Soochow Securities Is Optimistic About Seven Domestic Wolves And Other Domestic Brand Clothing Enterprises.
The latest research report issued by Soochow Securities said that the textile and garment industry in 2010 was a total export of US $88 billion 878 million, an increase of 22.09% over the same period last year, of which the export of textiles and clothing increased by 32.30% and 16% respectively. The export data improved significantly this year. On the one hand, it needed to replenishment overseas. On the other hand, the export volume base was lower last year. But in the context of the European debt crisis, the pressure of RMB appreciation and the gradual withdrawal of export rebates, the export situation is becoming more and more moderate in the future. Domestic demand will become a greater driving force for the growth of the industry. In the long run, the prospect of the domestic clothing consumer market is broad, mainly due to the improvement of residents' consumption level, the promotion of urbanization, and the rapid economic development in the central and western regions. 1-6.
Spin
The growth rate of the added value of the garment industry has gradually stabilized and recovered since the sharp fluctuations in the first quarter of 09, and has entered the recovery channel. In 2010, it has basically recovered to its pre crisis level in 3-6.
Among them, the growth rate of garment industry is obviously faster than that of textile industry, and the industry boom is relatively higher.
Besides, in addition to the first quarter of 2010, the growth rate of fixed assets investment in clothing industry is faster than that in the textile industry, indicating that entrepreneurs have higher clothing industry.
Investment
Desire.
At the same time, the industry is also faced with adverse factors such as rising labor costs and high price of raw materials.
Optimistic
For the domestic market
Brand clothing enterprises.
In such enterprises, they tend to choose companies with high brand recognition, fast expansion of marketing channels and strong control.
According to the market performance of the domestic brand clothing enterprises in the first half of 2010, we suggest that we should pay close attention to the seven wolves and the wedding birds.
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