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    What Is The Effect Of The Buyer Brand Model?

    2010/8/25 20:12:00 54

    Brand

      

    In the past, when it comes to buying other people's brands, they always seem to be partly concealed, because after all, they are not themselves.

    Original

    .

    But from the present point of view, this recognition is far behind the change.

    At present, many domestic and foreign brand enterprises are beginning to get involved in the "buying system".

    Seven wolves

    And other clothing companies also set up this year.

    brand

    The position of buyer.


    A vice president of the city textile and Garment Industry Association believes that the operation of the buyer Brand Mode saves the product development and design links that occupy large resources and has great risks. Enterprises can put their main energy in brand promotion, channel development and terminal sales, and have no loss of product dominance compared with traditional sales agents.

    This is a typical manifestation of more refined industrial division and industrial evolution.

    The new mode can not only reduce the cost of product operation cycle, but also greatly reduce operational risks, so that products can be assembled according to the needs of the market without being subject to the designer's personal preferences.


    Of course, the internationalization of the "buying system" has been very slow in China.

    What is the effect? Can we speed up the circulation of clothing brands? Can the advantages of brand building outweigh the disadvantages? All kinds of answers should come from the actual operation of the next step.


    We expect that this new form in Shishi garment industry can play an active role in promoting the integration and upgrading of Shishi garment industry.

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