Successful Entry Of Home Textile Industry: Soft Decoration Combined With Hard Decoration

The development and progress of all walks of life can not be separated from innovation, especially in the home textile industry. How should we take the pace of innovation when the booming Chinese textile industry wants to usher in the most brilliant moment?

We may be able to find out the answer from the sixteenth China International Textile Exhibition to be opened soon.

Compared with previous home textile exhibitions, this event will have an unusual innovative significance and will become the focus of the home textile industry in the second half of this year.

It attempts to break the shackles of traditional concepts of home textiles and furniture, and to help the home textile industry seek cross-border cooperation in a completely new way, and will lead the Chinese textile industry to the new stage.

Deep interpretation

At the 2009 home textile exhibition, the appearance of the "home textile intangible cultural heritage" exhibition area has found the source of innovation for the original design of China's home textiles.

The ancient civilization inspired the designers' endless inspiration. With the continuous development of textile technology, China's long history and culture and modern technology were perfectly integrated.

The home textile products created by the designers have a strong ancient rhyme without losing the fashion atmosphere, so that the essence of Chinese traditional culture can be inherited and improved.

In this session

It can be said that the convening of every home textile exhibition is an opportunity for the home textile industry to understand the development of the home textile industry. Every innovation of home textile exhibition brings a qualitative change to the home textile industry.

At the upcoming China International Home Textile Exhibition August, home textiles and furniture, home decoration will be seamlessly connected, and soft decoration and hard decoration will be "sweet date" in this exhibition.

Creative cross border cooperation plays an important role in deepening the concept of home textiles, enriching the design style of home textile products, broadening the marketing channels of the home textile industry, and integrating the resources of the industry. This will also create the most breakthrough and innovative spirit of the Chinese textile industry.

Create a new terminal mode

At this home textile exhibition, furniture,

While focusing on product sales, enterprises pay more attention to product design.

Nowadays, with the rapid development of the times, people's life style and sense of consciousness have also undergone tremendous changes. For modern home textile consumers, home textiles are no longer consumables, but a pure consumer goods. Therefore, people have higher requirements for the style and style of home textiles.

A beautifully designed home textile product is difficult to impress consumers if it is not in harmony with the overall home style of consumers.

If the home textile brand can cooperate with furniture brand to promote the collision between soft decoration and hard decoration, home products will be more harmonious and unified.

This not only enriches the design styles and design themes of home textiles, but also promotes the sale of home textiles and furniture products.

After the emergence of the concept of arrogant home textiles in the industry, it was quickly penetrated into all fields of home textiles.

Within a few years, China's home textile industry has pformed itself from a processing industry into an all-around industry with its own design, manufacture and marketing.

Nowadays, the domestic textile industry has integrated the resources in the industry perfectly. Under such circumstances, jumping out of the industry's own constraints and seeking cross-border cooperation is the best way to promote the development of the industry.

Cross border cooperation to promote industrial linkage

It is one of the important purposes of China international home textile exhibition to look for cross-border partners to improve the marketing channel of home textile enterprises.

Nowadays, the sales mode of building special stores or setting up counters in shopping malls can no longer meet the needs of the development of home textile enterprises, and the strength of the brand can hardly be further improved.

Therefore, at this home textile exhibition, home textile enterprises will set up a life experience area with furniture enterprises, effectively combine soft decoration and hard decoration in the sales space, and rebuild the life scene at the exhibition site, presenting a new terminal mode for people.

The exploration of this sales mode has not only promoted the innovation of the marketing channel of the home textile industry, but also provided more exchange platforms and cooperation opportunities for home textile and furniture, home decoration and other enterprises.

If the brand wants to achieve rapid development, it must rely on the strong support of the industry.

Now, some home textile brands have begun to concentrate on the life style Museum and life experience Museum, but the development of individual enterprises is negligible for the development of the whole industry. Only when most enterprises have the strength of development, can the whole household industry go forward.

The cross-border cooperation is just the beginning, because cross-border cooperation will become a major trend of industrial linkage and coordinated development.

From raw materials to design to terminal display, exhibitions should strive to make the linkage between upstream and downstream industries of home textile enterprises more thoroughly and vigorously introduce other technologies, including furniture design, home decoration design, and even architectural design.

Only when soft decoration and hard decoration collide with sparks, can the home textile industry create a perfect and diversified life style for consumers.