Running Qipao Shops With A View To Letting More Women Like Cheongsam

Cheongsam business is not good. I am selling.

It is common practice to have a cold shoulder.

The demand for beauty is getting higher and higher. The categories of clothing are even more varied. Especially for women's wear, women's choice of clothes is getting larger and larger, and traditional clothes such as Qipao are hard to win the favor of young women.

After a period of walking around the streets and volunteering, I adjusted myself.

Strategy to lock customers in the high-end.

The protagonist: Yang Lin, born in Shangrao, Jiangxi, in 1972.

Born in the sewing family, inherited the traditional clothing technology from a young age, has been engaged in clothing teaching in his hometown.

In 1996, the first cheongsam was designed and made in Shanghai.

In 2006, the West Zi Yun Qipao studio was established in Hangzhou.

In 2006, I opened a cheongsam studio called "Xizi Yun" in Hangzhou, and began to run my handmade cheongsam business.

Before that, I was very famous for making cheongsam in Shanghai.

When I came to Hangzhou, I didn't have any client resources and wanted to stay in this city. Everything had to start from scratch.

From distributing a leaflet to getting the first cheongsam order, the hardships can only be savor.

Cheongsam is not traditional, it is very fashionable.

Cheongsam can also be very popular. Many young girls like the cheongsam designed by me.

Wearing cheongsam does not need to match jewellery ornaments, wearing a elegant watch on the wrist, wearing modern cheongsam, bold leopard print with plain fabric, cheongsam can be more fashionable than dress.

Every woman should have a custom-made cheongsam, which represents this elegant attitude towards life.

The high necked collar is elegant and dignified; the tight waist is very fit; especially the slit on both sides, it is the proudly pen of the fashion designer.

Cheongsam is such a glamorous dress that every woman should have a cheongsam throughout her life.

Although the cheongsam on my body was sewn by myself, the skills of this stitch were all taught to me by my mother.

I was born in a tailor family in Shangrao, Jiangxi.

Mother and uncle are famous tailors. The neighbors often send some cloth to their home to ask their mother to cut their jackets and trousers. I grew up to be a good tailor.

Tailoring in your hometown is entirely a craft. Customers don't have much demand for you. Anyway, the clothes you wear are suitable for wear.

But I know that there is also a fashion designer who makes clothes and tailors. Wearing clothes they make will make people more beautiful and respectable.

So I began to yearn for the city life and see what people in big cities are wearing.

Shanghai is the birthplace of cheongsam.

In 1996, I came to the clothing Institute of Shanghai alone, hoping to learn new clothing skills.

Although it is a short-term training, my tailoring skills make me outstanding in my class.

The college teacher, after finding my talent in making cheongsam, made me stay in school as a teacher.

Cheongsam will not only expose your defects, but also play a role of disguise as long as it is cut and selected properly: a short woman is suitable for wearing a short cheongsam with a bare knee, and a tall, long suit that fits over the knees. Many women have small tumours, and can try to use soft and soft thin fabrics, plus stereoscopic cutting, which can visually play the role of "abdomen".

In the 90s of last century, the cost of making a cheongsam was 600 yuan.

From fabric to workmanship, although the price of custom-made cheongsam is very expensive, and I usually do it slowly, the longest one has been doing for half a year, even I can not believe it, but many people are willing to wait for a cheongsam to get a fit.

Cheongsam's fabric is exquisite and its price is relatively high.

Some cheongsam masters like to recommend their own fabrics to their customers, and blow up a piece of ordinary material, saying how to fit each other.

Old customers are often reluctant to accept, but their hearts are disgusted with such behavior.

In fact, this is not worth the effort, but will gradually lose valuable customer resources.

Before choosing materials, there is still much work to be done.

To understand what kind of cheongsam the customer needs, it takes time to communicate.

When I first started, because of lack of experience, I often did not ask the needs of the customers, and started to work. The result was that the cheongsam customers who had worked hard did not like it at all.

There are more cheongsam, and I will be more and more precise about the needs of customers. But it is difficult to make customers satisfy once without changing.

Some old customers have been making clothes for me for a long time. Occasionally, one or two times they found something unsatisfactory when trying on the newly completed cheongsam, and they would be embarrassed to let you change it.

Women are better at looking at colors than men. It is even more important to understand the true feelings of customers than ten orders. Because only customers are satisfied with each purchase, can they drive them to spend again. Not every modern woman can accept the traditional dress of cheongsam. In this line, consolidating an old customer is often easier than developing a new customer.

Some customers are very busy at work. Although there is demand for cheongsam, they often spend too much time on them.

When I was in Shanghai, I always ran to Hangzhou for customers' materials.

Shanghai also sells cheongsam fabrics, but the flowers do not always come from Hangzhou.

Later on, there were more and more people looking for me to make cheongsam. I was very careful and conscientious in doing things. Others asked me to look for fabrics.

In order to pick out good fabrics, I sometimes spend more time in Hangzhou than in Shanghai.

With the help of my relatives and friends, in 2006, my Xizi rhyme Qipao studio was officially settled in Hangzhou.

More than a dozen square meters of room, a sewing machine, a large table, several elaborate clothes, my Hangzhou entrepreneurial road began like this.

In the past, every time I came to Hangzhou, I bought materials and hurried back. Now I want to do my own cheongsam business in this city. Everything has to start from scratch.

In Hangzhou, no one knew who I was and no one wore the cheongsam I made. I also lost the good platform and resources of Yang Lin used to teach in Shanghai Fashion Institute. For a long time, I was wearing my own tailored clothes to sell flag gowns at home.

"Hello, miss!

This is the cheongsam I made. Would you be interested to see it? "

"My skills are very good. How do you like my clothes?"

When I pass the order, many people have a scornful look.

I am not discouraged and discouraged because I believe that some people will appreciate my cheongsam.

Cheongsam business is not good. I was used to selling cold cheongsam when I was cold.

The demand for beauty is getting higher and higher. The categories of clothing are even more varied. Especially for women's wear, women's choice of clothes is getting larger and larger, and traditional clothes such as Qipao are hard to win the favor of young women.

After a period of walking around the streets and volunteering, I adjusted my marketing strategy and locked the customers in the high-end.

In order to make more women understand and love cheongsam, every weekend, I will hold cheongsam party at an art club in the west of the city.

When the classic movie "the flower of life" is played on the big screen, and with the gentle music of old Shanghai, several models come into the cheongsam made by me, and the eyes of the guests will be attracted by the fine costumes at that moment.

In the previous period, I also planned a cheongsam show in the ancient town of Longmen and received extensive attention from the media.

There are many cheongsam salons in Shanghai, and some even have a history of over 100 years.

Although Hangzhou has excellent cheongsam fabrics, it lacks the atmosphere of theme events such as cheongsam.

I will stick to my cheongsam party. I can make many friends by organizing these theme gatherings. Sometimes I can easily receive eight or nine orders at a party in the evening.