361 Degrees And XTEP Profits Have Increased Substantially &Nbsp, Eye-Catching Performance.

　　 A few days ago, local leading sports brands 361 degrees and XTEP issued annual reports and semi annual reports. profit All of them have increased considerably and their performance has been eye-catching.

361. Net profit increased by 45% in the previous fiscal year.

31st Degree International Limited Announces annual report on Tuesday afternoon. As of June 30, 2010, the turnover of the company was 4 billion 330 million yuan (RMB, the same below), an increase of 25.7% over the same period last year. Net profit was 916 million yuan, an increase of 45% over the previous year, and the basic earnings per share were 0.445 yuan, up 5.7% over the same period last year.

The 361 degree board recommended a dividend of $0.13 per share, i.e. a total dividend payment of $274 million. The proposal must also be approved by the shareholders' meeting of the company.

According to the annual report, as of June 30, 2010, the number of 361 degree stores has increased by 872 from 6055 in June 30, 2009, of which about 236 of the main sales outlets and counters have been set up.

What's worth noting is 361 degrees. Children's wear The series is a major business focus. The 361 degree deliberately distinguishes children's clothing series as separate businesses from other series, and has its own stores, ordering societies, distributors, product design teams and sub contractors. At the end of 2009, the first order meeting and the second order meeting in March 2010, a total of 130 million yuan was ordered, and it was arranged for shipment between July and September. This series will take time to make a greater contribution to the total revenue of 361 degrees, but it will certainly be a major driving force for growth in 361 days.

It is also revealed that in terms of distribution network, the 361 degree will continue to increase its 600~800 stores every year for its sales network at its current speed, and expand the network to 10000 in 4 years. At the same time, 361 degrees will continue to implement the expansion plan commitments, and will also focus on the existing and new stores' storefront efficiency, so as to expand the sales base in the better retail sector at a relatively positive pace in the first half of the year.

The 361 degree indicates that the customer's love for the 361 degree product, the good impression of the excellent quality, unique creativity and sophisticated style of the product is the key element of the group's success in the past few years. This strong brand image depends on the resources continuously invested to publicize the 361 degree brand.

The 2010 Guangzhou Asian Games senior partner, the exclusive sponsor of the two super league matches of the domestic table tennis and volleyball, CCTV sports channel and other sports events provide cross year sponsorship arrangements to become the 361 degree main publicity activities, so as to enhance the market visibility of the 361 degree brand.

　　 XTEP Sales revenue exceeded 2 billion yuan in the first half of the year.

XTEP International announced its semi annual report. As of June 30, 2010, XTEP international sales revenue rose to about 2 billion 40 million 200 thousand yuan, up by 22% over the same period last year. XTEP's brand revenue increased by about 23% to 1 billion 900 million 800 thousand yuan. Gross margin rose to 40.7%, 38.6% in 2009. The profit attributable to shareholders was 372 million 500 thousand yuan, 17.18 yuan per share, and 10 cents in the medium term.

In recent years, XTEP brand has been gradually recognized by sponsoring many international and national events. During the period, XTEP joined Bermingham in the Premier League to become an important milestone, bringing the fast developing sports and sports brand XTEP to the international stage to further support XTEP's long-term strategy of taking football as one of its core.

In addition, the power of Shanghai Expo and digital age will further enhance the popularity and acceptability of XTEP brand. In particular, it has become a sports sponsor of Sohu's world website, a popular website in China, which promotes XTEP brand to huge network customers.

The semi annual report shows that XTEP's brand sales network has been developing rapidly throughout the country, especially in the southern part of Hunan and Hubei provinces, as well as in the eastern regions of Jiangsu, Zhejiang, Anhui and Shandong provinces.

According to the latest statistics released by the National Bureau of statistics, in the first half of this year, the gross domestic product of most of the regions increased by double, which was 11.1% higher than that of China's overall GDP. During the reporting period, XTEP operates 4174 retail outlets in the eastern and southern parts of the country through its distributors or third party retailers, accounting for 63% of the total retail network.

During the reporting period, the total number of XTEP brand retail stores reached 6579, a net increase of 476, exceeding the target set by 6500 at the beginning of the year. The company has established market leadership in all districts of Hunan and has 90% retail outlets in two or three tier cities. During the reporting period, the company has set up 36 brand flagship stores, an increase of about 20% over last year.

It is reported that in the second half of this year, XTEP will concentrate its efforts on setting up 800~1000 stores for brand retailers throughout the year, and plans to increase the number of XTEP brand retail stores and flagship stores to about 7000 and 40 by the end of the year.

In the future, XTEP will further expand its overseas market with the help of the XTEP brand and the sales point of Disney sports brand in the Middle East and Southeast Asian countries.