Shoe Companies Should Seize The Opportunity To Create More Value For Manufacturing.

August 25th, " liberation shoes "Many people see it, or in many films and movies, as a kind of shoes that the Chinese people think is no longer soil, they have surpassed the overseas market. Nike And other brands even reached 75 US dollars per pair, which is a miracle.

According to insiders, this year's explosion in Europe and America is red. Improved version The release shoe is an American businessman and the Henan Jiaozuo Sirius shoe factory that produces the release shoes. In keeping with the understanding of the classic rubber head and canvas upper, the material has been improved to make it more comfortable and stronger. There is a trade name card on the shoe, and the uniform price is 76 dollars a pair. With the improved version of shoes released in Europe and the United States, the original red. Price not The 2 yuan of local grass roots release shoes also rose sharply.

Foreigners are not "punching heads". Originally, each pair of shoes sold for less than $2 sold for $75 to $87 in the US. In Japan, it sells about 460 yuan a pair, and in China, the price is not cheap - selling 358 yuan a pair, for a large number of reasons. According to the person in charge of the shoe factory, the current release shoes are improved and the materials and materials used are different from before. It has no strong smell of rubber. It does not stink. It breathes and breathes.

Many brands develop targeted products of Chinese elements in the product entry period or brand development stage, in order to quickly narrow the distance from Chinese consumers. They know very well that once these elements are applied, their media exposure rate and exposure rate will be particularly high. When "release shoes" and "snakeskin bags" appeared in overseas markets and appeared at a shocking astronomical price, our media did a lot of coverage. However, the branding of these brands is to use rich cultural elements in design, and to do subtraction may be more colorful than to add. They often preserve superficial things, but in connotation and details, they use their technology more, which makes the added value of products greatly improved. Why do the old models and the new release shoes are nearly 100 times more expensive, because the latter satisfies the consumer's needs? These products not only remain in the classic tradition, but are not static. They push new models and change new products every year, constantly satisfy their customers' psychological needs of new and old tastes through their own brand and product innovation. From this perspective, we need not only "made in China" but also "made in China". Chinese culture is surely the most familiar to Chinese people. When overseas manufacturers use Chinese culture for marketing, they should seize this opportunity for Chinese manufacturers to create more value for manufacturing.