Expert Analysis: The Core Of Brand Is Quality.

Brand China has been doing one thing in the hope of promoting China's brand.

But I would like to ask you a question. How many Chinese are there among the one hundred most valuable brands in the world? My statistics are 51 in the US, more than 40 in Europe, and only 7 in Asia.

There are 1 Samsung and 7 in Japan. That is to say, our biggest mistake since reform and opening up is that Chinese people are proud of not using their own brand.

What I said may be a little alarmist. The cars and bags you bought in your daily life here are all foreign brands.

Think I share the fruits of thirty years of reform and opening up, please raise your hand. I hope to continue to share the fruits of reform and opening up in the next thirty years. Please raise your hand. Some people haven't raised their hands in the past thirty years, and haven't raised their hands in the next thirty years.

If you continue to share the next reform and opening up achievements of friends to give me applause! Applause has decided the next thirty years to share the market share.

The entrepreneurs here are thinking about a question. What made China achieve great success in the past thirty years?

Looking back, we should see that in the first thirty years of China's reform and opening up, we rely on the lowest labor cost of labor force, that is, we continue to get demographic dividends.

Mao Zedong's population policy has made China more than 300 million people and 600 million people, making our Chinese labor force the cheapest in the world.

What is the driving force of the second economic development? I have always said that China is rich in land and vast in population, and of course, our understanding has taken the first concept that "big things are not bloated," and that we are the biggest energy consuming countries in the world.

What are our second strengths? We do not have to pay the cost of polluting the environment.

There is a word called "village head" to set up factories.

But think about whether these two factors will continue in the next thirty years. China will enter an era of high labor force growth, and our new labor law, including the shortage of labor force.

Second, the traditional events in China tell us that it is not possible for the village head to run a factory without getting the governor to do so, and that the prime minister can not get the prime minister to do so, and the prime minister has to consider energy conservation and emission reduction.

In the next thirty years, we must realize pformation.

How to turn it? This is a question we need to discuss here.

We make shoes for everyone in the world.

Just now, our boss of Fen Liquor has talked about a concept called Nan Shao Bei Fen.

The south is Shaoxing, and the north is Fenjiu.

I just made a brand planning, which is the brand of Shaoxing liquor Gu Yue Longshan.

Gu Yue's annual sales of Longshan's main business is two hundred million or three hundred million.

Yellow rice wine and yellow rice wine have not been promoted as China's national liquor. Since 2004, we have made yearly brand promotion and brand consultant for him.

What is the first thing we do? Enhance the brand value of liquor.

A brand of wine does not depend on your low price.

A lot of liquor now has seven or eight yuan a bottle, but how much money can you make when you sell it to ten million units? Before that, his packaging was very poor. Carrefour took the packaging and placed it directly in the condiment after delivering Carrefour.

The first concept for him is to enhance the value of wine, the year of wine is the year, and the longest year is 50 years, which is to enhance the brand value.

Behind the liquor is actually a culture. Any brand is also the same. The cost of the LV package is 400 yuan, while it can sell 23000 yuan in China, and it appreciates every year, faster than the growth of China's GDP.

What did he rely on? He relied on the Napoleon era and was provided by the royal family.

A dream of Red Mansions tells us a characteristic that China is the real invention of luxury goods.

Xue Baochai's family is dedicated to providing goods for the royal family.

But there is no way that the Chinese royal family has fallen, and Xue Baochai's property has also been paid off.

In France, it is discovered that every Chinese tourist can only buy one, which is scarce.

We made a company of rice wine, the emperor's drink, and asked Chen Baoguo to endorse it.

Last year's sales have reached 800 million.

That is to say, in a few years, it has become 9 times as much as wine.

China has the most exciting market in the world.

To make Chinese consumers proud of their own brand, the prospect of Chinese brands is very great.

We see that the automobile industry, like Geely, has been bought.

Many people say, as a planner, how do you think of the role of advertising in brand building?

Ogilvy, the world-famous advertising master, when he died 99 years ago, he came to God. God asked him a question, saying that you have been advertising for life, do you want to go to heaven or hell?

He visits God, what heaven is like, what hell is like.

God showed him a slide show. There were no unemployed people in heaven.

What kind of hell is it? All the people in hell are happy at Cara OK. It's a paradise.

What is the real situation of hell? It's a howling wolf.

He asked God, not what he saw just now, God told him that what you put just now is an advertisement.

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According to the provisions of the China General Administration of quality and technical supervision, every cow has a cow's hide for each package. LV's bag is PVC's package, but it does not hinder one of the most expensive bags in the world.

But I think that when Chinese entrepreneurs learn to tell stories, the biggest problem is to change a feature. The Chinese market exists. Chinese entrepreneurs make products that are often bad products and drive away good products.

In this regard, government functions should strictly control the quality of products.

So now it's too much to say, brand name, what is the product? The quality is the product.

So we have to talk about brand management, first of all, the Quality Supervision Bureau.

The brand is your trademark and the trademark is back to the national trademark office.

So I hope that in the next thirty years, Chinese entrepreneurs will create more brilliant brands.