E-Commerce Website: Department Store Layout Is Hot.

Recently, reporters on the multi-channel retail enterprise Mcglaughlin's e-commerce platform wheat net saw that wheat net product line is increasingly rich, except for the main products of women's clothing and home.

At the beginning of this year, Michael net announced the goal of creating the first stop of fashion department stores. Since then, Mcglaughlin has been making frequent moves, and in May of this year, the storage capacity was expanded to pave the way for department stores.

From the current web page performance of wheat net, its multi brand and department store development strategy seems to have achieved initial success.

Take the women's clothing channel of wheat net as an example, at present, there are more than 20 brands of women's clothing channel, and many of them have high reputation on the Internet.

For example, the original designer brand seven grid (OTHERMIX), the original national brand RIP, and the local fashion brand pink big dolls.

These brands have their own sales platform, or have a considerable scale on the Internet.

They have different styles and outstanding personalities, complementing Mcglaughlin's own brand EUROMODA.

Miss Lei, who often shoppers at Mai net, said that there are more and more products to choose from now. She used to go to Taobao to see it, and now she can basically buy things that she wants in wheat net.

And buy on wheat net, no matter it is product quality, or after sale service, more rest assured.

The wheat net unregularly launched a number of second killing activities, and the price is more cost-effective.

It is understood that wheat nets in the selection of cooperative brands, will conduct a rigorous assessment, first of all, whether the product has the characteristics of Internet sales, design, pricing, marketing and other aspects, whether it is compatible with the wheat net; secondly, through direct cooperation with the branding, strict control of quality, etc., to ensure that consumers are buying genuine prices.

The brand that has passed the rigorous examination of wheat net will provide photo, stock, logistics and other services to him.

A brand dealer who works with Mcglaughlin said that Mcglaughlin has a high reputation and has accumulated many years of experience in the operation of clothing and department stores. As a mature e-commerce platform, wheat net has strong attraction for brand dealers who want to fight electronic commerce and expand sales channels.

Analysts say that the mainstream e-commerce websites are in the layout of department stores. Whoever wins large scale retention of users will seize the opportunity of competition. It is hard to predict who will be the last winner.

However, due to the different product bases of e-commerce enterprises, they also show different characteristics from the current performance.

For example, Dangdang was originally good at books and audio-visual products. Although many department stores have been attracting investment this year, there are still some difficulties in the operation of multi category products.

The competition of electronic commerce department store is doomed to have a long way to go.