The Operation Of Shenzhen Women'S Clothing In 18 Shopping Malls In The Country

qingdao hisense plaza

The total business area of women's clothing category is about 10 thousand square meters, and the total number of women's clothing brands is about 50. The annual sales volume is about 200 million yuan, which accounts for 16% to 20% of the total sales volume.

The Shenzhen women's clothing brands currently owned by the mall have masfield.

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Shenzhen women's wear

Overall, the overall sales of women's clothing brands in Shenzhen accounted for 16%-20% of the entire sales of women's clothing.

Xu Li, Vice Minister of Investment Department of Qingdao Hisense Plaza, believes that at present, the overall development trend of Shenzhen women's clothing is relatively good. Shenzhen is a good brand gathering place in the National Women's wear brand. In recent years, a number of outstanding brands have emerged, and the brands are generally larger. One of the outstanding features is the designer's brand in Shenzhen women's wear.

But she also believes that the quality and scale of Shenzhen women's wear are uneven.

Tianjin Market

The business area of women's clothing is 10 thousand square meters. The total number of women's clothing brands is about 120, and the annual sales of women's clothing is about 100 million yuan, accounting for 21%-25% of the total sales volume of women's clothing.

There is no famous Shenzhen women's clothing brand in the shopping mall. In the future, the Shenzhen women's wear brand will be introduced by Mass Phil, Song Li Si, AI Tai AI, Ying Er, and Ni Er Si.

At present, the brand of women's clothing sales in the mall is large, with annual sales of about 7 million yuan.

The general impression of Mr. Wen, director of investment promotion in Tianjin, is that the overall impression of Shenzhen women's clothing brand is that the overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, and the price range is suitable for the shopping mall operation.

At the same time, he also believes that the Shenzhen women's clothing brand can be down-to-earth and constantly developing with strong momentum.

Compared with four cities in Guangzhou, Hangzhou, Shanghai and Beijing, he is more optimistic about the development trend of women's wear in Shenzhen.

Jilin China World Trade Center Shopping Center

The shopping mall currently owns about 90 women's clothing brands, and the total annual sales of women's clothing is about 200 million yuan, accounting for 36% to 40% of the total sales of the shopping mall.

At present, the Shenzhen women's clothing brand is Mass Phil, AI Tai AI and Ni Er Si.

In the future, there are ladies' brands in Shenzhen, including Lady house, Ma Tiannu, Deng Hao, Ji Houfeng, Mu Lan and man ya.

The sales of the top three women's clothing brands are white-collar, Baozi and Mass Phil, whose annual sales amount is about 6 million yuan; the brand of Shenzhen women's clothing brand in the annual sales of the mall is Mass Phil, with the highest monthly sales of about 700 thousand yuan, the lowest monthly sales of 250 thousand yuan, annual sales of about 5 million yuan; Shenzhen women's clothing brand ranked second in the annual sales of the shopping malls, Nals, the highest monthly sales of about 450 thousand yuan, the lowest monthly sales of 180 thousand yuan, annual sales of about 4 million yuan.

Other Shenzhen two or three line women's clothing brand sales in the mall are about 11-20 yuan per month.

Overall, the overall sales of women's clothing brands in Shenzhen accounted for 10% of the total sales of women's clothing.

The overall impression of the women's clothing brand of Jilin China World Trade Center shopping center, Chen Lijun, is that the overall quality is high and the style is diversified. The difference between the different brands is relatively prominent, the quality and the grade are uneven, and the brand and the corporate culture need to be promoted. "Shenzhen"

She also believes that the development of Shenzhen women's wear is slower and individual brands are better.

Compared with Hangzhou, Guangzhou and Shanghai, she is more optimistic about women's wear in Shenzhen and Beijing.

Inner Mongolia Hai Liang Department Store

The business area of women's clothing is 30 thousand square meters, the total number of women's clothing brands is about 200, and the annual sales of women's clothing is about 300 million yuan, accounting for 40% of the total sales volume of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are songs, ladies' houses, Providence, Jesse, grand Langer, Ma Tiannu, urban couple and man ya.

In the future, Mass Phil, Napa and pink of Shenzhen women's clothing will be introduced.

In the shopping mall, the number of women's clothing brands in Shenzhen accounted for 20%-40% of the total number of women's clothing.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the ladies' house, the highest monthly sales of about 400 thousand yuan, the lowest monthly sales of 150 thousand yuan; Shenzhen women's clothing brand in the mall's annual sales ranked second of the brand is Jesse, the highest monthly sales of about 300 thousand yuan, the lowest monthly sales of 120 thousand yuan; Shenzhen women's clothing brand in the annual sales of third sales brand is Ma Tiannu, the highest monthly sales of about 200 thousand yuan, the lowest monthly sales of 100 thousand yuan; other Shenzhen two or three line women's clothing brand sales in the mall's monthly sales of about 11-20 million yuan.

Overall, the overall sales of women's clothing brands in Shenzhen accounted for 10%-15% of the total sales of women's clothing.

Beijing Zhuang Shengchongguang

The business area of women's clothing is 20 thousand square meters, the total number of women's clothing brands is about 200-300, and the annual sales of women's clothing is about 800 million yuan, accounting for 50% of the total sales volume of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, Napaga, lady house, Tianyi, Yi Hui, Deng Hao, and so on.

The top three women's brands in the annual sales of the mall are exceptions, Baozi and ranzi.

Shenzhen women's clothing brand in the annual sales of the first brand is masfield, the second is for the singer, and the third is the dress.

The sales of the other two or three line Shenzhen women's clothing brand in the mall is about 21-30 yuan per month.

Overall, the proportion of women's clothing sales in Shenzhen accounted for 21%-25%.

Compared with Guangzhou, Hangzhou and Beijing, Bob, Minister of business, is more optimistic about Shenzhen and Shanghai women's wear.

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Shanghai Changjiang shopping mall department store branch

The business area of women's clothing is 60 million square meters, the total number of women's clothing is about 30, and the annual sales of women's clothing is about 100 million yuan, accounting for 36%-40% of the total sales volume of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are AI Tai, Ma Tiannu and Ying er.

The women's wear brand in Shenzhen is about 300 square meters in the mall, and the number of women's clothing brands in Shenzhen is less than 10%.

The top three women's brands in the mall are Ying Ying, ESPRIT and shadow. The total sales of the top two are about 7 million, while the total sales of third are about 5 million 500 thousand yuan.

Shenzhen women's clothing brand is the first brand in the annual sales of the mall, the highest monthly sales amount is about 700 thousand yuan, the lowest monthly sales of 300 thousand yuan, the annual sales volume is about 5 million 500 thousand yuan; other Shenzhen two or three line Shenzhen women's clothing brand sales in the mall in the single month is about 11-20 yuan.

Overall, the overall sales of women's clothing brands in Shenzhen accounted for 10% of the total sales of women's clothing.

Chen Qinghua, deputy general manager of Shanghai Changjiang port mall department store, has the overall impression of Shenzhen women's clothing brand. The overall quality is high and the style is diversified. The difference between different brands is relatively prominent. The overall quality of the brand is relatively high, and the price range is suitable for shopping malls.

She is optimistic about the development of women's clothing in Beijing and Shenzhen.

Anhui Shang Zhi Du Limited by Share Ltd

The shopping mall now has 5000 square meters of women's clothing category, about 65 women's clothing brands, and annual sales of women's clothing is about 120 million yuan, accounting for 21%-25% of the total sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, euro Breno, Napaga, lady house, Jesse, movie, Ji Houfeng, Finidi, Mu Lan, Ernie, man ya, OTT.

The total operating area of Shenzhen women's clothing brand in the shopping mall is 1500 square meters, and the number of women's clothing brands in Shenzhen occupies 20%-40% of the total number of women's clothing.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the brand name, Mass Phil, the highest monthly sales of about 600 thousand yuan, the lowest monthly sales of 200 thousand yuan, annual sales of about 7 million yuan; second of the brand is Ai Wei, the highest monthly sales of about 450 thousand yuan, the lowest monthly sales of 150 thousand yuan, annual sales of about 4 million yuan; other Shenzhen two or three line women's clothing brand in the mall's monthly sales of about 11-20 million yuan.

Overall, the total sales volume of Shenzhen women's clothing brand in the mall is about 20 million yuan, which accounts for 16%-20% of the total sales of women's clothing.

Li Yuxiao, director of women's clothing department of Limited by Share Ltd, Anhui, the overall impression of Shenzhen women's clothing brand is that the brand style is more prominent, fashion sense is stronger, and internationalization is different, and the positioning difference between different brands is relatively prominent.

Dalian friendship mall

The shopping mall now has 4400 square meters of women's clothing category, about 60 women's clothing brands, and annual sales of women's clothing is about 170 million yuan, accounting for 26%-30% of the total sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, lady house, Tianyi, Ma Tiannu, Ying Er, Finidi, and Enlai.

Shenzhen women's clothing brand accounted for less than 20% of the total number of women's clothing brands.

The top three brands in the mall are kolba, white-collar and orpheo, whose total annual sales are about 10 million yuan.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the brand name, Mass Phil, the highest monthly sales of about 600 thousand yuan, the lowest monthly sales of 300 thousand yuan, the annual sales of about 4 million 500 thousand yuan; second of the brand is en sang, the highest monthly sales of about 400 thousand yuan, the lowest monthly sales of 250 thousand yuan, the annual sales volume of about 3 million yuan; other Shenzhen two or three line women's clothing brand in the mall's monthly sales of about 100 thousand yuan.

Overall, the proportion of women's clothing brands in Shenzhen accounted for 10%-15%.

Dalian friendship mall responsible person Qiu Hong believes that the overall quality of Shenzhen women's clothing is high, the style is diversified, and the promotion is faster, but at the same time, the quality and grade are uneven.

Nanning Dream Island Department Store

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, Shenzhen, Finidi, and Shenzhen. The number of women's clothing brands in women occupies 20%-40% of the total number of women's clothing.

The top three women's clothing brands in the mall are ESCADA SPORT, Baozi and Mass Phil.

The first brand of Shenzhen women's clothing brand in the annual sales of the mall is Ma Fei Er, second of the brand is Ma Tiannu, and third of the brand is INSUN.

Overall, the proportion of women's clothing brands in Shenzhen accounted for 21%-25%.

Lingxiao, head of department store of Nanning dream island, has the impression of Shenzhen women's dress. The difference between different brands is relatively prominent, quality and grade are uneven, brand and corporate culture need to be improved.

She is more optimistic about women's clothing brands in Shanghai and Beijing.

Liaoning Zhuo Zhan Department Store Co., Ltd.

The shopping mall now has 20 thousand square meters of women's clothing category and 200 women's clothing brands. The annual sales of women's clothing account for 36%-40% of the total sales volume of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, AI Tai AI, Jesse, Lan Xi, Ma Tiannu, Finidi and so on.

The number of women's clothing brands in Shenzhen accounted for less than 20% of the total number of women's brands.

The top three women's brands in the mall are orpheo, coleba and ranza.

The first brand of Shenzhen women's clothing brand in the annual sales of the mall is masfield, second of the brands are Ma Tiannu, and third of the brands are Finidi.

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The impression of Liaoning Zhuo Zhan Department Store Co., Ltd. on Shenzhen women's wear is that the positioning differences among different brands are relatively prominent, but the high-end brands are relatively few.

Xi'an Wan Qian Department Store Co., Ltd.

The shopping mall now has 8000 square meters of women's clothing category, 60 women's clothing brands, and annual sales of women's clothing is about 70 million yuan, accounting for 26%-30% of the total sales of the shopping mall.

The Shenzhen women's clothing brand currently owned by the mall is Finidi, Napa Jia, and so on.

The top three brands in the mall are ONLY, Teenie Weenie and VERO MODA, with annual sales of about 3 million 800 thousand, 3 million 300 thousand and 3 million 300 thousand respectively.

Shenzhen women's clothing brand is the first brand in the annual sales of the mall, the highest monthly sales of 210 thousand, the lowest monthly sales of 110 thousand, the total annual sales of about 1 million 900 thousand.

The sales of other two or three line Shenzhen women's clothing brands in the mall are about 100 thousand yuan in one month.

Shenzhen women's clothing brand accounted for less than 10% of the sales of women's clothing.

Dong Yi, women's clothing manager of Xi'an thousand Department Store Co., Ltd., the impression of Shenzhen women's dress is that the overall quality is high, the style is diversified, and the Shenzhen dress is 80 points.

Tianjin Binjiang Shopping Center

The business area of the women's clothing category is 3000 square meters, the women's clothing brand is about 50, the annual sales volume of women's clothing is about 60 million yuan, and the annual sales of women's clothing account for about 11%-15% of the total annual sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Providence, purple tengluo, and white-collar style.

In the future, the brand of Shenzhen women's clothing will be introduced, such as song Li Si, Nals, Kong Lan, Ying Er, Heng Yun, etc.

The overall operating area of the Shenzhen women's clothing brand is 400 square meters. The proportion of women's clothing brands in Shenzhen occupies 20% of the total number of women's clothing brands.

The first and third brands of the mall are Ying Da and Liangzi, whose annual sales amount is about 5 million yuan and 2 million 500 thousand yuan.

Shenzhen women's clothing brand is the first brand in the annual sales of the mall, the highest monthly sales amount is about 400 thousand yuan, the lowest monthly sales is about 100 thousand, the annual sales volume is about 2 million 500 thousand yuan, the brand of Shenzhen women's clothing brand in the annual sales of second is white-collar, the highest monthly sales is about 300 thousand yuan, the lowest monthly sales of 180 thousand yuan, annual sales of about 2 million yuan.

The third brand is purple tengluo, the highest monthly sales of about 300 thousand yuan, the lowest monthly sales of 100 thousand yuan, annual sales of about 2 million yuan; other Shenzhen two or three line Shenzhen women's clothing brand in the mall sales of about 100 thousand yuan a month.

The total annual sales volume of Shenzhen women's clothing brand in the mall is about 8 million yuan, which accounts for 16%-20% of women's clothing sales.

Eileen Chang, general manager of Tianjin Binjiang shopping center, has the overall impression of Shenzhen women's clothing brand. The overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, and the price range is suitable for the shopping mall operation.

She pointed out that the recent development of Shenzhen women's clothing was fast, while highlighting the style of the mainland, it also integrated into the international fashion style, reflecting the brand management idea and activating the market.

Compared with Guangzhou, Hangzhou and Beijing, she is more optimistic about Shenzhen and Shanghai women's wear brands.

Guiyang Zhicheng Department Store

At present, the shopping area of women's clothing is 5000 square meters, and the women's clothing brand is about 100. The annual sales of women's clothing account for 35% of the total annual sales of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are ladies' houses, Providence and pink. The proportion of women's clothing brands in Shenzhen is 20% below the total number of women's clothing brands.

In the future, the brand of Shenzhen women's wear that will be introduced is Song Li Si, Jesse, Yi Hui and Ernie.

The top three brands in the mall are ONLY, VERO MODA and Teenie Weenie, with their respective annual gross sales of about 5 million.

Shenzhen women's clothing brand ranked the first in the annual sales of the mall is pink, the highest monthly sales of 200 thousand, the lowest monthly sales of 80 thousand, the total annual sales of about 1 million 500 thousand.

Shenzhen women's clothing brand accounted for less than 10% of the total sales of women's clothing in the mall.

Zhu Yun, deputy manager of Sales Department of Guiyang Zhicheng Department store, has the impression that the brand of Shenzhen women's clothing is high, and the price range is suitable for shopping malls.

She believes that the Shenzhen women's wear brand has been launched more, but it soon disappeared.

Heilongjiang Daqing department store

The shopping mall now has 6500 square meters of women's clothing category and 60 women's clothing brands. The annual sales of women's clothing is about 1.5-1.8 billion yuan, accounting for 5%-10% of the total sales volume of women's clothing.

The Shenzhen women's clothing brands currently owned by the mall are Mass Phil, singer, Ma Tiannu, movie and monsoon.

The total operating area of Shenzhen women's wear brand is 500 square meters, and the number of women's clothing brands in Shenzhen occupies 20%-40% of the total number of women's clothing.

The top three women's clothing brands in the mall are elder brothers, Ying Tai and nine posture. Their annual gross sales are about 6 million, 5 million and 4 million respectively.

Shenzhen women's clothing brand in the total sales of women's clothing accounted for 10%-15%.

Sun Quanyu, deputy general manager of Heilongjiang Daqing department store, has the impression of Shenzhen women's clothing brand. The overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, and the price range is suitable for the shopping mall operation.

He also believes that Shenzhen women's clothing is showing a very good momentum of development, has begun to catch up with the Beijing brand, brand grades and grades are getting higher and higher.

Hebei Tangshan department store

The business area of the women's clothing category is 4000 square meters, the women's clothing brand is about 50-60, the annual sales volume of women's clothing is about 60 million yuan, and the annual sales of women's clothing account for about 36%-40% of the total annual sales of the shopping mall.

The women's clothing brands currently owned by the mall are Mass Phil, singer, Napa, Ma Tiannu, Ji Houfeng, Ma Tiannu, Mu Lan, and Enlai.

Shenzhen women's clothing brand accounted for the proportion of the total number of women's clothing brand 20%-40%.

The top two brands in the mall are Mass Phil and kolba, whose annual sales are about 6 million yuan and 5 million yuan.

Shenzhen women's clothing brand in the mall's annual sales ranked first in the brand, Mass Phil, the highest monthly sales of about 680 thousand yuan, the lowest monthly sales of about 360 thousand, annual sales of about 500-600 yuan; Shenzhen women's clothing brand in the annual sales of second of the brand is Mu Lan, the highest monthly sales of about 500 thousand yuan, the lowest monthly sales of 300 thousand yuan, annual sales of about 5 million yuan.

Other Shenzhen two or three line women's clothing brand sales in the mall are about 11-20 yuan per month.

The overall impression of the women's clothing brand of Tangshan department store in Hebei is that the overall quality is high and the style is diversified. The overall impression of Shenzhen women's clothing brand is high.

Tianjin gold Yuanbao commercial building

The business area of the women's clothing category is 6000 square meters, the women's clothing brand is about 50, the annual sales volume of women's clothing is about 160 million yuan, and the annual sales of women's clothing account for about 16%-20% of the total annual sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are Napaga, lady house, Providence, orchid show, Yi Hui, Ma Tian Ni, Ying Er, Ji Houfeng, Na Er Si, Ma Wei Si, Mu Lan, Yilan, Yu, Ai Wei and so on.

The proportion of women's clothing brands in Shenzhen is less than 20%-40%.

The top three brands in the mall are Ya Ying, AMSS and brother. Their annual sales are about 8 million yuan, 6 million yuan and 6 million yuan respectively.

Shenzhen women's clothing brand in the mall's annual sales ranked first brand Nals, the highest monthly sales of about 500 thousand yuan, the lowest monthly sales of about 200 thousand, annual sales of about 3 million 500 thousand yuan.

The sales of the other two or three line Shenzhen women's clothing brand in the mall is about 11-20 yuan per month.

The proportion of women's clothing brands in Shenzhen is 16%-20%.

Zhou Juan, manager of Investment Department of Tianjin Yuanbaoshan commercial department, has the impression of Shenzhen women's dress. The overall quality is higher, the style is diversified, the brand style is more prominent, the fashion sense is stronger, the internationalization is higher, the brand overall grade is higher, the price range is suitable for the shopping mall operation, the age is bigger.

She pointed out that Shenzhen women's wear has developed steadily in recent years. The relatively well-known brands are still some old brands before, and the breakthroughs of new brands are not too great.

She likes women's clothing in Beijing, Hangzhou and Shenzhen.

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Luoyang thousands of department stores

The Shenzhen women's clothing brands currently owned by the mall are Ma Tiannu, lady house, brocade, Mondial, Pozo, Maany Siti Faith and so on.

The top two brands in the mall are Ma Tin and Mondi Al, whose annual sales are about 3 million 800 thousand yuan and 3 million yuan respectively.

Shenzhen women's clothing in the mall's annual sales of the top ranked brand is Ma Tiannu, the highest monthly sales of about 25-30 yuan, the lowest monthly sales of about 180 thousand, the annual sales of about 350-380 yuan; Shenzhen women's clothing sales in the mall ranked second brand is Mondi Al, the highest monthly sales of about 200 thousand yuan, the lowest monthly sales of about 180 thousand, annual sales of about 300-350 yuan; Shenzhen women's clothing in the mall sales third brand is Maany Siti Faith, the highest monthly sales of about 180 thousand yuan, the lowest monthly sales of about 100 thousand, annual sales of about 1 million 500 thousand yuan.

Other Shenzhen two or three line women's clothing brand sales in the mall are about 100 thousand yuan per month.

The total sales of the Shenzhen women's clothing brand in the shopping mall now account for 10%-15% of the total sales of women's clothing.

Hu Xiaoling, manager of Luoyang Wan Department Store Department, has the impression of Shenzhen women's dress that the overall quality is high, the style is diversified, the brand style is outstanding, the fashion sense is strong, the internationalization is more, the designer brand is quite many.

She believes that the development of Shenzhen women's wear has been in line with international standards.

Tianjin Binjiang Commercial Building Co., Ltd.

The business area of the women's clothing category is 4800 square meters, the women's clothing brand is about 60, the annual sales volume of women's clothing is about 80 million yuan, and the annual sales of women's clothing account for about 11%-15% of the total annual sales of the shopping mall.

The Shenzhen women's clothing brands currently owned by the mall are MYMO, meet, purple tengluo, Sandy, dew drops and so on.

The business area of the Shenzhen women's wear brand is 1000 square meters.

The top three brands in the mall are nine, 4 million 500 thousand, 4 million and 3 million yuan respectively.

Shenzhen women's clothing in the mall's annual sales of the top ranked brand is purple tengluo, the highest monthly sales of about 300 thousand yuan, the lowest monthly sales of about 150 thousand, annual sales of about 2 million 800 thousand yuan; Shenzhen women's clothing sales in the mall ranked second brand Sandy, the highest monthly sales of about 150 thousand yuan, the lowest monthly sales of about 100 thousand, annual sales of about 1 million 800 thousand yuan; Shenzhen women's clothing sales in the annual sales of third brand names for the drop, the highest monthly sales of about 130 thousand yuan, the lowest monthly sales of about 80 thousand, the lowest sales of about 80 thousand, the annual sales of about 1 million 200 thousand yuan.

The sales of the other two or three line Shenzhen women's clothing brand in the mall is about 11-20 yuan per month.

The total sales volume of the Shenzhen women's clothing brand is about 10 million yuan, which accounts for 10%-15% of the total sales of women's clothing.

The impression of Tianjin Binjiang Commercial Building Co., Ltd., the head of the fashion market, is that Shenzhen women's dress is characterized by higher overall quality, diversified styles, prominent brand style, strong sense of fashion, and internationalization.

She pointed out that in recent years, Shenzhen women's clothing has developed better, and has been more and more adapted to the northern market. It has played a role in promoting the development of Tianjin's clothing, and the sales in Tianjin are getting better and better.

She likes women's clothing in Shenzhen and Beijing.