks, so as to achieve the export of trademark products, where the products are exported, and where the trademark registration is.

For the brand of creative industries, enterprises will also know the brand operation level.