The Commercial Rhythm Behind Feng Shui Circulation Of "Fashion Lord"

The new people who had never seen two of them.

Yesterday was the sixty-fourth day when Liu Yunxuan's clothing store opened in the new public. The shop was chosen on the two floor elevator room with larger traffic volume, but the business was deserted than expected.

Two months ago, Liu Yunxuan shopkeeper Xiao Yan began to move the clothing store at the door to Jianghan Road.

It was Wanda Plaza that started to look at it. After a week's search, she gave up the plan.

"Simply can not find empty shop, a shop less than 10 square meters of pfer fee will be about 100000, rent five thousand or six thousand, location is not good, plus rent, no 200 thousand can not get down.

HAPPY platform is almost the same, it's rising too fast! "

Again and again, Xiao Yan rented a 10 square meter empty shop in the old market, which is separated from Wanda Plaza by 100 meters.

No pfer fee, the monthly rent is only 4000 yuan, if you pay the rent one year at a time, you can enjoy 20 percent off discount.

This makes 6 years ago also to the new people's peers "saliva" Xiao Yan quite surprised.

Xiao Yan's accident reflected two aspects from one aspect.

Since late July, journalists have gone deep into several fashionable squares in Jianghan Road business circle and Zhongshan Avenue business circle to explore the story of "fashion lords" and the circulation of Fengshui.

Ask who is NO.1, and the answer of many businessmen is HAPPY platform or Wanda Plaza.

Hu Liping, general manager of the HAPPY platform developer, new beauty business management company, replied with no humility: we and Wanda.

However, the new leader of Wuhan new public Paradise Limited has not denied that the new people have lost the position of "fashion leader".

Behind the Feng Shui circulation of "fashion Lord"

The ZIPPO lighters, which sell for 12 years on the first floor of new public paradise, are among the oldest businesses here.

The neighbors have changed their crops, but there are only six or seven merchants who have been stationed for more than 10 years.

"Especially in the last 3 years, business is not as good as a year."

All the students said that before the winter and summer vacation, people in the new public park were crowded. "Like waves and waves, they rush to the shops.

Now half an hour can't get into a single person.

Fortunately, over the years, he has accumulated many acquainted customers to maintain, but the purchase of new customers has at least decreased by 40%.

On the first floor, all the merchants said that now they want to do business in the new public. It is hard to succeed without frequent customers.

He took the nearby LULU shop as an example, changed 3 bosses in two years, sold men's clothing last year, and sold women's clothing this year.

Huang Nu has done five or six years of eyeglasses business on the first floor of the new people.

She also felt that "recently, popularity can not be compared with the past, often for several days can not get back to the rents."

She made a half year costume for the opposite pavement, closed the door in July 15th, and some people began to decorate it.

On the afternoon of July 31st, reporters saw in the new people's fashion world, popular cyclone, Oriental Pearl, Taobao Park and other areas. Many empty shops are being renting, and some areas and even more than ten pavements in one street are idle.

Reporters learned that from last year, because of declining business and frequent pfers, the management took the initiative to suspend the agreement that the rent rose by 10% annually.

The area of subcontracting rented fashion, popular cyclone and other areas also lowered the rent standard, and the rent for households who paid a one-year rent was 5N8 discount.

At noon on August 16th, on Monday, Wanda Square is still a tide.

C, the owner of the fashion element, Miss Li, said that her pavement is 17 square meters, and the monthly rent of five thousand or six thousand yuan is not high, but the pfer fee is 200 thousand yuan.

Wanda has a large volume of traffic, so long as it is not very bad, it sells well.

She disclosed that the average monthly sales of nearby businesses could reach forty thousand or fifty thousand, and the best could reach seventy thousand or eighty thousand.

HAPPY platform responsible person said, 10, 12 square meters of two kinds of pavements, rent of about five thousand or six thousand, merchant pfer fee 15N20 million, "pfer fee shows the vitality of the market."

The price is 3 times that of the new population.

In the fashion world of the new people's two floor, the reporter inquired about the pfer fee as a businessman. The shopkeeper Liu Wu Tu said that her shop had 10 square meters, the monthly rent fee was 4500 yuan, and the pfer fee was 15 thousand yuan.

On the first floor of the new people's paradise, the merchants said that the most popular 10 square meters of new people were shops. The pfer fee was 100 thousand over 3 years ago, and now it can collect at least 50 thousand.

On the evening of August 7th, the reporter pferred information on the 10 days after the 58 city network search in July 26th, 10 new people, only 1 Wanda Plaza and HAPPY platform.

The upstart is the "eat" brand, and the business of holding together.

Founded in 1919, the people's paradise was once the three largest casino in Tianjin before the founding of new China. It was also known as the "Shanghai" and "the great world".

In 1998, after being invested and expanded by Singapore's elegant poetry group, the new people's paradise appeared and became the fashion vane of Jiangcheng.

There is always a mysterious force in the business circle. What is the reason for the new people's desolation?

On the first floor of the new people's paradise, the whole business analysis of parking lot is the biggest weakness.

To park in the public park, we need to park around the back of the Yangtze River Hotel, plus the garage is small, and we can't wait for one or two hours on weekends and holidays.

In the evening, the night market stalls seize the driveway, and the car can't get in and out at all.

HAPPY platform and Wanda Plaza are not only convenient for parking, but also close to bus stops.

Next year, after the completion of the next year, the "island disadvantage" of the public park is more obvious.

The whole life is not regrettable that the new people's paradise theatre has attracted the audience's applause, but now the cultural elements are dissipated, and there are no special products such as Tang costumes, drama costumes and so on.

But in Yu Garden and other places in Shanghai, shadow play, Western mirror and so on become the super strong magnet for attracting people.

Many of the merchants here said that compared with Wanda, HAPPY platform matching, the proportion of new public shopping is too large, snacks are too few, and entertainment facilities are aging.

The increasing number of similar fashion markets and increasing competition are also reasons for the resplendence of new citizens.

In July 2008, 55 thousand square meters of New Fashion Plaza entered the market.

Shortly after that, Poly Plaza is about to enter the market.

Will this old fashion business circle change the city's flag?

Yi Min, marketing manager of new public park limited, told an interview that in the next two years, people's paradise would have big moves.

In his eyes, it is not known who will be the oldest.

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Zhang Sheng, a marketing manager of Wuhan Pujiang fortification Real Estate Consultancy Co., Ltd., believes that the new citizen is a small version of Moore City, which has a very high status in the minds of the younger generation. The market management should keep a close eye on this group, operate in a wrong way with other markets, strengthen the integration of merchants, and make unified layout, and concentrate on guiding businesses to run younger products.

Hu Liping also believes that the fashion market of the two major business circles is homogenized, and the functional combination is somewhat maladjusted. The whole business circle lacks cultural accumulation and does not represent the classic and iconic brands of Jianghan Road history. The so-called fashion is relatively low and shallow, and it is difficult to enter the mainstream.

If the new market's money can break through, the original market will be surpassed.

Shu Yongping, executive director of the Institute of Journalism and information dissemination, Huazhong University of Science and Technology, believes that the changing trend of the fashion market in the business circle reflects the challenge of the new format mode to the traditional format.

He believes that the people are actually the first of fashion consumption formats, which is why they were prosperous in the last century and early 90s.

The bottom shop of Wanda Plaza is basically a clone of the public, and its advantage lies in the innovation of the format combination, that is, the shopping center format.

It accurately selects the best commercial area of human traffic, and introduces WAL-MART, cinemas, ocean department stores and other main stores, bringing together a strong popularity.

These two innovations have formed strong support for the bottom shops of Wanda Plaza, and finally realized the circulation of fengshui, and become the leader of fashion consumption in Wuhan.

The addition of HAAPY platform has complementation with Wanda, has greatly strengthened the position of Wanda, and has taken away a large number of original operators in the public.

Shu Yongping analysis, to some extent, the decline of the people is inevitable. The way out for the new people is only to change the single format, and to achieve a certain degree of dislocation operation with Wanda and HAPPY platform, and is expected to rise again.

From this point of view, Wanda Plaza will also face strong diversion and competition, because its format is replicating in large numbers, and the hot spots of Hankou business are moving northward and diverging.

Wanda opened 6 years ago, and the HAPPY platform opened for more than 3 years. What are these new markets rising rapidly?

The interpretation of Hu Liping, general manager of new Jiali commercial management company, is: the format structure is reasonable, and the market holds together.

She said that the Wuhan people "like to eat", HAPPY platform from the invitation to invest in the "eat" card, traffic lanes, Lulu cake, Hua Lou Street paste soup, Zhou Heiya and other snacks were invited in, only 6 months to stand firm.

At present, there are 392 businesses in the market, accounting for 50% of department stores, 20% of fashion life items such as city heroes, hairdressing, and 30% of restaurants.

Hu Liping said that this combination is basically synchronized with Wanda Plaza, and it is also a reasonable ratio to ensure the success of the fashion market project.

Hu Liping also stressed that the opening rate of the market was not high in the morning, and the managers kept calling to urge them. Nowadays, businesses have formed the habit of closing doors before 10 a.m. and closing at 10 p.m.

In addition, shop decoration, material standards, color system, food hygiene, customer complaints and so on, market property needs to be questioned. "Standardized management is also competitive, ensuring the maximum profit of merchants".

It is said that the HAPPY platform attracted a large number of new people and the surrounding businesses to enter, a year ago the proportion reached 30N40%, and now there are 10%.