Wenzhou Shoe Enterprises Actively And Correctly Capture The Consumer Market And Export Information To A New High.
August 30th express, according to
Wenzhou
Customs
Statistics show that in the first half of this year, Wenzhou exported 394 million pairs of shoes, valued at $1 billion 960 million, representing an increase of 33.51% and 33.2% compared with the same period last year, and exports in July.
79 million pairs
For customs statistics, the highest value in a single month has reached a record high since June.
Since March this year,
Wenzhou
The monthly export volume of regional shoes has been increasing continuously for 4 consecutive months, and the export average price has increased continuously for 4 months.
With the gradual recovery of the world economy, the export of shoes in Wenzhou has recovered and exceeded the level before the financial crisis.
Since the beginning of spring this year, the export of shoes enterprises in Wenzhou has become increasingly busy. They have recruits to expand their production capacity to meet customers' needs. The shortage of skilled workers has emerged again. Many enterprises have reflected that too many orders can't be completed, and some orders have to be abandoned.
Wenzhou shoe enterprises
Design capability enhancement
Giant group
Pan Jianzhong, general manager of the company, said that the shoe design ability of the group often made the United States open to Asia and Poland.
CCC
Spain
ZARA
And other international purchasing giants were surprised that the value of exports in May was close to US $10 million.
In the first half of this year, European and American enterprises were in intensive replenishment during the first half of this year, which made the comparison of data in the same period very bright.
From the market distribution of export trade,
European Union
It is still the largest market for shoes exports in Wenzhou, and exports to the United States and Croatia countries are growing rapidly.
In the first seven months, the Wenzhou region exported 131 million pairs of shoes to the EU, an increase of 20.5%, accounting for 33.2% of the total exports of shoes in Wenzhou in the same period, 42 million pairs of exports to the United States, 85.3% growth, 22 million pairs of exports to Russia, an increase of 41.7%, and 30 million pairs of Croatia export shoes, an increase of 96.2%.
Jin Jianfeng, deputy director of the textile and Export Department of Wenzhou entry exit inspection and Quarantine Bureau, said that the competitiveness of Wenzhou's leading shoe enterprises is mainly reflected in the accurate and timely acquisition of direct docking terminals.
Consumer market information
The industry chain is complete and the regional advantages of product structure are intact.
High grade shoes
Exports are decreasing.
In the case of limited external demand recovery, the relatively high price of leather products has been discouraged by some foreign buyers. The proportion of leather shoes representing high-end products in Wenzhou shoes exports has gradually decreased.
In the first five months, the export of leather shoes accounted for 17.07% of the total value of Wenzhou's footwear exports, down 1.71 percentage points from the same period last year, 7.35 percentage points lower than the same period in 2008.
AOKANG
Li Haijun, manager of storage and Transportation Department of import and Export Co., said that since the second half of last year, they felt the pressure gradually.
AOKANG has been positioned in the European market.
High end shoes
However, in recent months, the amount of GEOX that has been keeping up with AOKANG for a long time is decreasing. The fluctuation of GEOX orders has caused AOKANG to shrink a lot in the European market.
"Before the guests bought shoes, there are 80% genuine leather, 20%PU (leather), but now under the pressure of local consumption level, the purchase proportion of leather and PU shoes has just collapsed."
Zhejiang
Shu met
Footwear industry Co., Ltd. Xu Xiaodong, head of foreign trade department, said he had participated in the latest issue of the Canton Fair. He was very helpless for the shrinking of the European market. "At present, we can only try to maintain this market and retain some old customers."
Wenzhou customs officials said that at present, the developed countries have not yet fully recovered from the financial crisis, and the recovery of external demand is not yet stable. At the same time, the outbreak of the Greek debt crisis has triggered a series of economic problems, which will greatly reduce the pace of economic recovery in the euro area.
As expectations for the future are not clear, and the appreciation of the renminbi is expected, the buyer's wait-and-see mentality is obvious.
Order splitting
The practice has resulted in an increase in short-term orders since this year.
Because of the spin off of orders, foreign buyers have more convenience and opportunity to replace suppliers.
At present, China's main export competitors such as Indonesia, Vietnam and India have been in a favorable position in the competition with China's footwear exports because of their cheaper labor cost advantages.
Wenzhou shoe enterprises
Fight in battle
emerging market
Although the EU is still the largest market for shoes exports in Wenzhou, its anti-dumping duty is still a major obstacle to Wenzhou's leather shoes.
In January of this year,
European Union
The decision to impose anti-dumping duties on leather shoes imported from China and Vietnam is extended for a period of 15 months.
Deng Yunshou, business manager of the giant shoe industry Co., Ltd. said that the giant leather shoes exported to the EU had dropped from 15% of the total share to below 10%.
Because the EU's anti-dumping duties are mainly aimed at China and Vietnam, some international purchasing giants have pferred genuine leather shoes to Malaysia, India and other places.
The EU's high barriers are forcing Wenzhou shoe companies to firmly grasp the major markets such as the United States.
Huang Wanyi, deputy general manager of Dongyi shoes industry Co., Ltd., said that unlike the previous one in the EU market, Dongyi gradually increased its development and achieved results in the US market.
On the other hand,
Wenzhou shoes
The resumption of exports to Russia and Ukraine is also beginning to dawning.
It is reported that after the closure of the Cheel Guizo J market, many shoe traders in Wenzhou have moved to Russia to stay in such a large market. According to past experience, the peak season for delivery will be welcomed in the second half of the year.
For the ASEAN emerging markets with high hopes, leather products are relatively high-end, while the consumption capacity of ASEAN market needs to be cultivated.
However,
Kangnai
Wenzhou shoe companies have begun testing water in ASEAN, and have opened stores in Vietnam.
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