Shrewd Fashion Dealer: The Charm Of Marriage Across Industries

When the American apparel industry is struggling to compete in the same industry, I am afraid that Apple tablet iPad will have an impact on its sales. But iPad is popular all over the world, not only leading to the competition in the tablet PC market, but also affecting the sales of the apparel industry in the United States.

According to a recent data released by the US government, Americans spend more money on electronic products such as iPad tablets and smart phones, while spending on clothing, furniture, washing machines, lawn mowers and other consumer goods is relatively low.

Young people will consider the electronic money rather than clothing at first.

The products of two different industries, iPad and clothing, meet on the way to the consumer terminal.

Well, when the new wave

The law of low price under high profits

IPad although the minimum allocation price of $499 is lower than previous analysts' expectations, it is based on

The iPad price of WiFi version 16GB, 32GB and 64GB is 499 US dollars, 599 US dollars and 699 US dollars respectively. The total cost of them is 229.35 US dollars, 257.65 US dollars and 258.85 US dollars respectively, and the other WiFi+3G capacity of 16GB, 32GB and 64GB sells for 629 US dollars, 729 dollars and 829 dollars respectively, and their total cost is 287.15 dollars, 317.85 dollars and 317.85 dollars respectively.

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The biggest challenge facing the decision makers of clothing enterprises is price competition, and trying to reduce the price and win a large number of orders is their common solution, especially the export-oriented clothing enterprises.

But trading is a competition of profits, not competition of quantity. Competition with price may temporarily achieve its purpose, but it is not a permanent solution.

The premise for enterprises to learn high profits and low prices like iPad is to have strict cost control mechanism and technology leading edge.

Expanding capabilities to increase competitiveness

Apple's every new product appearance will cause widespread controversy. After publication, apple often has different opinions. After listing, they often get favorable reviews. IPad also follows such an old road.

The sophisticated appearance and extreme experience make the potential rivals shudder.

Once a large market is occupied, iPad itself is not clear enough for product positioning, which may further increase its scope of attack in the market, and the potential impact of many potential competitors is probably the hottest ebook reader industry.

Fine interface, smooth touch screen, night reading function and search function are not available for most e-book readers at the moment, and once one or more of them are available, the price will rise a lot, which is just the advantage of iPad in e-book reading.

In addition to saving electricity and protecting our eyes, e-book terminals do not have many advantages at present.

IPad's color screen can see high-definition movies, play games, and see pictures. Any one of these functions is enough to keep the e-book reader out of reach.

According to the US pricing, insiders speculate that the minimum price of domestic licensed iPad should be around 4000 yuan, while the domestic high-end e-book reader price is between three thousand or four thousand yuan.

The e-book reader with single function does not have much advantage in price.

This poses a new challenge for clothing enterprises. Can it break through the traditional clothing's cold resistance function and expand other functions like apple, such as charging mobile phones, self luminous?

The charm of cross industry marriage

"Welcome to the iPad version of Wired."

The famous Chris Anderson, editor in chief of the bestseller "long tail theory" and "free", wrote the exciting autograph welcome letter on the title page of the iPad version of Wired magazine.

He wrote: "ironically, as a magazine that opened the chronicle of digital revolution," wired "always arrives in your traditional way every month.

IPad is our dream opportunity. It has the visual impact of any paper through the interactive elements such as video and animation.

We will bring you our award-winning long narrative story in a richer reading environment.

IPad represents the magnificent experiment of the media in the future.

When wired magazine appears on newsstands every month, it will also meet you in this digital environment.

On this tablet, the world is really connected. "

Seeing such a stirring chapter, do you still spend 4.99 dollars on iPad to experience a grand future experiment opened by Wired? Besides, as a Chinese reader, you can't buy the most famous commercial science magazine in the newsstand, even at some foreign language bookstores, the price is at least 100 yuan.

Such cross industry marriage also occurs in the clothing industry, such as the well-known brand in the best-selling movie embedded advertising, but truly cross industry consumer marriage, there is no successful precedent in China.

How to base on the clothing industry to attract other industry brands and bundling with clothing may be a useful attempt to break the deadlock.