A Seminar On Women'S Shoes In China
Embrace development, enhance core competitiveness of products, and then highlight the industrial agglomeration effect.
Yesterday, Sichuan Province
Leatherwear
The footwear association of the trade association organizes Chengdu's local shoe companies in China.
Women's Shoes
The capital has held a seminar to study the advanced marketing mode of Chengdu shoe enterprises.
The first seminar focused on the women's shoes.
"We analyze the shoe industry in China, we can sort out such a vein: Guangzhou shoes occupy the one or two tier market of the country, because they own.
Market
The marketing mode of special hall; the brand of Fujian sports shoes occupy the national market, because they have the marketing mode of leisure sports stores; Wenzhou brand occupies the two or three level market of the whole country because of the marketing mode of their brand stores (men and women shoes together).
Chengdu Keke women shoes company responsible for the analysis of loose loose pointed out that Chengdu shoe enterprises are mostly immersed in the wholesale market, the lack of a scientific marketing mode, resulting in the current Chengdu shoe enterprises do not have international brands.
He revealed to reporters that he was willing to share his marketing ideas with the majority of shoe companies for deep reasons -- to make Chinese women's shoes enterprises bigger and stronger, and to enhance the cohesion between enterprises, thus forming the core competitiveness and brand influence of Chengdu women's shoes.
"Another reason is that Wuhou District attaches great importance to the development of the footwear industry, and has also enhanced our confidence in the footwear industry."
The relevant person in charge of the footwear association of Sichuan leather industry association also told reporters that in the future, more well-known footwear enterprises in Chengdu would organize more shoes enterprises to speak for themselves, thereby enhancing the cohesion of the footwear industry and improving the core competitiveness of the shoe enterprises, thus highlighting the overall strength of the "women's shoes city of China".
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