Footwear Enterprises "FED" Million Sponsorship Of Provincial Games To Fulfill Social Responsibilities

Perhaps, the Jiaxing residents who visited Xujiahui Pacific department store and Hangzhou Yintai West Lake store in Shanghai would accidentally see a brand shop called FED brand.

"We invested 1 million yuan to sponsor the Provincial Games to express our love for Jiaxing."

Yesterday (August 9th), the "FED" brand owner Yitai shoe industry Co., Ltd., responsible person said that the development of Yitai shoe industry originated from Jiaxing.

Sponsoring the provincial sports meeting held in Jiaxing is a reflection of enterprises' positive return to society and practice of social responsibility.

In the 90s of last century, businessmen in Taiwan agreed that the mainland market would be unanimous. The board of directors of Yitai shoes also decided to invest and build factories in the mainland.

Before coming to Jiaxing, Yitai shoes went to Guangzhou, Shanghai, Kunshan and other places for inspection. After repeated deliberation, the company finally decided to build the factory in Jiaxing.

Jiaxing's good cultural environment and efficient government administration are the decisive factors to attract them.

In 1993, Yitai shoe industry entered Jiaxing, built factories in the urban area, and began the pioneering road in Jiaxing.

"Choosing Jiaxing is a kind of fate. It is this kind of fate that has made Yitai today."

Yitai footwear related person in charge said that when he first started his business in Jiaxing, he decided to build his own brand.

In 1997, "Yitai" registered the brand of "FED" and took the road of branding in big cities such as Shanghai and Beijing.

Nowadays, the Yitai shoe industry has many brands such as "FED", "PURABIANCA" and "B.SILLY", and enjoys certain popularity in the domestic and foreign markets.

With the rapid development of enterprises, Yitai shoe industry has begun to give active feedback to society and fulfill corporate social responsibility.

In 2007 and 2008, the Yitai shoe industry donated a total of 1 million 330 thousand yuan of charitable donations.

"Only by paying attention to society can enterprises achieve sustainable development."

The person in charge said that the concept of "harmonious province and healthy Jiaxing" advocated by the Provincial Games is closely related to the brand concept of "leading the popular trend, advocating exclusive charm and focusing on the perfect combination of human and art" advocated by Yitai footwear industry. It hopes that with the influence and appeal of the Provincial Games, the community can understand the brand connotation and enterprise demands of Yitai shoe industry and further enhance the popularity and reputation of Yitai shoe industry.