Guangzhou Shopping Mall Shoes And Clothing Products "Spin Off Action" Into The Mainstream

In the years when Tai Koo Hui and Wanda Group had been preparing for many years of operation, and were preparing to join in the business of Guangzhou with hundreds of thousands of square meters of Big Mac projects, a strong "theme shop" split up craze took the lead in Guangzhou in a short time.

Following

Speciality Store

"This is the result of market segmentation to a certain extent," said Luo Zhijie, Secretary General of Guangzhou business association.

At the present stage of business development in Guangzhou, it is necessary to break through the function of single selling clothes, and consumers need fresh and diversified choices.

These stores have fewer categories and fewer goods, but their decoration is quite different from others, and their location is very accurate. They are not targeted at all consumers, but targeted groups.

According to a reporter's survey, a department store with an area of 10 thousand -2 square meters, including men's wear, women's wear, cosmetics, footwear and so on, usually has more than 10 categories of commodities, which involve about 100-200 brand tenants, and their consumption audiences basically cover one size.

And BELLE's "sidewalk" has 7000 square meters, category only shoes.

NOVO has 1600 square meters. According to Sun Mo, marketing director of the company, there are 25 brands in Guangzhou NOVO store, but only three lines including casual jeans, Japanese and Korean women's shoes and casual wear, and consumers are also locked in young audiences.

"When I visited the United States, I saw many similar shops. Strictly speaking, it should be called professional shop format."

Xie Shiping said that compared to department stores, this kind of store is a combination of a large group of commodities in department stores, such as "sidewalks" are all selling shoes, toys, anti city is toys, silver is cosmetics, NOVO is an individual type of clothing, shoes and accessories, some are household, office supplies, etc., with similar positioning, but different brands in the store.

The third wave of department stores

"China's retail industry is the core and the most developed one.

According to a reporter's survey, since the explosion of retail outlets in Guangzhou in 1996 and the fragmentation of retail formats, department stores began to split up from the end of the last century in 90s.

The first wave of breakup appeared in the late 90s, and supermarkets, appliances, furniture and so on became the first form of divestiture.

Subsequently, the professional home appliances represented by Gome and Suning began to mature gradually.

The second wave division of department stores is a sports brand, starting from 2003-2005 years.

It is reported that in 2005, Tianhe City department store organized Tianhe Sports battalion to separate sports brand goods from a specialized store.

Meanwhile, BELLE's thin sports city began to expand in Guangdong.

At present, Sheng Dao, which has entered many shopping centers such as Plaza, is invested and established by HK.0551, the world's largest footwear group, Taiwan Baocheng International Group, which invested in Hongkong.

"The quicker commodity category first stripped department stores, but by 2008, wearing goods began to usher in the third wave of spin offs."

Huang Wenjie said.

Reporter survey found that in this wave of breakup, in addition to shoes, clothing for men and women, casual wear and other wearable products, toys, such as toys and toys, represented by toys, such as toys and toys, the children's clothing represented by Disney, the health and beauty categories represented by Watsons and Wanning, and cosmetic products represented by Sasa, thousand color shops, and silk spears, and even some high-end jewelry and so on have also become the object of splitting.