Footwear And Accessories Manufacturer Bally Will Enter China'S Two Or Three Tier Cities
Switzerland footwear and
Bally Asia Pacific chief executive Dinesh Tandon said: "we have opened boutiques in places like Inner Mongolia, Hohhot, Kunming and Zhengzhou. Generally speaking, these are three tier cities in China, which are different from those in the first tier cities in Beijing and Shanghai.
The company will further expand its market in China. At present, China will occupy 35% of its global business.
Dinesh Tandon also said it expects to increase from 35% to 50% in the next three years.
He said that although the level of Ping efficiency in small cities is significantly lower than that in big cities, the owners of department stores are willing to give fairly competitive preferential terms because they are new markets, which has also created many profits for us.
Analysts believe that due to the rapid development of high-end retail stores, including the rise of Shopping Mall, this has facilitated the development of many high-end branded brands to further expand the Chinese market.
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