Luxuries Go To LOGO To Play "The Golden Mean"

People in the fashion industry have said that after the global recession, the tide has turned to be calm and cautious, and LOGO has to keep a low profile.

According to a survey conducted by University of Southern California, high-end consumers in Europe and the US are more willing to buy "quiet" products without LOGO.

Does this really mean that the era of luxury LOGO is imminent?

Alexander, the fashion director of the daily telegraph, holds a different view. He believes that luxury goods with LOGO will still be popular in the huge consumer market in China, Japan and the Middle East. It is believed that the shift of mentality of the consumers will take some time.

It has to be said that the latter view is relatively reliable in China, so long as you look at the GUCCI and LV stores, the head of the store will understand.

There are many luxury brands in the world. Why are these two giants most popular in China? LOGO is indeed a success.

After all, a large number of Chinese consumers buy luxury goods at a stage of "face consumption". They buy luxury goods not for their own appreciation, but for showing off.

An authoritative investigation agency once conducted a survey and found that Chinese people are fascinated by the popularity of LOGO. LV has LOGO which is better than LOGO, and the style that can be recognized by people is much more than the obscure version.

For the consumer psychology of the Chinese market, the big players must be satisfied. After all, China is now one of the world's top luxury consumer markets.

No, GUCCI also plays the golden mean that Chinese people are best at. After removing LOGO, they still keep some symbolic elements such as knob handles, red and green stripes on the new products, so as to ensure that their owners can show their dignity to people with recognition ability.