Footwear Industry Association And Shoe Manufacturers Discuss Advanced Marketing Mode.

Embrace development and enhance product The core competitiveness further highlights the industrial agglomeration effect. Yesterday, the footwear association of Sichuan Leather Industry Association organized Chengdu local shoe enterprises to hold a symposium in the Chinese women's shoes city to study the advanced marketing mode of Chengdu shoe enterprises. The first seminar focused on the women's shoes.

"We analyze China footwear industry We can sort out such a skeleton: shoes occupy the one or two tier market of the whole country, because they have the marketing mode of the special hall of the mall; the brand of sports shoes occupy the national market, because they have the marketing mode of leisure sports stores, and the brand brand occupies the two or three level market of the whole country because of the marketing mode of their brand stores (men's shoes together). According to the analysis of the products of the women's shoes company, the footwear companies are mostly immersed in the wholesale market, and lack of a scientific marketing mode. He revealed to reporters that he was willing to share his marketing ideas with the shoe companies. The reason is that the Chinese women's shoes enterprises can be bigger and stronger, and enhance the cohesion between enterprises, thus forming the core competitiveness and brand influence of women's shoes. "Another reason is that we attach great importance to the development of the footwear industry and enhance our strength. Footwear industry Confidence. "

The relevant person in charge of the shoe industry association of the leather industry association also told reporters that in the future, more famous shoe enterprises will be organized to speak for the majority of shoe enterprises, thereby enhancing the cohesion of the footwear industry and improving the core competitiveness of the shoe enterprises, thus highlighting the overall strength of the "women's shoes city of China".