2010 Fashion Position Of Big Manufacturing Country

Beijing, March, in CHIC2010 (eighteenth China)

In the CHIC2011's prospectus, "CHIC is always the leading leader in fashion and healthy lifestyle" in the 3 goals set by the exhibition organizers for CHIC.

What kind of guidance does the sponsor want to reflect the era responsibility and fashion stand of the manufacturing power? How does the Chinese clothing industry, in the guidance of production, trade and consumption, protect the ecological environment, use the new values of low carbon and environmental protection to demonstrate the cultural content of the generation development of the Chinese garment industry, to deduce the philosophical charm of Chinese fashion consumption, to convey the responsibility of the Chinese clothing brand's business ethics, so as to win the discourse power of the international fashion manufacturing industry and the international fashion consumer market?

Pending improvement

Recently, the Wall Street Journal reported that Buffett loves Chinese suits.

The content is that the 4 American directors, Bill Gate, international broadband network infrastructure and communication company chairman Scott, such as Boxill Hathaway, represented by Buffett, are no longer wearing the top men's wear brand Bly Noni in Italy. Now, what they wear is the "Genesis" brand suit made by Dalian Dayang enterprise group.

In the face of international media reports, some experts say that another sign of China's real rise is becoming more and more obvious: Chinese brands are becoming the highland of Chinese cultural renaissance.

However, can a western suit really carry the burden of cultural revival? "The problem we are considering now is not whether we want to have several big international cards, but whether China has produced a good environment for big brands."

Du Yuzhou, President of the China Textile Industry Association, said to the visiting delegation of South Korea.

In his view, it is better to improve the brand's growth environment than to promote brand growth. "Building a good brand ecological environment is to build a brand ecosystem for brand growth.

From a brand to a brand community, and then to a certain spatial or regional brand ecosystem which is formed by the interaction between brand community and material environment, energy and knowledge, we can know which factors decide the space, nutrition and multi-dimensional niche of a brand in a specific brand ecosystem, so as to understand the mechanism of producing a big brand in the brand community.

Du Yuzhou said.

This shows that the effective public service platform and the strong promotion of the government's industrial policies will enhance the brand's growth environment.

Played out

At present, managers of many garment enterprises fall into the whirlpool of marketing: foreign registration, celebrity endorsement, mass advertising, one or two fashion shows, opening up channels, developing distributors, strengthening sales promotion and other methods have been applied continuously, so that the development of enterprises has entered a bottleneck period.

How to go on top of marketing strategy becomes a difficult problem for bosses to solve.

18 years ago, at the first China International costumes fair, 3 great masters of Pierre Cardin, Valentino and Ferre were invited to come.

When they face China's consumers and industry, they invariably take Chinese cultural elements as inspiration and express their love for Chinese national culture.

"At present, the major international players who have settled in China have absorbed Chinese cultural nutrition in various ways on the basis of maintaining their own style, and employed Chinese specialized personnel to engage in design and marketing to speed up their localization process."

President Du Yuzhou said.

After the impact and baptism of the financial crisis, consumers' loyalty to local brands has been greatly improved.

Behind the success of the brand, apart from the leading edge of technology quality and design fashion, more brands start to interact effectively with their customers emotionally, and some brands become mentors of consumers on how to choose healthy lifestyles.

In the sixth generation of "lifestyle shop" of the famous women's brand white collar, the water bar and rest area are added in the shop, and news and fashion information are provided to focus on the details of the target group in the shop image.

The introduction of the concept of "Yi Ba" has brought customers to drink, to enjoy the white-collar atmosphere while having a deeper understanding of the brand connotation of white-collar workers.

Some people say that experience economy "play" is fashion, everyone can have it, but everyone who owns it will get different experience, maybe this is the charm of experience economy.

When everyone is looking forward to a healthy lifestyle, how to make consumers find the true meaning of life in play is a problem that must be squarely faced by the brand.

"Made in China" becomes "low carbon manufacturing"

At the end of 2009, at the Copenhagen climate conference, "low carbon economy" became the focus of debate among the participants.

The voice of "low carbon" is getting higher and higher. The low carbon plan of the entire garment industry also emerges, from the demonstration of individual stars to the real production and consumption behavior of enterprises and individuals.

How to make "made in China" into "low carbon manufacturing" has become a headache for domestic garment manufacturers.

At the beginning of the CHIC2010 exhibition, the organizers expressed the idea of "green exhibition" to be displayed to many exhibitors. At the same time, during the CHIC2010 period, the exhibition design was selected with the theme of brand style and product orientation as the core and green, environmental protection and creativity as the theme.

On the CHIC2010, YOUNGOR launched the "hemp" dress, the Tianzhu Industry Alliance launched the "Tianzhu fiber clothing" and other carbon sink products, Taiwan recycled mineral water bottles made of recycled clothing, showing the concept of low carbon clothing brand and products, Shu Lang will be able to repeatedly disassemble the exhibition rack and the existing office furniture moved to the exhibition site, has reached the "fashion, no garbage left" exhibition concept.

"Although the clothing industry does not have a clear emission reduction requirements, the low carbonization of clothing has attracted the attention of many enterprises."

Hong Jinshan, the costumes chief designer of the left bank, said in a recent reporter that as a broad concept of clothing environmental protection, low carbon clothing is changing from a slogan to a concrete action.

After meeting the needs of the cold war, clothing products play the role of playing the role of consumers, and people's survival is inseparable from the natural environment. Therefore, a brand close to nature and advocating the concept of health and environmental protection will have more vitality. Similarly, a green fashion exhibition will also play an exemplary role in the industry.

At present, Lining, seven wolves, nine Mu Wang and other brand clothing enterprises also tend to be environmentally friendly and low energy consumption fabrics in the choice of fabrics.

Lining and the ECO CIRCLE recycling technology have completely removed dyes and other materials and recycled them without limit.

Whether an enterprise can consciously create the concept of green brand, through the promotion mode of green investment promotion, will sell the low carbon clothing culture as fashion, depending on the corporate social responsibility and brand culture.

Some people say that enterprises that are committed to technological innovation and have a high sense of social responsibility will be the main force in the pformation and upgrading of the textile and garment industry chain, and will also be the last winner.

When the "innovative low carbon consumption" has become the engine and new power of China's economic development, what will China's garment industry sublime to "urban fashion industry"? What should be used to convey to the CHIC gold rush dealers the idea of industrial scientific development? What is the purpose of showing the charm of brand fashion and charm to rational consumers? What is the belief in using the world to express the commanding height of the international market of Chinese clothing to the world? All this will remain a puzzle for CHIC2011.