Global High-End Sports Brand Reebok

　　 Reebok The name of every young person can be shouted. We can often see Reebok shoes, clothes and caps flowing in the streets, and even Reebok socks displayed under summer sports pants. It has obviously been popular among the people.

Each brand is a story, one of the three giants of sports brand Reebok. reebok The story is written by the clan. In 1896, Mr. Joseph Foster founded the predecessor of Reebok. In 1958, the two grandchildren, Jeffrey Foster and he, renamed the "Reebok" with the small size and fast running speed of the African antelope. In 1992, it was a transition period. Since that year, Reebok began to sponsor, support professional teams, professional players and professional sports leagues as a special market strategy to make it closer to the new definition of Reebok. In the 2004 Olympic Games, more than 400 athletes from all over the world competed in the image of Reebok, including the Russian gymnastics team, the US men's basketball team, the women's basketball team, the Spanish and Swedish track and field teams, and the famous tennis players of the United States, William Williams and Mr.

The relationship between Reebok and sports has a long history. In 2002, it formally established a strategic partnership with NBA, known as the American Basketball Association, for 10 years. It was designed, manufactured and licensed by NBA, WNBA and NBDL. In the same year, the rugby union and NBA shoes series went public, which strengthened the cooperation between NFL and NBA. From 2004 to 2005, it has become the exclusive brand of clothing for sale and competition, including all NBA, WNBA, NBDL team uniforms, shooting blouses, ready to wear costumes, sportswear and contact equipment. At the same time, it is the only design, manufacture, and sale of ball cap, T-shirt, sweater and other clothing products of NBA, WNBA and NBDL teams in almost all sales channels. In addition, he worked with NBA basketball superstar Alan Everson and little giant.

The cooperation between Alan Everson and the 76 man team can be traced back to the 1996 NBA draft contest. From then on, I met Alan Everson, the then draft champion. In 1997, the basketball shoes designed for Theanswer were launched. Wearing it, Alan Everson brought unprecedented excitement and excitement to the NBA arena, and his solid strength laid a solid foundation for his lofty status in the basketball world today. In 2001, after five years of successful cooperation with NBA, he signed a "lifetime" contract with the recognized MVP, the first contemporary "most valuable player". The lifetime contract guarantees that he will remain a signer in his future career. On the other hand, Theanswer also got the unusual success through this craze, so that it was escalated, and it was launched in 2003. Theanswe R the seventh generation. Iverson issued another pair of "IversonQuestionII" in the name of "OlympicGoldMedalVersion", which issued 2004 pairs of Global Limited, and it also led to the collectors' craze.