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&Nbsp Behind The Sewing Machine Industry; Caused By Blind Price War.

2010/8/14 14:36:00 33

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"Why are many other devices going up?

Sewing machine

"The price is not going up, but on the contrary, it is always cutting prices." this is the question of Zhou Ping, chairman of Jiangsu Wan Gong technology group, at the China Sewing machinery parts Committee.

"Now the cheapest machine is the cheapest to sell to six hundred yuan, and a bicycle or even one piece of clothing can be sold to more than 1000 yuan.

In terms of process, sewing machine is no less complex than a bicycle.

Song Genyong, director of the China Sewing Machinery Association's spare parts Committee, is deeply worried about the current phenomenon of low price grabbing of the market.

Behind this phenomenon is the fact that enterprises have long been engaged in price war and vicious competition in pursuit of short-term profits.

Industry strange shape: high order, low profit

If we take the sewing equipment industry not long ago "

Zero down payment Era

As the end of the "ice breaking" campaign is concerned, the owners of the whole machine enterprises have been heading to the parts enterprises in order to be seen as a "melting ice" stage.

This kind of enterprise's sudden importance to parts enterprises can be said to be paying for past mistakes and finding a breakthrough for their current development predicament.

However, as a part of the "demand" side of supply shortage, parts enterprises do not get the actual driving force to stimulate production enthusiasm from this sense of superiority.

"The number of orders for parts enterprises has reached an unprecedented number at the moment, but profits have reached a record low."

He Ye, executive vice president of China Sewing Machinery Association, said without worry.

The whole machine enterprise lay down its body and the parts and components enterprises turn over to be masters. The pformation of the roles between the two reflects the deep development of the industrial development.

The appearance of "high order and low profit" has added some confusion to the development of the whole industry.

Song Genyong said the "secret machine": "spare parts of ordinary sewing machines are low-grade products, and the supervision of industrial and commercial taxes is not in place, so that some enterprises have loopholes, and low price competition is inevitable.

The price of the whole machine is unreasonable and the price of the parts is unreasonable. We have no enthusiasm for production. Now, few enterprises are willing to expand the production capacity. "

The harm of price war: product mix

Low price competition

The result is that the quality of products is bound to be affected.

"In the past, the quality of products failed to be destroyed locally, but now dealers will say that the quality is bad, and there are many people waiting for it.

This worries me very much. If everyone is like this, the danger of the industry is not far away. "

Tongyu sewing machine Limited by Share Ltd general manager Chen Xiaobo told reporters.

He Ye also mentioned in the analysis of the development of the industry: "the quality of products has been declining, and many enterprises have suffered from bad results."

For the sewing equipment industry, which is at the critical stage of pformation and upgrading, the quality priority strategy has always been emphasized and advocated by the industry leaders.

Nagata Mihiro, director of the China Sewing Association, put forward the key work instructions for the industry development: "improving the quality of products and setting standards is the first step in the development of enterprises."

Low price is bound to pose a threat to quality. Ruan Xiaoming, chairman of Limited by Share Ltd of gem sewing machine, made a simile to the danger of the industry: "God wants people to perish, first of all let people crazy.

Our industry is also in a state of Madness at the moment, and the products are mixed up. If the customers get the goods, will they be able to continue to place new orders? "

The lowering of the quality threshold will, in turn, cause the impact on prices, and prices will continue to push the bottom line in competition.