CPI Innovation High &Nbsp; Footwear Industry Will Rise In Price.

In August 11th, the CPI released by the National Bureau of statistics in July increased by 3.3% compared to the same period last year. New high It is also the new high since November 2008. The prices of eight categories of commodities rose six and two, food prices rose 6.8%, non food prices rose by 1.6%, and two of the decline were clothing and transportation and communications.

　　 footwear industry Suffering from three "serious diseases"

According to expert analysis, CPI innovation is all caused by inflation. Since it is inflation, why other commodities have gone up, but only shoes and other clothing categories have not risen. There is obviously a problem in it. Is it a problem of their own or a market problem? Recently, Tan Ru has conducted Market Research in some cities such as Beijing, Shanghai, Hangzhou, Chongqing and Wenzhou. It has found that the main reason why shoes do not rise is mainly in itself, and the shoe industry has at least three kinds of "serious diseases".

First, homogenization is serious and homogeneous products are formed. market Competition is fierce. In order to complete the sales plan at the beginning of the year, some shoe brands began to "small profits but quick turnover" or "no profits but quick turnover".

The two is overcapacity. At present, the annual production capacity of China's footwear industry can reach 7 billion pairs, far exceeding the market demand, and the domestic surplus capacity of up to 20% can not be digested, resulting in a large stock of shoe products backlog, some. Shoe products In order to return the funds, we have to sell at a reduced price.

The three is lack of innovation. Some shoe companies are eager for quick success and instant benefits. They do not want to invest in high shoe products, but they are accustomed to plagiarism and imitation. Some brand shoes companies invest a lot of money to develop shoes, which will be plagiarized by followers. Some of them will lose their enthusiasm in scientific research.