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China'S Silk Culture Is New, And Its Strategy Is The Right To Speak.

2010/8/13 20:08:00 33

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In August 7th, the leader of China's silk industry innovation and design, Yi Lian Si PIN, released its own brand "Moonlight white" in Kerry Center, Beijing.

As a medium and high end silk brand, "Moonlight white", with its high technology content and added value and fashionable design concept, has not only revived the ancient Chinese silk culture, but also filled the blank of the high-end silk market.

China was the first sericulture in the world.

Silk reeling

Weaving silk

As a country of origin, as the origin of Chinese silk, silkworms, weaving and embroidery are superb techniques. Since the Song Dynasty, the saying of "Chu silk hang" has become popular among the people.

The ancient primitive silk produced by Chu was widely spread along the Silk Road and became the darling of the international market.

This released "Moonlight white" belongs to the top quality of Chu silk. It has the characteristics of "bright, white, Ying, run, slippery" and the superior adhesion of natural color.

In order to uncover the source of Chu's ancient law, in the end of the last century, Hubei's Lotus silk product combined with French delya set up the "Chu silk research center in twenty-first Century" in Yingshan, Hubei. It used modern high-technology means to compare 8 indexes between Chu silk and all kinds of textile materials, unveiled the mystery of superior quality of Chu silk, restored the ancient French silk, and made Chu Si's traditional craft go to new life through modern technology and fashion design.

In order to enhance the hard power of Chu silk, Yi Lian Si pin has gathered a large number of top-ranking products and craft designers at home and abroad. Through continuous exchanges and cooperation with the international professional silk products industry, we have explored an innovative traditional Chinese brand.

From the product line, the "Moonlight white" series covers silk quilts, scarves, household clothes and silk bags. In terms of product design, Yi Lian invited Professor Zhang Baohua from Academy of Fine Arts, Tsinghua University to participate in product design and consultancy. At the same time, he collaborated with high-end design service providers and well-known artists at home and abroad to ensure the high standard and internationalization of product design.

"Facing the new age and tradition

Silk industry

The pressures and challenges brought about by industrial upgrading are also important in addition to substantially increasing the added value of products.

When making strategic layout, Yi Lian Si PIN focuses on the whole industry chain level.

Up to now, we already have a complete silk industry chain from cocoon drying, silk reeling to finished products, with strong upstream and downstream integration advantages. "

Peng Shanchao, chairman of the lotus silk product, said in an interview.

Yi Hui, chairman of the China Silk Association, said in a speech at the conference: "the lotus silk products model provides a model for promoting the technological upgrading and industrial upgrading of China's silk industry, realizing the high-end industry and enhancing the international discourse power of China's silk brand."