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Two Way Commercialization Of Enterprises And Fashion Designers

2010/8/20 17:18:00 43

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Flour and accessories enterprises

Often faced with such embarrassment: the R & D team invested a lot of costs, and the product lines that had been laboriously developed were hard to get the favor of clothing brand customers. Even if the products were in line with the trend, it would be difficult for them to get the trust of their customers and escape the fate of being choosy.

Behind the surface accessories business, it is increasingly fierce competition environment.

Young designers also have to face the fact that they are trapped in capital and resources, and many design ideas have no chance to be realized. Wu Yi has no place to perform, or his own works are difficult to become certain.

Sales volume

Products can only be hung up in the window.

And behind the designers, the new generation is coming out, and there is no worry about the expansion of talents.

These problems have always been a thorny problem for suppliers and designers of surface accessories.

The platform of "pioneer design and release" built by China Fashion alliance seems to provide a feasible solution for these problems: through the cooperation between the enterprises of surface accessories and fashion designers, the implementation of "platform" should be carried out.

Two way commercialization

"Let garment designers design and apply the accessories from the perspective of users of surface accessories. In the process of cooperation, fashion designers pour more fashion expressions for the accessories products, and the accessories companies provide financial and resource support for designers to help design and implement design ideas.

The vanguard design and release platform for professional brand customers will examine the fashion of accessories and the market of designer's works with the eyes of customers and markets.

Driven by this "two-way commercialization", enterprises and designers of surface accessories can get their commercial value through cooperation.

Zhang Wei, Secretary General of the China Fashion alliance organizing committee, further stated that "the designer League" and "supplier alliance" of the Chinese fashion alliance are the main body of the two way commercialization. The "pioneer design release", which is directly aimed at clothing brands and buyers, is an important platform for the realization of two-way commercialization.