A Ready Battle For Home Textile Venture &Nbsp; Reasonable Investment Resources.
Home textiles Recommendations for entrepreneurs to know:
First, legitimacy.
The survey of the positive character of the home textile project mainly includes: 1. Whether there are business registration in the home textile project side, whether the business registration of the home textile project is in the validity period; 2, some home textile project parties may hold other people's licenses, so the investors need to distinguish whether the licenses of the home textile items are all owned by the home textile project owner. If the home textile project providers provide information, we should pay attention to whether the name of the enterprise in the data and the business name and scope of operation of the business license are consistent.
When signing a contract, it is necessary to sign a legal person on the business license and affix a corporate seal on the business license.
For safety reasons, you can further inquire the local industry and commerce authorities.
3, according to the relevant regulations of the country on franchise chain, the home textile project providers must meet the conditions of "2+1" (2 direct shops and run for more than one year) before they can engage in foreign investment. This is a special policy adopted by the state to protect the interests of investors.
It is understood that at present, a considerable number of domestic textile projects that are actively joining in chain investment are not able to meet this requirement. This is in violation of the relevant provisions of the state, and investors must be vigilant.
Two. Trustworthiness
In view of the present
Franchise chain
The scam continued to happen and some investors suffered heavy losses. Before considering joining, it is necessary to conduct a Credibility Investigation of the home textile project.
The main contents of the investigation include: 1. Whether the office address provided by the home textile project is true and whether it is consistent with the address on the business license.
Investors also need to investigate the duration of the home textile enterprises and how long they have been running.
Generally speaking, the longer the duration of an enterprise's operation, the longer its history is, and the more reliable it is.
When necessary, you can inquire about the lease term of the home textile project owner, how long the rent has been paid, and when to date, you can also inquire whether the home textile project owner will pay the rent on time. From the size of the registered capital of the home textile project, you can also see the actual strength and the ability to bear the responsibility for breach of contract. This is all very meticulous work. 2.
As long as investors are careful enough, it is easy to see flaws. 3, some home textile project partners are willing to publicize the number of the franchisees in oral and advertising materials. This number is often very large to increase their attractiveness to investors. It is necessary to pay attention to its authenticity. 4, some home textile project providers often publicize their own awards, what are "ten best", "best", "Platinum", "silver", "the most attractive", "investors are most satisfied" and so on. These awards are often awarded by certain industry organizations, investment organizing committee and media, but it is understood that many of them are awarded to you as long as you give money, and the more money you give, the more the name of the certificate will be bluffed. These are all public acts. They will leave behind clues.
This award presentation tablet is entirely a business and is not worth trusting.
Three.
Risk
In order to make the home textile project "earn profits without losing money", investors must have a thorough investigation of the risks of home textile projects.
The contents of the investigation include:
1. Inspect the feasibility of home textile project.
2, to inspect the pioneer of home textile project.
When you look at a chain spinning home textile project, you can inspect the operation status of the home textile project's franchisee. The object of investigation can be provided by the home textile project provider, but it is best for the investors to choose their own products.
The contents include store location, hourly customer flow, all day customer traffic, product popularity, business operators, employees, business proficiency, and estimate their cost and input output.
Then, as an investor, ask directly to the other side. Most of the time, if the other party is in poor condition, they will have emotions for the home textile project. Instead, they will introduce you to the real situation. If the business is in good condition, it may hide something from you, or introduce the situation is not true, so as to guard against competition. At this time, investors need to have good judgement.
Then we can compare the investigation with the introduction of the home textile project.
It should be noted that generally speaking, the investigation of the home sample shop is not reliable. When the investors are investigating the franchisees who are not in good condition, they must find out why the other party is not in good condition, sometimes they are their own reasons, or their ability is not enough, or they do not follow the guidance of the home textile project. Investors generally like to listen to one side of the franchisee, because the other party is similar to their own identity.
However, if you feel that you really have no ability to distinguish, it is better to believe that it has no credibility. After all, for small and medium investors with insufficient risk tolerance, investment safety should be the first consideration.
3, understand whether there are disputes in terms of intellectual property rights (technology, trademarks, etc.) and brands, and whether they have full ownership.
4, understand the taboo of the home textile project side, and under what circumstances may be relieved from the franchise qualification, and understand whether the taboo set by the home textile project is reasonable. In the contract, the details should be clarifying. If there is no such content in the contract, the contract can be explained. When necessary, the refund of the paid fee must be made clear, for example, under what circumstances, when the investor drops out, the home textile project must return the deposit, which should be clearly written in the contract.
For those who require the franchisee to pay a certain period fee at a time, for example, a home textile project investor who has 2-3 years management fee and service charge, investors must be vigilant to prevent the other party from leaving the money after collecting money or to slip away when things are not going well.
In order to improve the safety of investment, investors can discuss the installment payment method with the home textile project side, such as how much to learn, how much to pay for the technology, how much to pay for the equipment, and how much to pay when producing the qualified products.
Four, sustainability
For investors, it is difficult to choose a home textile project. Of course, they hope to be able to operate for a long time and bring benefits to them. For this reason, investors also need to inspect the sustainability of home textile project operators. The contents include: 1. Whether the operation of home textile items is standardized, including code of conduct and rules of association.
Code of conduct: whether there are unified internal and external signs, whether the operation process is standardized, whether the service process is standardized, whether to provide uniform and standardized training for the franchisee, whether to train the home textile project, time, whether to charge for training or to charge fees.
Rules and regulations: whether the home textile project providers provide unified operation manuals, service manuals, management manuals, training manuals, whether the compilation of manuals is normative, whether they are practical, whether they are easy to implement, and whether people do not make ambiguity; 2, if distribution is needed, whether the distribution products are finished or advanced, whether there is a unified distribution center, how the quality of the distribution staff is, how to manage, whether the distribution center can respond to the requirements of the franchisee in time, whether the distribution price is reasonable, and whether it is changeable or not.
Some home textile projects receive very few franchise fees, and all of the profit points are placed on the raw material distribution in the later stage. This is normal, but as investors invest more and more, they can no longer get away easily. The home textile project providers ask for price when they distribute raw and auxiliary materials, the price is higher and higher, the conditions are becoming more and more severe, so that the franchisees are blackmailed. This is very unusual.
The distribution price should be clearly stated with the home textile project side, and all possible situations and disposal methods, possible losses and claim conditions should be recorded in the contract.
Generally, such home textiles projects lack the potential for sustainable development.
Five. Expansibility
Everyone wants the business to become bigger and bigger. If a home textile project is done for 35 years, it still can only be a seven or eight square meter store. The income of thousands of yuan per month indicates that this home textile project lacks expansion.
Expansion comes from two aspects. First, whether the home textile project owner has the determination to make his career bigger and whether he has a long-term strategic plan, which is from a high level.
From a low level, whether the home textile project providers can provide strong support for investors in market expansion.
At present, the chain of home textile projects generally rely on advertising very strongly. Whether the home textile project providers can continue in advertising, whether they can make advertising coverage range, and whether the home textile project providers can provide strong promotional support when necessary, such as material support and policy support.
All these have a direct impact on the expansion of investors.
Whether the home textile project can continuously improve the value of their own brands can indirectly affect the effective expansion of investors. Two, the ability to innovate the products of the home textile project also determines the result of the growth of investors. Some home textile projects have not launched new home textile projects in the past few years after the launch of a home textile project, and the old home textile projects have not seen improvement and innovation, and the market can only shrink gradually.
Sixth, extensibility
When inspecting the home textile project side, besides inspecting the character, character, experience, knowledge structure, enterprise resources and social resources of the home textile project leader, we should also focus on the team of the home textile project team.
At various investment meetings, we can see that quite a lot of investment teams are pieced together by the team of the grass team. Tie ties with a red scarf. A pair of leather shoes does not rub for 3 years, and a suit of oil and water is twisted. Such a team can provide any guarantee for your future investment in home textile projects. It is not hard to imagine.
To inspect the team of home textile project team, one is to inspect the quality of team members, experience, experience, past achievements, and word of mouth in the circle. Two, it is to investigate the complementarity between team character and profession; and the three is the stability of team.
For some experienced investors, a reliable conclusion can be drawn through the observation of the team members of the home textile project and the surprise attack on the home textile project.
Generally speaking, it is very meticulous to inspect the home textile project including the home textile project side, which requires investors to have good patience and enough sensitivity.
In order to invest in safety, it is worthwhile to give some such mental strength.
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