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Low Price Killer "Failure" Anti Season Clothing "Cold"

2010/8/26 14:46:00 89

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Summer sale

Down Jackets

They sell short sleeved shirts in winter.

In the past few years, whether it was a large shopping mall or a special store, it was out of season.

clothing

Popular among the public.

Over the past few days, I have visited many shopping malls in Dacheng and found that this anti season promotion method has been unable to attract customers' attention.

Author observation

Anti season clothing "cold"

Yesterday, I saw in many shopping malls in Dacheng, this year's counter season clothing is still "down to the top", the selling price is generally much lower than the hot season in winter, and some brands even down to 80 percent off.

But the author found that this year consumers do not seem to have a "cold" for off-season down coats.

I saw in a shopping mall near the old car dam that there were only a few salesmen in the store of more than 100 square meters. The author stayed in the shopping mall for nearly half an hour and did not see a customer who came to ask.

A salesperson of a famous brand down jacket told me that in the past few years, the sales of down jacket was better in summer. Now the sales situation of off-season clothing is not optimistic. Only a few clothes can be sold a day, and most of the buyers are middle-aged and old people.

Consumption trend

Low price killer "failure"

I learned from the interview that nowadays, only relying on low prices has been unable to attract customers.

clothes

Style, taste, quality and other aspects are the main factors for consumers to consider.

Ms. Liu told consumers that she spent more than 300 yuan on shopping in the summer of last year when she bought a down coat with a price of more than 800. At that time, she thought it was okay. But when she wore it last winter, friends said that the style was outdated and unattractive.

"A more than 300 yuan down jacket has been put on the shelf for two times. It really shouldn't be impulsive consumption!"

According to industry sources, many clothing sold out of season is a product that has been backlog a few years ago.

Some commodities have been hoarding for a long time, and long-term anti season sales have flooded the summer market, commodities have not changed, design has no new meaning, and consumers are prone to "aesthetic fatigue".

The industry believes that if businessmen want to earn business opportunities and gain profits in the off-season sales, they must work hard to upgrade their brands and grades.