Consumers Are Not "Cold" For Anti Season Products.

The author found that more than half of the brand businesses launched preferential sales promotions at various levels, such as Eurasian Shang Du, Guo Shang department store and Paris spring department store. Whether clothes or shoes, shopping centres are full of "discount cards" everywhere. Many consumers have said that now the summer discount is ahead of schedule a year, and the discount intensity is larger than in previous years. The salesperson of a sports brand told me that although the "season change" sign is now playing, the "season change" here is earlier than the actual climate change season, so even if it is still on the dog days, consumers can also buy the summer clothes that are greatly reduced.

I see in the interview, in the mall's major brand counters, although the discount products include all year round clothing, but the most consumer concern is still seasonal merchandise, summer wear, sandals, mat, summer quilt and other hot sell at that time. And 2009 sweaters, windbreaker jackets and so on, too few people ask for seasonal goods. In a brand store, a consumer was looking for a skirt that he had hoped for the day before, and it was sold out in just one day. Many consumers told the author that they could buy at least one and a half months of summer clothing, and that after spring, autumn and winter, they were anti season costumes. They were difficult to pick out satisfactory products and could not predict the next season's popularity. However, there are also consumers saying that buying 2009 kinds of single product in autumn suit is still more cost-effective.

According to the analysis of the industry, at present, rational consumption is gradually becoming the mainstream psychology of consumers, and consumer consumption tends to be rational. "The most urgent need at present" occupies a larger proportion in consumer spending activities. At present, consumers' pursuit of beauty and fashion also affects anti season sales, and the new price is more popular under the premise that the price gap is not large.

At the same time, Changchun winter clothing sales promotions are equally popular. In winter, buying cotton padded clothes can also enjoy preferential prices. This is also one of the reasons why consumers do not catch cold in anti season products.