The First Group Buying Mode Of Brand Clothing Is Coming Out.

Group buying refers to a way of shopping combined by many consumers to increase bargaining power with merchants so as to get the best price. In today's society, group buying is mainly based on Internet, which is as large as real estate and as small as washing powder.

At present, this mode gradually extends to different consumption fields. A few days ago, when reporters visited Wan Guo square, it was discovered that the first brand clothing special store with group buying mode was set up here. Sports brand clothing Also joined the Group sales team.

30 people can buy a group.

It is understood that starting in July this year, Nike The seasonal discount shop opened a special store on the 6 floor of the Plaza. Different from other special stores, there is an additional group buying mode. Reporters found at the scene that the stores concentrated the inventory of Nike processing companies from all over the country, mostly the broken code clothing of the brand in recent years, and sold at the price of 90 percent off -5 discount, most of the price was between 50-100 yuan, and the summer clothing had a small amount of 20 Yuan T-shirt, while the winter clothing price was between 100 yuan and -150 yuan.

According to the person in charge, in addition to individual customers, the store also opened the closing time for the group of 30 or more people. Each group of 30 people can choose and buy on-site clothing within two hours of the appointment time. Although the price is not more favorable than the individual customers, the inside of the field is favorable. clothing Style and code can guarantee renewal and uniformity.

Speculators emerge

"There are still some customers who become speculators and sell them at high prices online. Every morning, when the door is not open, someone is waiting to enter. After entering the field, they see the new goods on the loading area. The person in charge laughed.

After comparing the goods in the special store with that of a Nike discount store, the reporter found that the style of the Nike discount shop is more fashionable and the production year is even closer. Apart from some overseas version, the code is basically complete. However, the general discount is around 50 percent off.

The official said that the sale site would be more suitable for young people who have just entered the social work. Especially for the new generation who grew up in the superior environment, it is difficult to abandon the love of famous brands, join group buying, and try to get rid of the favorite style as much as possible. At the same time, the purpose of group buying is to get the best quality products at the lowest price, and also be pursued by consumers with high cost performance. A shopper at a discount shop told reporters that group buying was no longer a novelty. Taobao and other large shopping websites would often hold group buying activities. Now there are special group buying websites to publish all kinds of activities, and almost all kinds of goods can be bought through such activities. She will pay more attention to information on household items, and the clothing industry will pay less attention to the design and quality problems. However, if the store can provide some classic group buying activities, it is also worth participating.