Analysis Of The Real Value Of The Industry In The Creative Park

In recent years, various creative parks have sprung up like mushrooms. There are nearly 100 garment industries in Beijing, Shanghai and Guangzhou. Most of the creative parks show us the role of "real estate developers", "intermediary leasing companies" or the government's face engineering. So what is the creative park? What is the industry value of the creative park?

"Creative industry is highly integrated and upgraded to the production chain, which contains two meanings: the industry's leading degree and the ability to integrate resources.

The combination of creativity and industry determines the chain development of creative services, and provides upgrading and services to the production chain.

As a representative of the development of creative industries, Su Qiang, director of marketing at Mingshi street, Shanghai, defines the role and significance of the pioneering industry in an interview.

Three key words in creative industries

Shanghai Mingshi street is one of the outstanding representatives of the development of creative industries.

Since October 2007, the fashion oriented Shanghai fashion week has chosen Shanghai Mingshi street as the opening venue. In 2006, Shanghai's Mingshi street, which was only involved in the creative industry, "one Rooster and the world is white", has developed into an industrial upgrading base for China's apparel industry after several years of development.

At present, luxury brands in Italy

The recognition and development of Mingshi street in Shanghai is not only based on its gateway to East China, but also a key place for domestic and foreign brands to enter and exit, as well as the leading hardware facilities -- "four centers" (Exhibition Center, comprehensive training center, information exchange center, technological innovation center) and six service platforms (training platform, Chinese and foreign enterprise communication platform, activity platform, supporting service platform, business platform, living platform).

It is also built on its professional service platform.

China has developed numerous fashion and creative industrial parks, but there is no information sharing platform for the clothing industry.

Shanghai Mingshi street has built China's first "information base", which is the latest trend of global fashion. It captured the fashionable information at all times and provided the best quality information services, including fashion trends, market hotspots, research results, academic points, strategic planning, development planning, trade rules, fashion innovation and so on.

In addition, Shanghai Mingshi street also provides a series of professional services such as quality inspection, policies and regulations, project declarations, technical problems, pfer of achievements, investment environment, etc., to minimize the risk of hardware investment and venture capital.

"China is rich in resources but lacks a platform for integration, especially in the clothing industry.

It can be said that in this information-based society, the ability of information integration represents the development power of enterprises.

Zhu Wenxin, a famous Chinese clothing brand management expert, said in 2010CHIC's China Business Forum.

This conclusion reflects the important role of information in industrial development.

The director of the clothing department, who has pferred the design department to Mingshi street, said: "the choice of Mingshi street is because of the information sharing platform developed by the textile and garment industry, as well as the well-known fashion training or creative institutions both at home and abroad, as well as the integrated service platform extending to the whole industrial chain. Moving the design department here can let the brand get nourishment from the forefront of fashion, management or technology."

Policy guidance for creative industries

In addition, Su director believes that "creative industry is not only a fashion industry, but also a policy oriented approach."

There are three basic points for every developing business: one is talent; the other is technology; the three is guided by macro policy.

If talent and technology are in place, if the direction of development of enterprises can not be consistent with the national macro policies, it is difficult to develop.

The industry is so, so is the development of enterprises.

In 2010, the central government's proposals for the development of enterprises were to focus on the upgrading of the brand industry, pay attention to the innovation of enterprises, and rationally use capital to help the development of national industries.

Shanghai Mingshi street has been promoting national brand and promoting international cooperation and development. Combined with current policies, they will introduce a number of private capital in the future to run private industries with private capital.

"Whether innovation or industrial upgrading requires strong capital backing, for most Chinese clothing brands, it is still relatively small, and the shortage of funds is a big problem.

There is a considerable amount of idle capital in the private sector. If these capital operations are applied to industrial upgrading, the problem of private capital circulation will be solved, and the development difficulties of enterprises will be solved.

Chief executive Su said that they are building brand centers, logistics centers and fashion industry funds. The three are complementary to the construction of the existing creative parks.

At present, famous institutions or individuals both at home and abroad have invested in funds.

The fashion industry fund is expected to start in the near future.

In this regard, the future of Mingshi street in Shanghai will be a huge empire of garment industry, which will be closely related to the future development of China's clothing industry.

When a business is closely related to the development of the country's policies and industries and the growth of the enterprises, the development power of this business is immeasurable.

This is precisely the reason why creative industries are born out of time.

However, the purpose is different, the development is different, and the real estate charge will eventually be played by real estate.

Booster of internationalization of local brands {page_break}

Chief executive Su said: "the development of China's local brands is big and not strong. Through systematic services, from fabric processing, product positioning, research and development to market operation and terminal profit system construction, to help brands grow stronger and stronger, we are still preparing to help some fast growing brands actively expand the international market."

Now, Mingshi street in Shanghai is doing something quite certain.

Chief executive Su said that they had considerable resources for Zhejiang merchants at home and abroad, but to launch the brand, they needed new system construction for brand positioning, R & D, production and channel expansion, and needed corresponding professional service teams and logistics systems to support them. This is a huge and arduous project.

However, Shanghai Mingshi Street colleagues have been passionate about the project.

"Creative industry has no national boundaries, but it bears the heavy responsibility of national development.

This is the responsibility and the only way for the development of China's garment industry.

In a few words, Director Su once again pointed out the mission and responsibility of the creative industry.

"Ambassadors of peace" in international business

On the one hand, we should actively promote the internationalization of local brands. On the other hand, Shanghai Mingshi street is also actively promoting international friendly cooperation.

Twenty years ago, international brands focused on China, because they wanted to get the best processed products with the cheapest labor force and the lowest cost.

In recent years, international brands are concerned about China. They want to consume products in China or move their industrial chains to China.

Moreover, if you communicate with some foreign businessmen, you will find that their market strategy is also shifting. Most international brands regard China as the leading market of the Asian forum.

This shows that if there is demand, there will be opportunities in the market.

The international second line brand has brought more choice opportunities and profit margins to Chinese apparel dealers with its low profile cooperation, leading channel management and operation capabilities, product research and development support, and relatively high added value and performance ratio of products.

However, it is not an "monk" outside, it is good to chant scriptures.

Just like Mr. Zhu Wenxin, a famous marketing management expert in China's clothing industry, said: "the wolf is not terrible. What's terrible is that you have not yet realized the inevitable trend of international development, and haven't done any defensive or offensive measures yet."

This is true for brands and dealers.

Cooperation is a win-win process, and it is also a process of success or failure, often more cruel than war.

Therefore, director general Su said: "we hope that the cooperation between the international garment industry is healthy, and it can bring forward complementary cooperation with the industry.

Respect for the long-term development of related brands, which is responsible for both sides.

At present, Shanghai Mingshi street is working with some foreign retail brands to help each other analyze the domestic market and find a more convenient development path.

Taking leading industries, resource integration and industrial chain services and upgrading as the working objectives, taking the development of ethnic industries as the responsibility and taking the national policy orientation as the goal, we can see not only the value of creative industries but also the future of the industry in Shanghai Mingshi street.

We are also looking forward to more professional and excellent creative industries that can be condensed together, and all of us will make a contribution to the rapid development of the fashion industry.