Review And Prospect The Development Direction Of Home Textile Industry From The Perspective Of Fashion Trend
After a period of accumulation, China's home textile industry has gone through the era of big combination and high-speed. The brand economy came into being, and the product design entered the stage of independent design. The specialization division began to take shape. I want to look back and look forward to the development direction of the industry in terms of the current situation of manufacturers and the trend of fashion.
Home textiles
Fabric art
The three stage of industrial development is the early 80s of last century.
In the early 80s, the state printing and dyeing factories could produce 1.6~1.8 m wide screen printing decorative cloth, and the printing effect pursued an isolated picture.
In the late 80s, the width represented by Guangdong Merrick.
Window curtains
Cloth, Zhuhai Xin Hong Ye Zhi Zhi Satin Full powder printed cloth, Hangzhou decoration company (BI Guan) jacquard cloth.
90s is the stage of overall development, and we can also say that the process of capital accumulation and technology accumulation is completed.
The two systems of Guangdong printing and Hangzhou jacquard cloth began to form (General Division), the introduction of pfer printing and self produced pfer printing, and the pfer printing cloth began to sell well.
Influenced by the international trend, jacquard dyed fabrics are developing in an all-round way.
South Korea spliced 2.8 meters wide and 2.8 meter imprint of South Korea into the coastal city. The 2.8 meter printed cloth and embroidered 2.8 meter curtain cloth began to appear.
During the whole development process, Frankfurt exhibition and Spain, Belgium, Turkey, Italy and other European influence and South Korean Korean wave influence is very obvious, domestic manufacturers basically imitation.
Guangdong Xiqiao, Shaoxing Keqiao and the famous textile city Yuhang, Haining and other private enterprises have been developed in an all-round way.
Many enterprises have completed primitive accumulation of capital and primitive accumulation of technology and market in development.
Big adjustment and big combination stage.
Since the beginning of the 90s and the beginning of the new century, with the birth and growth of China Textile Association and home textile association, the success of the large-scale pformation of the home textile and textile industry and the success of the traditional industry has been greatly improved.
The Pearl River Delta and the Yangtze River delta formed two progressive wheels in the development of cloth art, and achieved a number of influential backbone enterprises.
The slogan of "creating momentum" and "making market" has promoted the pace of pformation of the fabric industry.
In essence, the home textile and textile industry is still a traditional industry, and it is mainly run by family businesses. President Yang has repeatedly told us that there are not many enterprises that produce billions of dollars in value, such as Hualong, Otas and Yulong. 50 million yuan one file and 10 million yuan one can make a statistic.
However, the development of enterprises should not be measured by the size and output value of enterprises.
Since entering the new century, especially since China's entry into WTO, the market has been redivided and enterprises have been reshuffled, and small and medium-sized enterprises are facing market competition.
The real meaning of the home textile era has arrived.
Potential problems and hopes for success. China is a big textile country with huge potential market and confidence to catch up with the world's textile power. Over the years, the domestic textile industry has been imitating Europe and South Korea. Its originality is few and its pursuit is "bringing ism". Now many businesses in Frankfurt do not welcome Chinese people.
It was also said that "imitation South Korea is almost the same."
Some of us have tasted the sweetness of others, but more people have tasted the pain of being imitated by others.
Imitation and imitation are called retribution.
How many people dare to say that I have never imitated others.
But there are two points to distinguish here: one is to protect from the trend and the good things from others; more than 30% of originality can not be completely imitated.
The two is to shorten the gap with the international community faster. Learning to import advanced technology and design from abroad can not be imitated.
Otherwise, in a short time, how can our home textile and textile industry integrate into the international competition?
Model
brand
Of course, we also see the development in recent years, especially under the guidance of Home Textile Association, the success of industry self-discipline.
Through the recent home textile exhibition, we can see that a mature industrial cluster is emerging.
The two tracks of market competition and industry competition are under the banner of "brand benefit", which drives manufacturers to relocate and find their true colors.
First of all, we put a lot of money into the work of booth formation, and strive to establish their own characteristics and personality product image, dare to copy products to the exhibition.
Second, sellers recognize products with individuality and characteristics, and strive to master the initiative to guide the market.
The establishment of brand image is the consensus of the industry.
Brand is a broad concept, not high-end brand, not terminal products brand.
There are brands in the upper and middle reaches of an industrial chain, and high, medium and low-grade products have brand names.
I think as long as a large number of people agree with you, trust you.
You are the brand in their hearts.
The development trend of home textile technology has been gradually integrated with international home textiles in recent years through exchanges at home and abroad.
The number of visits to foreign exhibitions, international exhibitions and foreign products has been increasing.
The volume of foreign trade in Zhejiang and Jiangsu is increasing.
Pay attention to product brand image and fashion, personalized product characteristics, specialization within the industry began to form.
As we all know, the trend of 2004/05 launched by Frankfurt home textile exhibition is the theme of "contrast and harmony", that is, the contrast of colors, patterns and materials. Comparing fashion with tradition, these contrast make the home textile products show the trend of pluralism and multi polarization.
From the design point of view, each designer and manufacturer will interpret their personality products with their own understanding of fashion, and express their concept of harmony and unity.
Generally speaking, the development of home textiles and fabrics in China is in keeping with the international trend.
Looking forward to the development of home textile industry, we need to pform traditional industries with new management concepts.
In the professional division of labor and the overall matching of home textiles, find their own position.
Attach importance to product design and product quality, and set up product style and brand style with individuation, fashion and diversification.
Therefore, we should pay attention to various modes of product positioning and sales, and choose different design styles.
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