Wendeng Home Textiles: &Nbsp Can Go Through The Wind And Waves.

2010 China (Weihai) international home textile and garment industry fair ended last month, and Wendeng home textiles attracted 630 million quarters of attention.

In recent years, referring to home textiles, people in the industry will think of Wendeng, Shandong province.

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Why is the home textile industry so flourishing in Wendeng? After the pain of the financial crisis, what kind of breakout will Wendeng's home textile industry choose? In the face of increasingly fierce market competition, where will Wendeng's home textiles go? Recently, reporters came to Wendeng to interview these questions.

It is reported that at the 2010 China (Weihai) International Textile and garment industry fair, which has just come to an end, there are more than 200 home textile and garment enterprises participating in the exhibition, of which 102 are in Wendeng.

Since last year, the banner of "Wendeng home textiles" has begun to float in China, and the domestic marketing strategy has been fully launched. By organizing tours to various places, selling about 33000000 yuan of home textile products at home, 93 new home textile franchised stores (distribution outlets) in the exhibition area and surrounding cities, 230 million orders for internal orders and 101 million US export orders -- this is the result of the exhibition activities of "2009 Wendeng home textile six provinces thirty cities" during the 7 months of the lunar calendar.

"Although the country has improved several times in the past year

"Exhibition itself is a kind of publicity, and how many products are sold is secondary. It is important to launch the brand of" Wendeng home textile "through activities. Xu Fang said that this year Wendeng launched the" 2010 Wendeng home textiles ten provinces and forty cities "exhibition activities. As at the end of 6, the exhibition activities were held in Guangzhou, Shanghai, Shaoxing, Chongqing, Ningbo, Shenzhen and other 31 stations.

The goal of Wendeng is to seize the northern market with larger space for home textile sales in the first year, and occupy the more developed South market of the home textile industry for second years, and consolidate and develop all markets in third years.

We can only go through the wind and waves if we join the market.

In accordance with the principle of "voluntary integration, product similarity, benefit sharing and risk sharing", Wendeng guided private textile enterprises to rely on the backbone units and form a number of consortium based on 3~5 family size.

In the joint venture, an enterprise is ready to take orders, other cooperative enterprises have the responsibility to participate in the inspection of customer integrity and financial strength; an enterprise receives orders, if the amount of time is tight, it is difficult to supply on time, other cooperative enterprises have the responsibility to help processing production; when an enterprise encountered liquidity difficulties in production, other cooperative enterprises have the responsibility to help solve.