Shishi Textile Enterprises Test Water Brand Operation New Way &Nbsp; Buy Brand

2010/8/25 16:42:00 41

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Textile Enterprise Brand Brand Buyers

In the past, I mentioned buying others.

brand

There are always some half of them, because they are not themselves.

Original

But from the present point of view, this recognition is far behind the change.

At present, many brands at home and abroad are beginning to get involved.

Buying system

"It is reported that seven wolves and other clothing companies also set up" brand buyers "positions this year.

A vice president of the city textile and Garment Industry Association believes that the operation of the buyer Brand Mode saves the product development and design links that occupy large resources and has great risks. Enterprises can put their main energy in brand promotion, channel development and terminal sales, and have no loss of product dominance compared with traditional sales agents.

This is a typical manifestation of more refined industrial division and industrial evolution.

The new mode can not only reduce the cost of product operation cycle, but also greatly reduce the cost.

Management

Risk, it is entirely possible to combine products according to the needs of the market without being subject to the designer's personal preferences.

Of course, the internationalization of the "buying system" has been very slow in China.

What is the effect? Can we speed up the circulation of clothing brands? Can the advantages of brand building outweigh the disadvantages? All kinds of answers should come from the actual operation of the next step.

We expect that this new form in Shishi garment industry can play an active role in promoting the integration and upgrading of Shishi garment industry.