• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Famous Enterprises Enter Into E-Commerce &Nbsp; Will Traditional Retail Go Towards Sunset?

    2010/8/23 15:30:00 32

    Traditional Retail E-Commerce

    According to the voice of China "8:10 news" 8:10 report, "the famous clothing brand ZARA will open online trading platform in Europe, Britain, France, Germany, Italy and other European countries in September 2nd.

    Another fast fashion clothing brand H&M will also log on to the UK online shopping platform after opening online stores in Germany and Austria.


    In China,

    Internet sales

    Platform Taobao has also been operating not only small workshops, but also big brands like UNIQLO, BELLE and so on.

    Big brands have been pushing forward e-commerce, changing the marketing mode of traditional stores.

    Listen to CCTV reporter Li Xin and intern reporter He Rong:


    Although it is already summer vacation, many students go home on holiday, but every day at the west gate of Communication University of China, we can see that the delivery staff of the major express companies are waiting for the students to pick up the express.

    Most of these express products are online shopping.

    What do you buy on the Internet?


    Consumer 1: buy clothes, sometimes buy, buy, have bought.


    Consumer 2: I will buy clothes, and some small accessories will be bought online.


    Consumer 3: I buy more cosmetics, because I buy it for my classmates.


    Consumer 4: in general, they will buy casual clothes such as summer clothes and shoes.


    If ten years ago, online shopping or new things, now online shopping has gradually become a lot of people's way of life.

    By the end of June 2010, China's online shopping users had exceeded 130 million.

    In the first half of this year, the scale of China's online shopping market has reached 450 billion, an increase of more than 70% over the same period last year.


    With the rapid growth of Internet users and network pactions, some big brands have also entered the e-commerce market, thus changing the pattern of network sales.

    The network is no longer a small shop owner's small workshop, and more network marketing has become the key to the future development of big enterprises and big brands.


    Taobao mall shoe hall opened on 15 this month. Its brands include Adidas, BELLE, Lining and so on.

    These brands in China and even the world have a large number of physical stores, strong industry competitiveness, and what attracted them to settle down online?


    Hu Chenrong, director of BELLE e-commerce operations: we are in the traditional

    Marketing

    We did very well.

    But the Internet has become a way of life, and our customers' habits and shopping habits have undergone great changes.

    For the long-term consideration of enterprises, in order to secure and respond to the future, we must seize this piece, build up a team and establish a leading position in the Internet field.

    All these are aimed at coping with future market changes.


    Although China's e-commerce market is developing rapidly, relatively speaking, the e-commerce market in some developed countries is more mature and complete.

    As early as 2008, e-commerce sales in some European countries accounted for 1/4 of the total business volume in the country, while in the United States the figure was more than 1/3.

    From fashion luxury brand LV to Volkswagen WAL-MART and DELL, we can see the active figure of its e-commerce company on the Internet.


    Yan Qiao, Taobao public relations manager, said

    Electronic Commerce

    It will play a subversive role in traditional business activities.


    Yan Qiao: any commodity, whether it is clothing or electrical appliances, from the manufacturer to the consumer will go through layers of channels to generate channel costs.

    The cost of the channel will eventually fall on the head of the consumer and fall to the manufacturer, and the profit of the manufacturer will be thinner.

    The essence of e-commerce is to eliminate channel profits, so that consumers can get better products. At the same time, manufacturers can directly face the market, directly face consumers, and then have more operating space.

    No matter which industry, e-commerce is a trend.


    So will online sales affect the traditional stores of these big brands? Hu Chenrong is sure that he will not.


    Hu Chenrong: what we do now is not conflict between e-commerce and physical stores. This is not a concept of reduction, but an incremental concept. There is no question of using any means to pull offline customers to the online problem. Instead, the online customers, the customers who are accustomed to on the Internet, have become our customers. In fact, they are not the concept of the opposite, but a process of mutual influence and mutual promotion.


    In fact, the future sales of traditional stores will not be affected by the impact of Internet sales, just as we can not predict the development of intelligent technology.

    However, there are such a group of people around us: they like to live in the house, the clothes are from Taobao, the food is bought by me, and the mobile phone is selected from the Jingdong mall. It is certain that the large enterprises enter the electronic commerce in a big way, changing not only the marketing mode, but also the traditional consumption habits of more consumers in the future.

    • Related reading

    "World Factory" Machine Revolution

    In-depth reporting
    |
    2010/8/23 15:26:00
    68

    Luxury Goods Really Keep Away From Chinese Fashion Circles?

    In-depth reporting
    |
    2010/8/21 14:51:00
    36

    Guangxi Cocoon Silk Market Is Up To &Nbsp Because Of News, Contracts Closed At A High Level.

    In-depth reporting
    |
    2010/8/21 14:47:00
    38

    The Garment Design Industry Goes To The Edge Of "Scrap".

    In-depth reporting
    |
    2010/8/21 14:45:00
    36

    It Is Hard To Make &Nbsp Famous For Its Famous Clothes.

    In-depth reporting
    |
    2010/8/21 14:40:00
    45
    Read the next article

    Shishi Shoes And Clothing Enterprises Can Touch The Quality Award?

    August 23rd, the national quality award is coming! Last month, in order to motivate and guide enterprises to continuously improve the quality management level, AQSIQ drafted the national quality award management method (Draft).

    主站蜘蛛池模板: 久久国产欧美另类久久久| 国产精品一区二区电影| 午夜视频久久久久一区| 久久99精品久久久久久园产越南| 青青在线国产视频| 日韩乱码中文字幕视频| 国产女人视频免费观看| 久久无码人妻一区二区三区| 丰满年轻的继坶| 色婷五月综激情亚洲综合| 新梅瓶1一5集在线观看| 啊灬啊灬啊灬深灬快用力| 一级毛片完整版| 精品乱码久久久久久久| 天天色天天射综合网| 人人澡人人透人人爽| 91麻豆国产免费观看| 精品丝袜国产自在线拍亚洲| 好男人视频在线观看免费看片| 免费现黄频在线观看国产| 99爱视频99爱在线观看免费| 正在播放julia女教师| 国产精品区一区二区三在线播放| 亚洲午夜无码久久久久小说 | 黑人操日本美女| 日韩无套内射视频6| 国产一区日韩二区欧美三区| 两个人看的www在线视频| 男女猛烈无遮挡免费视频| 国外bbw免费视频| 亚洲va在线∨a天堂va欧美va| 高潮毛片无遮挡高清免费| 日本一区二区三区久久| 午夜男女爽爽影院网站| 99久久精品九九亚洲精品| 欧美在线成人午夜网站| 国产性猛交xx乱| 一级毛片视频免费| 欧美金发大战黑人video| 国产欧美精品午夜在线播放| 久久亚洲精品成人av无码网站|