Fashion Pragmatism With Domestic Fashion Shows

The workplace party dress is not for exaggeration. The elaborate banquet bag is the focus of eye attraction.

The workplace party dress is not for exaggeration. The elaborate banquet bag is the focus of eye attraction.

The best quality fashion item is the magic weapon of fashion circles.

The best quality fashion item is the magic weapon of fashion circles.

Third order party dress

And "beauty like clouds" learn to wear workplace Party.

Classic color wins the workplace dinner

[modeling analysis]

Known as the Chinese version of "sex and the city", "beautiful woman like clouds" tells the story of urban fashion women. Besides being very fashionable, there are many fashion events such as Party, which is the best model for studying Party in the workplace.

For example, in the "masquerade" scene, we all dress up with all kinds of small dress that can highlight their physical characteristics. The colors are mainly black, red and this year's most popular sapphire blue. The choice of accessories is also simple and concise. The selection of dinner bags can give OL some inspiration and the overall image looks very cordial.

[stealing skills]

Just a small dinner bag or "envelope bag", the feeling of the dinner will soon come out.

[taboo]

When I go to Party, I hate to wear flowers and butterflies.

Never use cheap jewelry to decorate your party clothes, otherwise it will make the overall image look cheap.

Fourth stage fashion devil wears

And swaying engagement learn fashion devil wears.

It's important to get out of the gas field.

[modeling analysis]

The biggest attraction of the swaying engagement is Chen Yao, a fashion woman editor and Marry Ma, a fashion woman editor.

The style of Chen Yao is varied from sweet to graceful, charming and mature. There are both fashion mix and simple route. From this, you can see many fashion magazines editor's clothes, and all kinds of big name mix and match effects.

In contrast, Marry Ma, the editor in chief, created the image of a fashionable woman, with her short hair, varied colors and gorgeous dresses.

[stealing skills]

No matter how "hundred changes", Chen Yao's collocation is different from "long and short collocation, elastic matching".

Marry Ma's inspiration is that wearing a wide belt when wearing a dress will make people appear more spiritual and upright. Oversize's large necklaces, large jewellery, and big sunglasses are also the fashionable display of fashion ornaments in fashion circles.

[taboo]

Fashion "devil's head" should be classic, concise, and atmosphere, and it can be worn out of the air. So don't wear those very ordinary and fashionable fashions.

Industry voice

Fashion Costume stylist

The shape of fashion show must have "advance" consciousness.

Ge Qi (Dong Tian modeling, film "Du Lala promotion" Xu Jinglei stylist, "song and dance youth" and other stylists).

The styling in fashion plays takes into account the "three-dimensional environment" of characters' personalities, personalities, occasions and so on, rather than simply what kind of clothes the sponsors provide.

Generally speaking, many brands of clothes in fashion shows are all we can buy, but we spend a lot of effort in modeling and matching. We pay special attention to "advance" because there is still a time between shooting and broadcasting, which requires stylists not only familiar with the trend of the next season, but also designs "above life" clothing according to the trend of the trend, matching the clothes that can make people look bright.

A good fashion show is a fashion textbook. It can give people a lot of inspiration. In the future, when watching fashion shows, they may also pay more attention to the collocation and application of clothing.

In fact, many of the costumes in fashion shows are drawn from our side, and we want to become more fashionable. When shopping, we can not choose the clothes of our own style too much. We should choose to match ourselves with breakthroughs in order to have more fashionable effects.

Dress and character, makeup must be taken together.

Small A (costumes Division)

Clothing is the highlight of the overall character design of the role.

The style, color and material of clothing need to take full account of the character characteristics and the specific requirements of the plot, and combine the actors' own conditions to deal with them flexibly.

Successful clothing selection will present the age, character and other characteristics of the character at the first time.

Take the battle of marriage as an example, as a colorful urban fashion emotional drama, the fashion of clothing is surely an essential prerequisite.

For different roles, there will be further consideration.

Like a couple of couples in the play, for each group of love and marriage relations, in fact, we also design different themes in the dress collocation.

A lot of people will have questions about whether they are dress or makeup, or makeup and costume. In fact, these two aspects are the most important parts of the play. The costume and makeup are mutually compatible for the plot and actors.

Therefore, the two are equally important, regardless of the primary and secondary needs, and must cooperate with each other.

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Fashion Designer

Domestic fashion shows need to increase investment and specialization.

Reporter: what is the difference between the fashion in China's fashion show and the same type of drama in foreign countries?

Marry Ma, a famous fashion designer, has been involved in the swaying engagement and the battle of marriage and other fashion shows: the domestic film and TV shows always leave the impression of "Shanzhai". It is hard for us to create a sensation of fashion in the American drama sex and the city and gossip girl.

The domestic drama group still has no concept of stylist, at most there is a "tube clothing".

If domestic fashion shows can be introduced into the overall stylist to control, rather than let actors rely on their respective wardrobes to contribute, the effect will be better.

Although the importance of fashion in the domestic film and television is getting more and more attention, there is still room for growth.

Reporter: what do you think is the weakness of domestic fashion show?

What can be improved?

Marry Ma: first of all, fashion input in fashion shows is not big enough, and the texture of design and fabric is not exquisite enough.

Secondly, different personalities and different personalities have different qualities.

Again, fashion in fashion shows needs localization.

Whether it is to put the big names of Europe and the United States directly on Asians or to invite foreign top stylists directly to China to dress for local fashion shows, it is a thankless job.

European and American luxury brands may not be suitable for Asian stature, while top foreign stylists may not understand the characteristics of Chinese people and the essence of popular culture.

Domestic fashion shows must be equipped with professional stylists rather than a "tube garment" if they want to go high-end.

Stylists need to customize their matching costumes for different personas and roles.

Reporter: from a designer's point of view, are you willing to cooperate with the fashion show?

Marry Ma: of course!

We are now working with domestic fashion shows, such as the swaying engagement, the battle of marriage, MARYMA provides some fashion.

When I watch fashion shows, I will pay more attention to the fashion design, fashion elements, makeup accessories, the dressing of different personas and the information given to the audience by the whole shape.

As a designer, we will further enhance the proportion and importance of fashion in Chinese film and TV dramas, and improve the overall styling standard of domestic fashion shows.

I hope that one day, under our efforts, fashion plays will not only entertain the public, but also provide spiritual food while giving the audience a sense of visual enjoyment, guiding and improving the aesthetic taste of the public.

It is expected that fashion vogue will no longer be American dramas and Korean dramas, but Chinese films and TV plays.

Reporter: as an experienced designer and an actor who participated in a fashion show, would you please give designers and fashion shows a better way to cooperate?

Marry Ma: what is more direct is that the clothing is supplied by the brand.

The other is to work with professional designers to tailor the appropriate fashions for fashion actors.

The latter will become a trend. The fashion tailored for the script is more in line with the needs of the plot, and at the same time, it can be appropriately popularized, close to the possibility of Chinese people's life clothes.

Fashion show sponsor

Film and TV drama line-up is our focus.

Guo Junwen (Lotto brand marketing manager, the brand has sponsored "Du Lala promotion", "marriage defense war" and other popular fashion shows).

The sponsorship of fashion shows and TV plays is one of the ways that Lotto communicate with consumers through entertainment marketing platform.

For example, our cooperation with the movie Du Lala's promotion is a successful attempt. In the battle of marriage, we are also the exclusive sponsor of sports fashion clothes.

The partnership lineup is one of the important considerations for our cooperation with TV dramas. The strong team of the creative team and its influence on consumers will directly affect the effect of the clothing brand.

In the choice of sponsorship cooperation, we will start from the perspective of brand communication and other aspects to consider a cooperative project.

The integration of target audiences, the unity of styles and the fit of brand spirit are all important criteria for choosing sponsorship cooperation.

The first time we worked with the film, we chose the promotion of Du Lala, which was directed by Xu Jinglei. The movie has over 100 million box office and brought more consumers and media attention to Lotto.

Among them, a blue shoulder T-shirt worn by Du Lala is popular throughout the country, and many shops sell broken codes.

Lotto's "workplace password" series launched in the same period has been well received by consumers and the media.